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Brand Experience

Transforming Touchpoints

Brands that show up in people’s lives at the perfect moment build connection and engagement. The experience feels seamless, intuitive, and effortless.

These brands appreciate they aren’t at the centre of people’s worlds, and won’t be looked for. They know people are at the centre of people’s worlds.

We help brands understand people to know when to show up and how.

At A Glance

  • Customer Journey Mapping
  • Touchpoint Illumination
  • Experience Strategy
  • Experience Design
  • Multi-Channel Strategy
  • Decision Making Journeys

Types of Questions We Answer

  1. How can we design interactions [touchpoints] that matter to
    people, shifting expectations and generating growth?
  2. How can we best develop our user experience to be as
    positive as possible?
  3. How can our brand be present and compelling at each stage
    of a decision making journey?
  4. How can we better understand major disruption and
    infection points to ensure our brand is positioned as the best
    solution for people in their moment of need?
Case Studies

Keep Reading

Enhancing The In-Store Experience

A cult cosmetics brand with an eye on global expansion came to The Sound to help optimize its free-standing store experience in order to identify if it could be further enhanced to appeal to the needs of a coveted audience––Make-Up Junkies.

Read More

Capturing Viewer Attention

A popular TV network had recently completed a quantitative segmentation and needed our help further dimensionalizing its core audience to help shape its content and marketing strategies.

Read More

Elevating Events

The world’s leading events organizer was holding too many events to truly understand what makes each one special and different.

Read More

Stay Up To Date

The Sound believes in sharing knowledge. If you’d like to stay up to date with our reports on people, culture and brands and be able to watch our documentaries (and even be invited to an event or two) then simply subscribe below. 

Subscribe

Stay Up To Date

The Sound believes in sharing knowledge. If you’d like to stay up to date with our reports on people, culture and brands and be able to watch our documentaries (and even be invited to an event or two) then simply subscribe below.

Subscribe
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