Market Research Management: Unlocking Insights for Success
Deeply understanding the people who use your products or services through market research, can make the difference between winning or losing in the market.
Deeply understanding the people who use your products or services through market research, can make the difference between winning or losing in the market.
Qualitative research is a bit unfamiliar, but it has a distinct value and purpose alongside quantitative methods that deserves a spotlight. So let's dig in!
With all of the brand consultancies out there, clients need to be choosy when selecting a supplier. How we work with you makes us different.
In a world of uncertainty and phobia, it is getting harder and harder for people to live their authentic lives. Especially when brands, who have...
At The Sound, we believe recognition shouldn’t just be a month… for anyone. Follow us over the next 12 months to explore perspectives on DIBE...
Wendell shares his journey to market research and the implications DEI has had on his experiences in the workforce; so that other Black researchers can see their place in Market Research.
Nynena shares her journey to market research and the implications DEI has had on her experiences in the workforce; so that other Black researchers can see their place in Market Research.
Post-summer of 2020, there were many calls to get ‘The Right People in the Room’. While that was a good start, the push needs to be about giving Black people the space and support to have their voices heard and shared… because what does it matter if you’re in the room, if no one passes you the mic.
Insight seekers, if a consumer insight is shared with a client and it doesn't have an impact, is it truly an insight? We'd say no. As insights professionals, we can say the most beautiful, articulate, clever, and crafty things in a debrief. But if what we produce doesn’t impact our client... then what’s the point?
So, do you miss it? Do you miss having a participant’s cat crawl up on your lap as you’re observing an in-home ethnography? Do you miss having an impromptu analysis session with your moderator to post a full night of IDIs? Do you miss watching a focus group from behind a mirror and witnessing in person people’s gut reactions to a new ad campaign?