Transforming a Brand
The Approach
To gather important context for the study, we conducted a series of stakeholder interviews to immerse ourselves in the brand and understand its DNA, history, challenges and aspirations. We then carefully recruit approx. 60 people who represented their target audience and engaged in an in-depth online discussion over the course of 3 days about their lives, outdoor activities, approach to style, and of course their relationship with the brand. Lastly, we selected a sub-sample of people to visit in their homes and conducted closet raids, where we got up close and personal with their outdoor wear, followed by a shop along at their favorite outdoor store.
The Impact
We brought this global target to life for our client in a highly explicit and visually-stimulating brand purpose workshop, allowing them to tease apart what’s truly at the core of the brand, and how to express it in a modern way. This new outlook helped our client turn around a decline in market share, growing its sales by 15% in a single quarter, improving its performance in every global market and significantly improving its profit margin.
Case Studies
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Driving Brand Growth
Our client had visions of making their dry dog food brand more distinctive within the category. They needed our help determining the range of their brand, building its architecture foundation, attracting new customers, and innovating in a way that's relevant to both current and new consumers.
Read MoreAdvertising Campaign Development for Diamonds
In today’s modern culture focused on experiences over possessions, the diamond industry was losing relevance to a younger generation — and sales — at a staggering pace.
Read MoreGaining Competitive Advantage
Our clients needed to continue to separate themselves from their competitors in a way that created clear brand distinction and inspired owners to move beyond product focus to a more holistic approach to their pet’s well-being.
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