personal care

Time is running out to live our lives to the fullest. The New Year encourages us to reflect on how we spend our time and make changes to achieve our goals.

Listen, we get it. Social wellness is important. So important they dedicated a whole month to reminding us how important it is. But let’s face...

There is still so much stigma and avoidance around the topic of sexual assault within workplace environments. Considering April is Sexual Assault Awareness Month, it’s...

The pandemic has been, and continues to be a challenging time for brands and businesses across all categories. Lately, we’ve been thinking about what it means for the future of retail. Does the ramped up shift from in-store to online shopping over the past ten months cue doom and gloom for brick and mortar in the future?

2020 has grabbed the idea of wellness firmly by the shoulders, and shaken it in a violent and jarring way. We've revisited current wellness trends to examine which are holding strong in the face of quarantine and social distance, and where we've seen people pivot and forge new paths in search of that overall state of wellbeing.

Instinctively, one would assume that the world of eyeshadow, lipsticks and face masks would have come to a screeching halt during a global pandemic. However, despite the disruption of global supply chains and lockdown, the beauty industry and the consumer are both adapting.

COVID-19 has given home hair color and cutting brands the perfect opportunity to access people who would never normally color or cut their hair at home. After food and toilet paper, hair dye and hairdressing tools are fast becoming hot products during the lockdown.

People value internal beauty above external beauty. But while our beliefs, and the marketing messages we hear from beauty brands, may be focused more and more on Inner beauty, regardless of gender and age outward appearances still fuel success. Read our new Creative Analytics report for more insights.

In India, 73 million women are taking a stand, choosing to be single, to craft the life they want. Payel shares with Fascinatingly Familiar why it's not an easy choice, but it's absolutely the right choice.

What does being a ‘boy’ mean anymore…   At The Sound, we look at what is going on around the world, and more specifically with...