Mom Crimes
We’re all about that human on human insight; that consumer behaviour research that makes one lean back and interlock the fingers across the belly, musing...
Creative Analytics: The next Wave of Storytelling
The Sound was founded nearly 11 years ago with the mission to challenge convention, having witnessed a myriad of bland, boring and somehow simultaneously over...
The Art of Storytelling
At The Sound we are obsessed with telling people’s stories and following narrative arcs through our written work and films. We keep bragging about how...
Losing It: Tearing up the Rules of Sexuality
The Sound talked to Kate Monro, author of the book ‘Losing It: How We Popped Our Cherry Over the Last 80 Years’. We explored the impact of losing one’s virginity and how that changes across generations and what this means for future generations.