Cultural Insights

April 9, 2020

The Antidote – Pet Edition #001

We have over 20 crazy pet parents in our team, so as you can imagine, animals have featured heavily in the entertainment side of things these past few weeks. Some of the shares have had us crying with laughter so we decided to create this special Pet Edition of The Antidote to share the furry laughter and love with you.

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Beauty & Wellness

April 6, 2020

It’s What’s Inside That Counts… Or Is It?

People value internal beauty above external beauty. But while our beliefs, and the marketing messages we hear from beauty brands, may be focused more and more on Inner beauty, regardless of gender and age outward appearances still fuel success. Check out our new Creative Analytics report for more insights.

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Cultural Insights

April 1, 2020

The Antidote #001

We’ve been inspired and uplifted by all the stories emerging of people, communities and brands doing amazing things to come together, make a difference and take care of each other and rather than keep them to ourselves, we wanted to share our moments of inspiration, entertainment and escape in the hopes they might lift you too.

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empathy brand strategy insight corvid coronavirus

March 19, 2020

Brands Give a Boost: Empathy amid Coronavirus

COVID-19 is no match for the human spirit. Every day we are seeing acts of kindness, empathy and connection on an unprecedented scale. Around the world people are coming together as a community to support and lift each other up, and some smart brands are helping them do it.

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Generation Z technology trends, generation Z characteristics, gen z social media
Gen Z

March 12, 2020

5 Surprises About Gen Z And Tech

Compared to Millennials, Gen Z’s relationship with tech is evolving. We don’t believe tech fatigue has set in but rather that there's a couple of other things at play for these mature, critical thinkers.

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