Defining Qualitative Research
Qualitative research is a bit unfamiliar, but it has a distinct value and purpose alongside quantitative methods that deserves a spotlight. So let's dig in!
Social Wellness: There I Go Again, Talking About My Kids!
Listen, we get it. Social wellness is important. So important they dedicated a whole month to reminding us how important it is. But let’s face...
How We Work With You
With all of the brand consultancies out there, clients need to be choosy when selecting a supplier. How we work with you makes us different.
DIBE: It’s More Than Just a Month
At The Sound, we believe recognition shouldn’t just be a month… for anyone. Follow us over the next 12 months to explore perspectives on DIBE...
Black History Month: Meet Wendell
Wendell shares his journey to market research and the implications DEI has had on his experiences in the workforce; so that other Black researchers can see their place in Market Research.
Black History Month: Meet Nynena
Nynena shares her journey to market research and the implications DEI has had on her experiences in the workforce; so that other Black researchers can see their place in Market Research.
Black History Month: Pass the Mic
Post-summer of 2020, there were many calls to get ‘The Right People in the Room’. While that was a good start, the push needs to be about giving Black people the space and support to have their voices heard and shared… because what does it matter if you’re in the room, if no one passes you the mic.
Let’s Move Past DEI as Just a Box to Tick
No matter what (DEI) programs/initiatives are launched, there are still people at the heart of these programs, individuals who we need to embrace the programs in their heart.
Driving growth – Jan 2023
We do some of the most interesting market research work for some of the most challenging clients you could ever wish for. We do lots of digging into what is really happening with real people. Take a look at some of our recent projects.
Year End Market Research – Dec 2022
The end of the year is crazy. Market research projects need finishing, workshops need to get squeezed in. Innovation sprints and brand plans need wrapping up. Consumer experience re-works and re-thinks. All the things. Before people disappear into holiday craziness. Us, our brand and advertising agency clients. All the people out there we want to understand and serve better.