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Cultural Insights

June 22, 2020

The Antidote #009

The Antidote is our way of navigating the surreal and strange waters of this unsettling new reality. Born from our need to have some positive distraction, laughter and heart-soaring moments as we witness humanity at its best, our team started sharing all the different things we found that lifted our spirits, brightened our days and made lockdown a little less lonely.

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Cultural Insights

June 22, 2020

Sex in the Time of Covid-19

The headlines tell us about how Covid-19 has impacted businesses and the boardroom...but what about the bedroom? What's the number one biggest sexual behavior change expected post-COVID? Our quantitative exploration (inclusive of a proprietary survey) has illuminated an eye-opening new reality that is equal parts startling and hopeful. Download the report inside!

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Beauty & Wellness

June 20, 2020

The Changing Face of Beauty

Instinctively, one would assume that the world of eyeshadow, lipsticks and face masks would have come to a screeching halt during a global pandemic. However, despite the disruption of global supply chains and lockdown, the beauty industry and the consumer are both adapting.

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Cultural Insights

June 18, 2020

The Pursuit of Progress During the Big Pause

During Covid-19, our desire for progress is stronger than ever, yet there’s no clear destination in sight. As the days blur together, people are engaging in new at-home entertainment behaviors to feel a sense of purpose and avoid losing this time. The Sound set off to explore these new behaviors and understand which habits will last.

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Cultural Insights

June 8, 2020

The Antidote #008

The Antidote is our way of navigating the surreal and strange waters of this unsettling new reality. Born from our need to have some positive distraction, laughter and heart-soaring moments as we witness humanity at its best, our team started sharing all the different things we found that lifted our spirits, brightened our days and made lockdown a little less lonely.

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Home

June 2, 2020

Future-proofing Trends for the Near Term

Why has interest in seemingly random categories like freezers, wine-making kits and gaming chairs skyrocketed during a pandemic? Our homes have quite literally been the only shelter we have from the current storm. However, this new microscopic focus on home is also forcing us to notice where it’s falling short. What’s lacking? The answers to that question will fuel near and long-term opportunities for brands.

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Home

May 27, 2020

Sustaining the Boom in Home Entertainment

COVID-19 hasn’t changed our desires, but it has changed how we solve them. And today, in-home entertainment is witnessing a boom. But what happens when the cage door swings open? The Sound is diving deep to uncover what new twists on entertainment are hereto stay, and what’s just a temporary fix.

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Cultural Insights

May 25, 2020

The Antidote #007

The Antidote is our way of navigating the surreal and strange waters of this unsettling new reality. Born from our need to have some positive distraction, laughter and heart-soaring moments as we witness humanity at its best, our team started sharing all the different things we found that lifted our spirits, brightened our days and made lockdown a little less lonely.

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person staring out of a closed window
Cultural Insights

May 25, 2020

Home and Re-entering Society

We’vebeen through the 2008 recession, we’re worried about climate change, we’re living with insurmountable student debt. We’re concerned about finding a joband the health and well-being of our loved ones. We’re facing multiple stressors in all aspects of our lives, making us an overall anxious people. Nearly 1 in 5 adultsin America experience an anxiety disorder over any 12-month period–andan astonishing 65% of 13-39-year-olds say they feel stressed constantly.

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