sustainability

When you think of influencers, what do you think of? A Gen Z with millions of followers? Think again. When brands think of who can...

At The Sound, our job is to not only understand what's right in front of us...but to look ahead. What we see is circular economy leaders outperforming rivals.

The recent rise and staying power of oat milk has shown how we are taking actions toward sustainability, and how these motivations, while they lead to the same place, are very different and worth investigating.

What if talking about climate change didn’t have to be so hopeless and divisive? What if being part of the solution didn’t mean having to become an “eco warrior”? Turns out, more of us are better at doing things to help solve climate change than we might think—and we have the research to prove it.

A $4.5 trillion innovation opportunity? (Yes, trillion with a T). New business models to create long-term customer relationships for your brand? Read our take on why you need to look at the Circular Economy to inspire your team and fill your innovation pipeline for 2021.

2020 has grabbed the idea of wellness firmly by the shoulders, and shaken it in a violent and jarring way. We've revisited current wellness trends to examine which are holding strong in the face of quarantine and social distance, and where we've seen people pivot and forge new paths in search of that overall state of wellbeing.

As pandemic preparation ramped up, bread was one of the first things to sell out. Bread machines sales are up 652%, with flour and baking mixes following not too far behind. So why are people turning to breadmaking with such fervor during a global pandemic? Are there any far-reaching implications for brands beyond the baking category?

At The Sound, we’re firm believers in placing humans at the center of our stories. One story that fascinates us most is the story of “home,” and how its ongoing evolution creates changing opportunities for brands.

Expo West: event summary Earlier this month, Jerusha Bennett, Director of Brand Strategy and Innovation at The Sound’s Chicago office, had a blast attending the...

We first learned about Bren Smith, of  GreenWave.org and Thimble Island Ocean Farm, after watching his talk at TEDx Bermuda. A former Atlantic Cod fisherman turned seaweed...