image of woman in flux contrasting motivations
Industry Smarts

August 27, 2020

Human Motivations: Toolkit for Brands

Find new ways for your brand to understand human motivations and add value and meaning to people’s lives with our Motivation 101 Toolkit. At-home starter kit with 4 exercises will enable you and your team to explore, understand, imagine and plan ways to accelerate the growth of your brand.

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young person laughing with hair over face and hood up
Beauty & Wellness

August 26, 2020

Wellness Trends in 2020: Re-examined

2020 has grabbed the idea of wellness firmly by the shoulders, and shaken it in a violent and jarring way. We've revisited current wellness trends to examine which are holding strong in the face of quarantine and social distance, and where we've seen people pivot and forge new paths in search of that overall state of wellbeing.

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african-american-woman-on-bed-sleeping-with-a-sleeping-mask
Home

August 24, 2020

Reclaiming Relaxation During the Great Pause

As Covid-19 has forced us to slow down, we've begun to see a transformation in how and why we relax. We see people around the world taking a more holistic and proactive approach to relaxation, and a movement towards putting in the time and effort to truly "reset" ourselves. But what does this all mean as we look to the future and a world that's beginning to open up again?

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image of watch face
Cultural Insights

June 18, 2020

The Pursuit of Progress During the Big Pause

During Covid-19, our desire for progress is stronger than ever, yet there’s no clear destination in sight. As the days blur together, people are engaging in new at-home entertainment behaviors to feel a sense of purpose and avoid losing this time. The Sound set off to explore these new behaviors and understand which habits will last.

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cat
Industry Smarts

May 29, 2020

Pet Parenting in a Pandemic: Cat

Life has been hugely disrupted during COVID-19, but what has the impact been on the lives of our feline friends? We've explored 10 tensions for Cat Pet Parents (and Dogs, too) during a pandemic and the challenges and opportunities they present for brands.

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dog
Industry Smarts

May 29, 2020

Pet Parenting in a Pandemic: Dog

Our lives have been hugely disrupted throughout COVID-19, but what impact has it had on the lives of our canine companions? We've explored 10 tensions for Dog Pet Parents (and Cats, too) during a pandemic and the challenges and opportunities they present for brands.

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puppy and kitten
Industry Smarts

May 28, 2020

Pet Parenting in a Pandemic

Our lives have been hugely disrupted over the past few months, but what impact has COVID-19 had on the lives of our pets? We've explored 10 tensions for both Cat and Dog Pet Parents during a pandemic and the challenges and opportunities the present for brands.

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Home

May 27, 2020

Sustaining the Boom in Home Entertainment

COVID-19 hasn’t changed our desires, but it has changed how we solve them. And today, in-home entertainment is witnessing a boom. But what happens when the cage door swings open? The Sound is diving deep to uncover what new twists on entertainment are hereto stay, and what’s just a temporary fix.

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