COVID-19 has given home hair color and cutting brands the perfect opportunity to access people who would never normally color or cut their hair at home. After food and toilet paper, hair dye and hairdressing tools are fast becoming hot products during the lockdown.
People value internal beauty above external beauty. But while our beliefs, and the marketing messages we hear from beauty brands, may be focused more and more on Inner beauty, regardless of gender and age outward appearances still fuel success. Read our new Creative Analytics report for more insights.
Close your eyes and imagine a group of ten teenagers… Hard to keep reading with your eyes closed huh? But in all seriousness, we suspect that heads down, phone in hand is central to the picture you painted in your mind. And while this is very often the case, you’d be surprised to know that compared to Millennials, Gen Z’s relationship with tech is evolving.
What does being a ‘boy’ mean anymore… At The Sound, we look at what is going on around the world, and more specifically with...
We focus on what needs to be done, rather than what we need.
How Gendered Norms Still Impact Women in the Public Sphere Men are from Mars, women are from Venus. Boys are snips and snails and puppy...
