Hispanic Heritage Month through First-Gen Eyes
To celebrate Hispanic Heritage Month, The Sound interviewed Iraís Elizarraraz, CEO and Founder of Sin Título, a first generation Mexican-American apparel brand
Change the System Not the Woman: IWD
To recognize International Women's Day... The Sound sat down with Geraldine Gallacher, CEO of the Executive Coaching Consultancy, to discuss gender, female leadership styles, the Double Bind Dilemma, and why young women early in their careers need to be building strong female support networks.
DIBE: It’s More Than Just a Month
At The Sound, we believe recognition shouldn’t just be a month… for anyone. Follow us over the next 12 months to explore perspectives on DIBE...
Black History Month: Meet Nynena
Nynena shares her journey to market research and the implications DEI has had on her experiences in the workforce; so that other Black researchers can see their place in Market Research.
Semiotics: The Science of Signs
The term ‘semiotics’ has been popping up more and more in the marketing world. Whether it’s the semiotic analysis of a packaging design, or the...
The Changing Face of Beauty
Instinctively, one would assume that the world of eyeshadow, lipsticks and face masks would have come to a screeching halt during a global pandemic. However, despite the disruption of global supply chains and lockdown, the beauty industry and the consumer are both adapting.
Love in the Time of COVID-19
It's not news that dating is complicated in India. Who, what, where, when, why, and how aren't only down to personal choices, but social and cultural circumstances as well. Since the lockdown started, online dating has seen a sudden surge among both men and women. But why?
It’s What’s Inside That Counts… or Is It?
People value internal beauty above external beauty. But while our beliefs, and the marketing messages we hear from beauty brands, may be focused more and more on Inner beauty, regardless of gender and age outward appearances still fuel success. Read our new Creative Analytics report for more insights.
Girl Uninterrupted
In India, 73 million women are taking a stand, choosing to be single, to craft the life they want. Payel shares with Fascinatingly Familiar why it's not an easy choice, but it's absolutely the right choice.
The Power of Attraction on Likability
How Gendered Norms Still Impact Women in the Public Sphere Men are from Mars, women are from Venus. Boys are snips and snails and puppy...