Strategizing Growth for a Leading Tech Company
The Approach
Our competitive analysis involved four streams of work to comprehensively explore the world of fintech in 14 markets, across 4 global regions. We began with a remine of their existing data, and conducted a number of stakeholder interviews with leaders across different business units, to deepen our understanding of the market context. We then analyzed hundreds of competitors against 15 dimensions at launch, and as they evolved over time, mapping significant decision-making that contributed to their growth. Next we analyzed clusters of similar marketing and audience strategies and grouped them into thematic archetypes. Finally, we mapped growth strategy archetypes against The Sound’s motivational framework to generate potential JTBD territories for the future fintech product that could be used to inform marketing and product decisions.
The Impact
Our work identified potential future scenarios that will shape the future operating environment and inform our client’s GTM strategy. This comprehensive research also gave the client a global picture of all important trends and movements in the Web3 space, as well as competitors’ successes (and mistakes). Consequently, this fed into a second round of research conducted by The Sound where we helped the brand decide what the wallet will actually look like.
Driving Grocery Basket Sizes
Helping a technology company understand who their potential targets are as people, as well as their needs and gaps in large basket grocery delivery, to drive greater growth for the brand on a global scale.
Positioning Tech and Food
A food delivery service app wanted to understand what their new offering should stand for and why consumers should believe in it. It was critical not only for the team to understand what makes this new offering different from our client’s main business, but also what value it brings to consumers.
Understanding Partnership Needs and Growth Drivers
Helping a tech company analyze creators’ perceptions in the US, DE, and KR to shape a marketing strategy that boosts engagement and adoption.