Strategizing Growth for a Leading Tech Company
The Approach
Our competitive analysis involved four streams of work to comprehensively explore the world of fintech in 14 markets, across 4 global regions. We began with a remine of their existing data, and conducted a number of stakeholder interviews with leaders across different business units, to deepen our understanding of the market context. We then analyzed hundreds of competitors against 15 dimensions at launch, and as they evolved over time, mapping significant decision-making that contributed to their growth. Next we analyzed clusters of similar marketing and audience strategies and grouped them into thematic archetypes. Finally, we mapped growth strategy archetypes against The Sound’s motivational framework to generate potential JTBD territories for the future fintech product that could be used to inform marketing and product decisions.
The Impact
Our work identified potential future scenarios that will shape the future operating environment and inform our client’s GTM strategy. This comprehensive research also gave the client a global picture of all important trends and movements in the Web3 space, as well as competitors’ successes (and mistakes). Consequently, this fed into a second round of research conducted by The Sound where we helped the brand decide what the wallet will actually look like.
Exploring Reactions to Brand Activations
Exploring reactions to brand purpose activations for a snack bar company so they can identify authentic and meaningful ways to bring it to life in 2025.
Illuminating the ‘Creator’
Helping our leading social media client understand how young adults perceive the idea of ‘creators’, especially on their platform, so they can target relevant creators and create engaging communications.
Positioning Global and Local POVs
This client asked us to help them explore and carve out value propositions for three new growth markets across Asia. By learning about the region’s local cultural nuances and social media landscape, we could help them cement their place in culture through future product innovations and marketing campaigns.