Industry Smarts

August 27, 2020

Human Motivations: Toolkit for Brands

Find new ways for your brand to understand human motivations and add value and meaning to people’s lives with our Motivation 101 Toolkit. At-home starter kit with 4 exercises will enable you and your team to explore, understand, imagine and plan ways to accelerate the growth of your brand.

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August 24, 2020

Reclaiming Relaxation During the Great Pause

As COVID-19 has forced us to slow down, we've begun to see a transformation in how and why we relax. We see people around the world taking a more holistic and proactive approach to relaxation, and a movement towards putting in the time and effort to truly "reset" ourselves. But what does this all mean as we look to the future and a world that's beginning to open up again?

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Beauty & Wellness

July 23, 2020

Sex in the Time of COVID-19

The headlines tell us about how COVID-19 has impacted businesses and the boardroom...but what about the bedroom? What's the number one biggest sexual behavior change expected post-COVID? Our quantitative exploration (inclusive of a proprietary survey) has illuminated an eye-opening new reality that is equal parts startling and hopeful. Download the report inside!

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Online Messages

July 21, 2020

Meaningful Connection Amidst Virtual Fatigue

At-home entertainment is helping us meet our intensified desire to connect with others during lockdown. But while some behaviors are a band-aid solution, others speak to a deeper value shift toward seeking more meaningful connection.

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image of watch face

June 18, 2020

The Pursuit of Progress During the Big Pause

During COVID-19, our desire for progress is stronger than ever, yet there’s no clear destination in sight. As the days blur together, people are engaging in new at-home entertainment behaviors to feel a sense of purpose and avoid losing this time. The Sound set off to explore these new behaviors and understand which habits will last.

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woman and books
Industry Smarts

November 12, 2019

The Sound Reads #001

Reads: Fall and Winter 2019.  As researchers, explorers, and strategists, we’re constantly seeking out new perspectives and lenses through which to observe, listen to, and...

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anupa mehta portrait photo

August 29, 2018

The Art of Storytelling

At The Sound we are obsessed with telling people’s stories and following narrative arcs through our written work and films. We keep bragging about how...

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