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Cultural Insights

October 31, 2018

Fear

The Sound interviewed people and experts from around the world to gather insight on modern day issues, fears and anxieties – what prompts or provokes...

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Cultural Insights

August 29, 2018

Why We Use Documentaries to Help Marketers

Documentary filmmaking is hot right now. As the means to make a movie get cheaper, and people better understand what kinds of stories are worth telling, the appetite for nonfiction storytelling on our various screens has grown. And while stories about, say, pop stars who died young and tragically or delightful animals in their natural environments certainly sell, there’s plenty of room to innovate and see what else we can learn by following around interesting people and documenting what happens.

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Empathy

August 29, 2018

The Art of Storytelling

At The Sound we are obsessed with telling people’s stories and following narrative arcs through our written work and films. We keep bragging about how...

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Cultural Insights

August 29, 2018

In Defence of Empathy

Empathy is having a rough go lately In 2010, a study from the University of Michigan’s Institute for Social Research found that college students’ self-reported levels of...

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