market research

We know building a brand that people will actually care about is a journey. It takes blood, sweat, tears… and a hell of a lot...

In case you missed it, we spoke at MRS IMPACT 2021 about the power of motivational theory in consumer research. The Market Research Society (MRS)...

Find new ways for your brand to understand human motivations and add value and meaning to people’s lives with our Motivation 101 Toolkit. At-home starter kit with 4 exercises will enable you and your team to explore, understand, imagine and plan ways to accelerate the growth of your brand.

As COVID-19 has forced us to slow down, we've begun to see a transformation in how and why we relax. We see people around the world taking a more holistic and proactive approach to relaxation, and a movement towards putting in the time and effort to truly "reset" ourselves. But what does this all mean as we look to the future and a world that's beginning to open up again?

The headlines tell us about how COVID-19 has impacted businesses and the boardroom...but what about the bedroom? What's the number one biggest sexual behavior change expected post-COVID? Our quantitative exploration (inclusive of a proprietary survey) has illuminated an eye-opening new reality that is equal parts startling and hopeful. Download the report inside!

At-home entertainment is helping us meet our intensified desire to connect with others during lockdown. But while some behaviors are a band-aid solution, others speak to a deeper value shift toward seeking more meaningful connection.

During COVID-19, our desire for progress is stronger than ever, yet there’s no clear destination in sight. As the days blur together, people are engaging in new at-home entertainment behaviors to feel a sense of purpose and avoid losing this time. The Sound set off to explore these new behaviors and understand which habits will last.

Reads: Fall and Winter 2019.  As researchers, explorers, and strategists, we’re constantly seeking out new perspectives and lenses through which to observe, listen to, and...

Empathy is in decline and it’s bad for business, but don’t worry… we’ve got you. The best products solve real human problems. The best advertising...

Every year I take the liberty of perusing the conference circuit and various industry publications, to get a sense of what’s on the minds and...