Understanding Tween Snacking
To help an iconic ice-pop brand explore the form and function of ice-pops for tweens & parents, to inform innovation and be more relevant in tween afternoon snacking moments.
Read MoreWhat We Do
We do Market Research in all its forms. We do it to answer brand and marketing questions and come up with recommendations for change.
For communication and advertising development. For brand and brand portfolio planning. For innovation projects. For anything where understanding people is critical.
To bring that to life take a look through some of our projects. Have a challenge we can help with? Get in touch.
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Igniting Empathy
Illuminate key segments and their shopping journeys for a predominant food and drug company to inform communications, design, innovation, and strategy.
Read MorePosition Tests in Wild New Markets
Driving differentiation and engagement in a new-to-the-world marketplace. Our client was launching a much anticipated NFT platform to bring communities and marketplaces together. Crafting a compelling market position in a hyper-fluid, decentralized category is as daunting as it sounds...
Read MoreUnderstanding The Core Target
Helping a leading car manufacturer establish itself as a future-forward brand by getting up close and personal with its core target. Where once the brand had centered itself on playing up its underdog status; its new goal was to redefine itself as a transformative leader of tomorrow, putting inspiration at its center.
Read MoreA Workforce to be Reckoned With
Helping a leading platform understand Gen Z's professional mindset in order to attract, retain, and support Gen Z. However, Gen Z poses a challenge. They have a very different relationship with social media and have entered the workforce during a time of significant change.
Read MoreUnderstanding Key Audiences
Helping a leading vehicle brand understand the motivations and mindsets of three audience groups to inform future campaign development.
Read MoreWinning with Loyalty
Immersing in the relationships people have with subscription, membership, and loyalty programs to equip the marketing and sales teams of a leading tech company for meaningful conversations across fourteen distinct advertiser categories.
Read MoreUnderstanding the Shopper Journey
Illuminating the shopper journey across key social platforms and verticals to establish benchmarks for today and provide guidance for product and feature development for tomorrow.
Read MoreUnderstanding the Target Audience
A leading sports drink brand wanted to build empathy and brand loyalty by learning how to articulate the differences between its target segments. It wanted to debunk any myths or stereotypes associated with those segments, and then teach their team how to get into those different mindsets.
Read MoreBuilding a Winning Proposition
Understanding suffers’ needs, expectations, and pain points to accelerate innovation in tackling airborne allergens. Stepping back and revealing what allergens even mean to people and how they currently combat them, before building a credible and relevant proposition to blast those germs away!
Read MoreRefreshing a Leading Drinks Brand
Once upon a time, a leading Mexican drink brand was the ‘main character’ on the shelves of Mexican homes and bars, but lately, it had lost its way and become a ‘side show’ to Tequila and Mezcal.
Read MoreGaining Competitive Advantage
Our clients needed to continue to separate themselves from their competitors in a way that created clear brand distinction and inspired owners to move beyond product focus to a more holistic approach to their pet’s well-being.
Read MoreMaintaining Category Leadership
With new trends and knowledge impacting how and what people feed their pets, our client wanted to better understand what were the core drivers and motivations for considering to switch to ancestral petfood - what offerings were resonating and what what driving consumers to try it.
Read MoreDriving Brand Growth
Our client had visions of making their dry dog food brand more distinctive within the category. They needed our help determining the range of their brand, building its architecture foundation, attracting new customers, and innovating in a way that's relevant to both current and new consumers.
Read MoreInforming Market Entry
Is there enough demand to support an additional Natural brand in Southern Europe? Is there enough differentiation between the new and existing Natural brands within the portfolio to prevent cannibalization? Is the new brand’s positioning relevant and resonant? Identifying demand spaces and differentiation in pet food!
Read MoreIncreasing Market Share
To better understand and inspire our client's new segment it was important to learn more about them and to build a detailed and actionable narrative of their lives, attitudes, and motivations to drive the new segment, understand how to really speak to them, and make sure the strategy and innovation pipelines were aligned.
Read MoreProtecting Market Share
Our clients needed to continue to separate themselves from their competitors. They needed to create clear brand distinction and inspire owners to move beyond product focus to a more holistic approach to their pet’s well-being.
Read MoreGoogle: Rethinking Readiness
The future of data-driven marketing is to go beyond transactions to also deliver meaning. In our latest collaboration with Google we helped them define deep consumer needs and understand what people expect of brands today.
Read MoreInnovating For The Future
A luxury apparel brand wanted to ensure they faced the next decade head-on. What should they anticipate and plan for to not only survive, but to thrive?
