close up of young person excitedly playing video games at home
COVID-19

December 28, 2020

Sustaining the Boom in Home Entertainment

COVID-19 has led to an explosion of new behaviors in home entertainment. What will stick and become a ritual? And how can brands anticipate what's to come so they can shape a proactive plan for the future? The answer lies in understanding the motivations driving our new behaviors, and the shift in what we may value as a result.

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Industry Smarts

August 27, 2020

Human Motivations: Toolkit for Brands

Find new ways for your brand to understand human motivations and add value and meaning to people’s lives with our Motivation 101 Toolkit. At-home starter kit with 4 exercises will enable you and your team to explore, understand, imagine and plan ways to accelerate the growth of your brand.

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young person laughing with hair over face and hood up
Beauty & Wellness

August 26, 2020

Wellness Trends in 2020: Re-examined

2020 has grabbed the idea of wellness firmly by the shoulders, and shaken it in a violent and jarring way. We've revisited current wellness trends to examine which are holding strong in the face of quarantine and social distance, and where we've seen people pivot and forge new paths in search of that overall state of wellbeing.

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african-american-woman-on-bed-sleeping-with-a-sleeping-mask
COVID-19

August 24, 2020

Reclaiming Relaxation During the Great Pause

As COVID-19 has forced us to slow down, we've begun to see a transformation in how and why we relax. We see people around the world taking a more holistic and proactive approach to relaxation, and a movement towards putting in the time and effort to truly "reset" ourselves. But what does this all mean as we look to the future and a world that's beginning to open up again?

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Online Messages
COVID-19

July 21, 2020

Meaningful Connection Amidst Virtual Fatigue

At-home entertainment is helping us meet our intensified desire to connect with others during lockdown. But while some behaviors are a band-aid solution, others speak to a deeper value shift toward seeking more meaningful connection.

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image of watch face
COVID-19

June 18, 2020

The Pursuit of Progress During the Big Pause

During COVID-19, our desire for progress is stronger than ever, yet there’s no clear destination in sight. As the days blur together, people are engaging in new at-home entertainment behaviors to feel a sense of purpose and avoid losing this time. The Sound set off to explore these new behaviors and understand which habits will last.

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cat
COVID-19

May 29, 2020

Pet Parenting in a Pandemic: Cat

Life has been hugely disrupted during COVID-19, but what has the impact been on the lives of our feline friends? We've explored 10 tensions for Cat Pet Parents (and Dogs, too) during a pandemic and the challenges and opportunities they present for brands.

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