The Power of Attraction on Likability
How Gendered Norms Still Impact Women in the Public Sphere Men are from Mars, women are from Venus. Boys are snips and snails and puppy...
The End of the “Before and After”
Using empathy and education to build the next generation of teen acne brands. Regardless of the generation someone is born into, the realities and struggles...
Gen Z and Gender
This blog is about Gen Z and gender. But you might be asking yourself, what business does a 37-year-old cis straight woman have writing about gender. Believe me, I asked myself the same question. Well, let me tell you why.
Shifting Perceptions
A Cannes case study We couldn’t be more proud of the brand strategy work we did that lead to a transformation for the Dollar Shave...
Glossy Forum: Marketing Event Summary
Event Summary Last Thursday, Caroline Fletcher, VP and Practice Lead for The Sound’s Beauty, Fashion & Apparel work, spent the day at the Glossy Modern...
A Gender-bending Look Into Gen Z
You’ve probably heard us talk a lot about Gen Z, the post-millennial generation currently coming of age. We’re continually in pursuit of an understanding of...