JTBD

With all of the brand consultancies out there, clients need to be choosy when selecting a supplier. How we work with you makes us different.

Human needs and motivations can be fulfilled by a variety of things, including brands. By engaging with people and truly understanding what they do everyday, we can identify what their motivations are, and how and when brands can authentically show up in their lives.

By understanding the many ways people satisfy a single motivation, we equip our clients with insight and inspiration that make brands more relevant to those moments, so they can connect and triumph over the competition—whoever, whatever, and wherever they are.

In case you missed it, we spoke at MRS IMPACT 2021 about the power of motivational theory in consumer research. The Market Research Society (MRS)...

Why do 95% of innovations fail? Of the top barriers to success, there is one that brands have control over, and that The Sound can help to overcome. Driven by human motivations and deep empathy, we approach innovation by designing with people at the forefront. Outcomes-focused. Insight-driven. Strategy-led.

COVID-19 has led to an explosion of new behaviors in home entertainment. What will stick and become a ritual? And how can brands anticipate what's to come so they can shape a proactive plan for the future? The answer lies in understanding the motivations driving our new behaviors, and the shift in what we may value as a result.

Find new ways for your brand to understand human motivations and add value and meaning to people’s lives with our Motivation 101 Toolkit. At-home starter kit with 4 exercises will enable you and your team to explore, understand, imagine and plan ways to accelerate the growth of your brand.

As COVID-19 has forced us to slow down, we've begun to see a transformation in how and why we relax. We see people around the world taking a more holistic and proactive approach to relaxation, and a movement towards putting in the time and effort to truly "reset" ourselves. But what does this all mean as we look to the future and a world that's beginning to open up again?

What does being a ‘boy’ mean anymore…   At The Sound, we look at what is going on around the world, and more specifically with...

We focus on what needs to be done, rather than what we need.