HOME

Living Outside the Box

Human beings went from never sleeping in the same place twice to having home become the center of our lives.

Throughout this journey, home has steadily evolved – from a threadbare shelter to a high-rise penthouse, with each new cultural and technological development changing the meaning of what home is.

Now, home is changing again.

In the 20th century, the home became modern and took on quasi-utopian qualities. It moved from a structure built to ensure the survival of the family unit into a private oasis that separates what is yours from the world. A place where we can be our true selves and have some measure of control over our surroundings.

It is a place of rest and a respite from chaos. It is secure, private and above all else – dependable.

But over the last decade, the modern home has become destabilized, elusive, evasive, more constricted, less secure and broken.

At The Sound, we place individual experience at the heart of our work and expand outwards. So we put our feet on the ground on four continents, immersed ourselves in a wildly diverse range of households, explored the minutiae of home life and bore witness to inspiring stories of struggle, success and adaptation.

We’ve put our learnings into a lovely 50-page report for your reading pleasure.

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RECENT ARTICLES


Read: THE BATTLE FOR DIGITAL HAPPINESS

Short Films


Modern Space

In Chicago we met with Marc and Ryan, who have designed their small high-rise apartment to look like it’s a slice out of Paris – replete with Edith Piaf blaring in the background and a tiny lap dog (named Lady) who is always curled up on their fancy furniture

Van Life

Millennials are dealing with what can only be described as a generational housing crisis. In response, many have chosen to innovate. One such innovator we met was Brennan, who when faced with Vancouver’s skyrocketing rent prices chose to transform a Dodge Sprinter into a loft apartment on wheels.

Key Findings


WE CAN NEVER GO BACK

The modern home has been destabilized by economic and social pressures to the point where it is no longer recognizable. Instead of re-stabilizing, home is moving towards something more flexible and decentralized.

SHIFTING PERSPECTIVES

In the face of these external pressures and internal conflicts, people are adapting and forging a new vision of home.

HOME IS A FEELING

Regardless of the space we live in – home is a feeling we seek to create through the ongoing process of fulfilling our core needs.

NEW IDEALS

This shift in perspective is leading to the emergence of new home ideals – novel ways in which we use our homes and emerging expectations.

HOME INVADERS

A new host of invasive social species is obstructing this process and making it difficult for people to achieve the feeling of home.

THE FUTURE OF SPACE

New ideals have created new behaviours, and these new behaviours are opening up different possibilities for the future of home.

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