Read MoreDating App Research
After several years in market, a Dating App realized that India had fewer users on their app as compared to other parts of the world. And this was especially true of female users. The brand wanted to get a better sense of how dating is approached in India..
Read MoreA City With A Chip
MLSE, one of North America's premier sports and entertainment brands, wanted to understand their fanbase and explore attitudes and behaviours of people so important to its success.
Read MoreGatorade: Connecting Brand and Consumer
One of the best ways to practice empathy is to actually experience it with your target. Gatorade signed up to do just that. They wanted to get out of the office and into their consumer segments’ everyday lives... and to really take a walk “in their shoes.”
Read MoreBreakthrough Innovation
With that, one of the pioneer brands in the kombucha space needed help seeing into the future. To grow the category, and define what the gut health space has the potential to become, it needed to first reimagine its portfolio strategy—from product centric, to needs driven—and then craft its pipeline for success.
Read MoreIlluminating a Teen Audience
Helping a major athletic brand uncover ways of more meaningfully connecting with two core teen segments by better understanding how they differentiated from their adult counterparts.
Read MoreElevating Segmentation With Aldo
ALDO’s product development team needed to understand the lifestyle, tastes, and preferred designs across the spectrum of product archetypes for their key segment that could keep them inspired season after season.
Read MorePinterest: Global and Local
Pinterest asked us to help them explore and carve out value propositions for three new growth markets across Asia. By learning about the region’s local cultural nuances and social media landscape, we could help them cement their place in culture through future product innovations and marketing campaigns.
Read MoreLead Positioning Development For a Food Delivery App
A food delivery service app wanted to understand what their new offering should stand for and why consumers should believe in it. It was critical not only for the team to understand what makes this new offering different from our client’s main business, but also what value it brings to consumers.
Read MoreCapturing and Keeping Viewer Attention
A popular TV network had recently completed a quantitative segmentation and needed our help further dimensionalizing its core audience to help shape its content and marketing strategies.
Read MoreRebuilding Relevance
In light of the shifting expectations for beauty and skincare today, a suncare brand with deep roots in traditional sunscreen was on a mission to stay relevant and strengthen its global presence by refreshing and updating its understanding of its target audience.
Read MoreEnhancing The In-Store Experience
A cult cosmetics brand with an eye on global expansion asked The Sound to help optimize its free-standing store experience to appeal to the needs of a coveted audience––Make-Up Junkies.
Read MoreHumanizing Big Data
Humanising and bringing big data to life in a vast country such as India is often a long and expensive process — but not as challenging as predicting the direction of this fast-growing economy.
Read MoreMaking events special and different
The world’s leading events organizer was holding too many events to truly understand what makes each one special and different.
Read MoreAdvertising campaign development for diamonds
In today’s modern culture focused on experiences over possessions, the diamond industry was losing relevance to a younger generation — and sales — at a staggering pace.
Read MoreMore Than Just Razors: Future Masculinity and Self-Care
After a start-up razor company got acquired by a major corporation, it was time for them to grow up a bit, and to move beyond being just a cheap razor company.
Read MoreBuilding a Nimble Innovation Pipeline
Having such a nimble, iterative approach to innovation leads to ideas that can quickly proceed to creative and product development briefing
Read MoreLooking to the Future of Business Travel
Crowne Plaza, one of the largest hotel brands in the world, was on a mission to position themselves as the true challenger brand in the heavily-saturated, often-cookie-cutter world of business travel.
Read MoreDesigning Future Living
Quintain, a major property developer in the UK, were given planning permission to develop 5,000 new homes in London, with a focus on the future
Read MoreEmbracing the Unexpected
A sausage company with flavor was born out of a desire to do things differently — using creativity and imagination to come up with unexpected combinations.
Read MoreShaking up an Elixir Beverage Brand
After a decade of chasing every beverage trend that came around, a stalwart elixir brand of the 90s found itself on tough times — completely unsure of what it stood for (with the lagging sales to match) and without any sort of clear path forward for the future.
Read MoreMaking Market Segmentation Research Sing
Pandora came to us, wanting to do a really smart, modern-day segmentation … not just a numerical prioritization of who they should go after, but a living, breathing, inspiring piece of work for everyone in the company to rally around.
Read MoreThe Bare Truth
A huge global manufacturer of cleaning supplies realized they had a blindspot in the company’s robust understanding of home, bathroom, and hard surface cleaning. Specifically, the behind-the-curtain experience of those humans who bathe and clean… at the same time.
Read MoreTransforming a Brand
An iconic footwear brand – best known for being sturdy, functional and enduring – came to us to help them understand a new target audience and their relationship outdoors.
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