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Humanizing big data

Humanising and bringing big data to life in a vast country such as India is often a long and expensive process — but not as challenging as predicting the direction of this fast-growing economy.

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Elevating events around the world

The world’s leading events organizer was holding too many events to truly understand what makes each one special and different.

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Finding a new setting for the gem

In today’s modern culture focused on experiences over possessions, the diamond industry was losing relevance to a younger generation — and sales — at a staggering pace.

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The future of masculinity and holistic self-care

After a start-up razor company got acquired by a major corporation, it was time for them to grow up a bit, and to move beyond being just a cheap razor company.

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Building a nimble innovation pipeline

Having such a nimble, iterative approach to innovation leads to ideas that can quickly proceed to creative and product development briefing

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Looking to the future of business travel

Crowne Plaza, one of the largest hotel brands in the world, was on a mission to position themselves as the true challenger brand in the heavily-saturated, often-cookie-cutter world of business travel.

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Designing the future of London living

Quintain, a major property developer in the UK, were given planning permission to develop 5,000 new homes in London, with a focus on the future

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Embracing the unexpected

A sausage company with flavor was born out of a desire to do things differently — using creativity and imagination to come up with unexpected combinations.

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Gone flat: refreshing an elixer brand

After a decade of chasing every beverage trend that came around, a stalwart elixir brand of the 90s found itself on tough times — completely unsure of what it stood for (with the lagging sales to match) and without any sort of clear path forward for the future.

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Making a segmentation sing

Pandora came to us, wanting to do a really smart, modern-day segmentation … not just a numerical prioritization of who they should go after, but a living, breathing, inspiring piece of work for everyone in the company to rally around.

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The bare truth (about cleaning in the shower)

A huge global manufacturer of cleaning supplies realized that they had a blindspot

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Transforming into a lifestyle brand

An iconic footwear brand – best known for being sturdy, functional & enduring – came to us to help them understand a new target audience and their relationship outdoors.

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