November 22, 2021
People drink more these days (you heard it here first!), but that thirst isn’t just stronger than it was before the pandemic--it’s more complex. Brands must adapt to help people quench a steadier, not heavier, thirst among consumers on the other side of 2020.
April 19, 2021
At The Sound, our job is to not only understand what's right in front of us...but to look ahead. What we see is circular economy leaders outperforming rivals.
January 25, 2021
Why do 95% of innovations fail? Of the top barriers to success, there is one that brands have control over, and that The Sound can help to overcome. Driven by human motivations and deep empathy, we approach innovation by designing with people at the forefront. Outcomes-focused. Insight-driven. Strategy-led.
December 28, 2020
COVID-19 has led to an explosion of new behaviors in home entertainment. What will stick and become a ritual? And how can brands anticipate what's to come so they can shape a proactive plan for the future? The answer lies in understanding the motivations driving our new behaviors, and the shift in what we may value as a result.
August 26, 2020
2020 has grabbed the idea of wellness firmly by the shoulders, and shaken it in a violent and jarring way. We've revisited current wellness trends to examine which are holding strong in the face of quarantine and social distance, and where we've seen people pivot and forge new paths in search of that overall state of wellbeing.
July 23, 2020
The headlines tell us about how COVID-19 has impacted businesses and the boardroom...but what about the bedroom? What's the number one biggest sexual behavior change expected post-COVID? Our quantitative exploration (inclusive of a proprietary survey) has illuminated an eye-opening new reality that is equal parts startling and hopeful. Download the report inside!
May 27, 2020
COVID-19 hasn’t changed our desires, but it has changed how we solve them. And today, in-home entertainment is witnessing a boom. But what happens when the cage door swings open? The Sound is diving deep to uncover what new twists on entertainment are hereto stay, and what’s just a temporary fix.