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Brand Communication

Optimising Engagement

Anyone can tell a story, but the best storytellers blend human truths and brand truths with brilliant creativity. A special kind of alchemy.

The best brand stories are those that have the ability to clearly and compellingly convey the story the brand wants to tell.

We help brands and creative partners develop and identify ideas that engage.

At A Glance

  • Communications Strategy
  • Messaging Exploration & Evaluation
  • Content & Channel Strategy
  • Big Idea Creative Territory Development
  • Creative Campaign Evaluation
  • Campaign Impact Assessment

Types of Questions We Answer

  1. How can we ensure our communication strategy accurately
    speaks to the human truth our brand is built upon?
  2. Is our strategy unique and ownable; is it relevant, distinctive
    and credible?
  3. Does the creative idea resonate, feel authentic and elicit an
    emotional and connective response?
  4. How well is our campaign likely to perform? How can we
    optimise for better engagement?
Case Studies

Keep Reading

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The Sound believes in sharing knowledge. If you’d like to stay up to date with our reports on people, culture and brands and be able to watch our documentaries (and even be invited to an event or two) then simply subscribe below. 

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Stay Up To Date

The Sound believes in sharing knowledge. If you’d like to stay up to date with our reports on people, culture and brands and be able to watch our documentaries (and even be invited to an event or two) then simply subscribe below.

Subscribe
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Tel: +1 312 265 1775
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Tel: +1 604 732 1090