Edgewell's logo

Edgewell

“Superstars! Distilling down a monster of a project into exciting, inspiring and amazing insights and territories that EPC can run with.”

Patricia Lai

Associate Manager, Product Research and Insights at Edgewell Personal Care
Nestle's logo

Purina

“The Sound have been influential in helping us to understand the competitive landscape of a small category in its early stages of development, and assess its viability for our business. Working with us to establish a macro view of the existing players’ positioning, we were able to assert what worked vs. what hadn’t worked, and understand at a product level how competitors were positioning their offer, right down to specific product composition. Throughout the process, the team were enthusiastic, highly engaged and kept us well-informed as to how the project was progressing. The final outputs were well-received both for their detail and also their presentation, and have served to help us further cultivate an understanding of a developing category. I look forward to working with The Sound again soon.”

Felicity Stevens

Consumer Insight Expert at Nestle Purina Europe
Gymshark's logo

Gymshark

“The team at The Sound helped illuminate the unknown to us and bring life to new and existing audiences in a way we had never seen before. Using a four-stage research approach, they delivered insights, and a-ha moments to power our strategic thinking, all wrapped into superbly crafted culture bibles. These bibles are now our go-to and provide us with everything we need to know to connect and resonate with our audiences. Aside from the incredible work delivered, they are an amazing bunch of creatively minded and mega-talented people who are an absolute dream to work with!”

Lorna Phillips

Brand Research & Insight Manager
reckitt's logo

Dettol

“The Sound were great thinking partners, providing us with foundational knowledge on new areas we had identified as important but had limited knowledge on how to grow. The work was grounded in deep consumer insight with a strong sense check from subject matter experts to ensure our thinking was also in-line with the latest scientific thinking and future proofed. We are now confident in where and how to play, including where not to play, which is often sidelined. From a day-to-day perspective the team kept us well informed of progress but managed all of the heavy lifting. I look forward to working with the team again in the future!”

Rebecca Lowenthal-Bell

Global Insights & Analytics Manager
Twinings of London logo

Twinings – JTBD of Live Well

“This work has been foundational to our brand positioning and portfolio strategy thinking. The approach is definitely a breakthrough and the added value The Sound has brought by combining their mastery in data crunching with their strategic thinking and human lens on how to bring some of these motivations to life has been paramount to bringing the UK&I leadership team aboard with the new strategy.”

Anne Collard

Strategy & Insights Director

Google – What Matters Research

“The Sound’s work is a groundbreaking point of view. It provides a fresh POV on a new way to talk about the human value proposition of Google products, particularly machine learning.”

Katie Herskovitz

Research & Insights Manager, Ads Marketing

Quintain – Future of London Living

“The Sound really know their subject. Their ability to apply their knowledge through innovative techniques to a long-established industry has helped us uncover exceptional, totally new opportunities that we simply wouldn’t have identified alone. The outcomes have transformed our brand strategy. Just as important, they’ve also inspired our employees and breathed new thinking into the organization as a result.”

Quintain

ITV

“The Sound has been working with my team on some ground-breaking initiatives across ITV. It is rare to have an agency working so close and share in the work every step of the way. I expect our agency partners to continually come up with new ideas and approaches. What is special about The Sound is that they also challenge our thinking and genuinely help us move the business forward.”

Neil Mortensen

Director of Audiences

Dollar Shave Club – Get Ready Campaign

“Working with The Sound to better understand our consumer and define our brand positioning was very successful. As an extension of our team, they were incredibly collaborative and highly strategic in the best way possible. The Sound challenged us where we needed to be and supported our team in understanding the insights and provided strategic guidance for how to implement them.”

Raechelle Hoki

VP, Brand Marketing, Dollar Shave Club

KeVita Innovation

“The Sound was a fabulous partner for our Innovation Pipeline work. They were out of the box thinkers that navigated blurry & emerging categories and challenged our standard norms. The Sound hung with us through multiple rounds of feedback and iterations, always keeping the consumer insight at the forefront. Their consumer driven work resulted in ideas that had outstanding testing results, and a pipeline of ideas for multiple years to come.”

Theresa Moschella

Sr. Marketing Manager, Kevita

Simon Dannatt

Global CEO

Simon Dannatt

Global CEO

Simon is an experienced CEO & Corporate Strategist. He started his career with L.E.K. Consulting, became Manager & Partner with Capgemini Consulting, & then CEO with KAE, a strategic branding and marketing consulting firm based in London.

Harjot Bassra

VP & Head of Project Management - Operations

Harjot Bassra

VP & Head of Project Management - Operations

Harjot has well over a decade of experience in communications, publishing, and business management. She started her career as the publisher and editor of iStyle Magazine, a national print publication aimed at the South Asian diaspora in North America.

Dave Rees

Vice President & Head of Film - Film

Dave Rees

Vice President & Head of Film - Film

An editor with over 2 decades worth of experience in the film industry. He has over 60 hours of network television under his belt including Showtime’s ‘The L Word,’ USA Network’s ‘The Dead Zone,’ and ‘Andromeda.’

Brynn Harris

Vice President - Research & Consulting

Brynn Harris

Vice President - Research & Consulting

As a founding member of the Sound, Brynn has played an integral role in shaping what The Sound is today. She works closely with all our teams, uncovering powerful narratives that move people and brands. She is the mastermind of our Sound Track process and ensures that our work is always exceptional.

Mindy Cultra

Vice President & Head of Creative Analytics

Mindy Cultra

Vice President & Head of Creative Analytics

Mindy has spent her career breaking conventions of what quantitative research can deliver – developing innovative approaches that uncover unique human insights, fuel ideas and inspire creative strategies. Her work has impacted brands such as Coca-Cola, Gap Inc., General Motors, P&G, Pfizer, Samsung and Visa.

Jerusha Bennett

Vice President - Innovation & Brand Strategy

Jerusha Bennett

Vice President - Innovation & Brand Strategy

Jerusha is a brand strategist with an entrepreneurial mindset and a passion for delivering innovative brand solutions that emotionally connect with people, stimulate brand growth, and drive profitability. At The Sound, she is focused on developing more nimble and agile approaches across the company’s three pillars of Innovation, Exploration, and Strategy.

Sandy Chouchani

Vice President - Research & Consulting

Sandy Chouchani

Vice President - Research & Consulting

Sandy is a qualitative researcher with 25 years of experience helping brands connect with the people they seek to engage.  Her expertise is in idea development (positioning, creative and packaging) and ensuring ideas have their intended impact.

Latasha James

Head of HR - Operations

Latasha James

Head of HR - Operations

With over 15 years of business experience specializing in HR and People Operations, Latasha is a visionary who has worked with multiple organizations across a variety of industries, helping them focus on their organizational effectiveness, change management, and talent management strategies. Latasha looks for opportunities to positively impact and support employees so they can develop into their best selves. She will continue to cultivate the DEIB and Anti Racist initiatives at the Sound.

Russ Wilson

Head of UK - Research & Consulting

Russ Wilson

Head of UK - Research & Consulting

Via a PhD in Applied Linguistics, Russ has spent the last 15 years working across a range of strategic insight agencies, and clientside at Amazon, to help brands better align their products, services and comms with the realities of people’s lives. He sees himself as a Qual-led strategic insight specialist who loves working on big, interesting questions, and helping bring authentic consumer realities to life for clients and brands.