black man in suit hailing yellow taxi
Cultural Insights

February 24, 2023

Black History Month: Pass the Mic

Post-summer of 2020, there were many calls to get ‘The Right People in the Room’. While that was a good start, the push needs to be about giving Black people the space and support to have their voices heard and shared… because what does it matter if you’re in the room, if no one passes you the mic.

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Insight seekers working
Industry Smarts

December 16, 2022

Insight Seekers: A Love Letter

Insight seekers, if a consumer insight is shared with a client and it doesn't have an impact, is it truly an insight? We'd say no. As insights professionals, we can say the most beautiful, articulate, clever, and crafty things in a debrief. But if what we produce doesn’t impact our client... then what’s the point?

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A woman drinking beer
COVID-19

November 22, 2021

How the Pandemic Changed the Way People Drink

People drink more these days (you heard it here first!), but that thirst isn’t just stronger than it was before the pandemic--it’s more complex. Brands must adapt to help people quench a steadier, not heavier, thirst among consumers on the other side of 2020.

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close up of young person excitedly playing video games at home
COVID-19

December 28, 2020

Sustaining the Boom in Home Entertainment

COVID-19 has led to an explosion of new behaviors in home entertainment. What will stick and become a ritual? And how can brands anticipate what's to come so they can shape a proactive plan for the future? The answer lies in understanding the motivations driving our new behaviors, and the shift in what we may value as a result.

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young person laughing with hair over face and hood up
Beauty & Wellness

August 26, 2020

Wellness Trends in 2020: Re-examined

2020 has grabbed the idea of wellness firmly by the shoulders, and shaken it in a violent and jarring way. We've revisited current wellness trends to examine which are holding strong in the face of quarantine and social distance, and where we've seen people pivot and forge new paths in search of that overall state of wellbeing.

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blurred nude person posing in front of window
Beauty & Wellness

July 23, 2020

Sex in the Time of COVID-19

The headlines tell us about how COVID-19 has impacted businesses and the boardroom...but what about the bedroom? What's the number one biggest sexual behavior change expected post-COVID? Our quantitative exploration (inclusive of a proprietary survey) has illuminated an eye-opening new reality that is equal parts startling and hopeful. Download the report inside!

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