Services: Creative Analytics - The Sound, Brand Marketing Agency

Humanising Data

Creative Analytics is our approach to finding meaningful human truths and insights: in-depth, at breadth, at scale, at speed.

A wide-ranging quantitative toolkit that identifies, captures and organizes thousands of individual voices and data points in a way that spurs innovation and unlocks growth. Our unique way of blending art and science, logic and emotion.

We help brands get further faster.

At A Glance

Social Listening
White Space Mapping
Decision Journeys
Segmentations
Contextual Analysis
Solution Evaluation & Testing
Motivation Mapping
Jobs To Be Done

Types of Questions We Answer

Innovative Surveys and Primary Quantitative Research
Social Listening via Dashboards and APIs
Text and Image Analytics vis Machine Learning / Training
Internal Client Databases and Research Audit

Stay Up To Date

The Sound believes in sharing knowledge. If you’d like to stay up to date with our reports on people, culture and brands and be able to watch our documentaries (and even be invited to an event or two) then simply subscribe below.

Creative Analytics

Humanising Data

At A Glance

Types of Questions We Answer

Keep Reading

Stay Up To Date

Chicago

London

New York

Vancouver

Humanising Data

At A Glance

Types of Questions We Answer

Case Studies

Keep Reading

Making a Segmentation Sing

Masculinity and Self-Care

Stay Up To Date