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Brand Experience

image of orange pencil line

Consumer Experience, Retail Experience or User Experience. It’s all about what people go through.

Transforming Touchpoints

Brands that show up in people’s lives at the perfect moment build connection and engagement. The consumer experience feels seamless, intuitive, and effortless.

These brands appreciate they aren’t at the centre of people’s worlds, and won’t be looked for. They know people are at the centre of people’s worlds.

Brand Experience, Consumer Experience or Retail Experience. We help brands understand people to know when to show up and how.

At A Glance

  • Customer Journey Mapping
  • Touchpoint Illumination
  • Experience Strategy
  • Experience Design (CX or UX)
  • Multi-Channel Strategy
  • Decision Making Journeys

Types of Questions We Answer

  1. How can we design interactions [touchpoints] that matter to
    people, shifting expectations and generating growth?
  2. How can we best develop our user experience (UX) or consumer experience (CX) to be as
    positive as possible?
  3. How can our brand be present and compelling at each stage
    of a decision making journey?
  4. How can we better understand major disruption and
    infection points to ensure our brand is positioned as the best
    solution for people in their moment of need?
Case Studies

Keep Reading

Illuminating Cultural Relevance in Champagne

Helping a champagne vanguard explore drinker mindsets to inform their 2025+ strategic platform development and drive growth through cultural relevance and desirability.

A Gem in America’s Playground

Dimensionalizing the drivers and barriers gamers encounter when visiting a casino hotel brand to develop a compelling positioning for the future state of the property. 

Elevating Events

The world’s leading events organizer was holding too many events to truly understand what makes each one special and different.

View All

Stay Up To Date

The Sound believes in sharing knowledge. If you’d like to stay up to date with our reports on people, culture and brands and be able to watch our documentaries (and even be invited to an event or two) then simply subscribe below. 

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Stay Up To Date

The Sound believes in sharing knowledge. If you’d like to stay up to date with our reports on people, culture and brands and be able to watch our documentaries (and even be invited to an event or two) then simply subscribe below.

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Chicago

The Sound Research USA Inc.
730 N Franklin St, Suite 603
Chicago, IL 60654
United States

Tel: +1 312 265 1775
London

The Sound Research UK Ltd.
4th Floor, Silverstream House
45 Fitzroy Street, Fitzrovia
London W1T 6EB
United Kingdom

Tel: +44 20 4600 0636
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The Sound Research Inc.
312 Main Street, #268
Vancouver, BC V6A 2T2
Canada

Tel: +1 604 732 1090