We’re awesome because our people are awesome.
Senior Manager in Research & Consulting
Princess Clea started at The Sound as an intern and after she thwarted the sinister Sith Lord Darth Vader we took her on as a Senior Associate. She is based in our Alderaan office.
Director of Creative Analytics
Not all superhero’s wear capes. We know this because our dear Annie wears hats. Sometimes a different hat every. Single. Day. A numbers slaying, hat wearing super hero right here in our midst. Wonder Woman has nothing on her.
Manager in Research & Consulting
Barkha is a ‘boomeranger.’ No she wasn’t born sometime between 1945-1965. She likes us so much she returned, after getting even more clever away at grad school. Sounderanger? That might have a nice ring to it?
Project Manager in Project Management
Teri is fast. So fast by the time you’ve read these few sentences she’s already read your email, written a screener, briefed a partner, checked the grids and poured herself a well earned glass of whiskey.
Editor in Film
Nadeem asked that his bio be an ode to rainbow sprinkles. So we give the man what he wants!
Pink, orange and red.
Ice cream is where these belong.
Sprinkles, my sweet treat.
Designer
There’s more than meets the eye with Yun. He is a volcano of passion waiting to explode, sometimes in incredibly odd places. We hoped Yun would be the first bio we created to be 100% visual. No words. Only pictures and exquisite design. Please stay tuned. We see your true colours, Yun!
Manager in Research & Consulting
Shira is our resident rock star whose complex mind is usually working its way around the irrelevant, like the how’s and why’s of fold-away furniture. A lover of food and music, we’re still trying to figure out if she’s a culture vulture or a beach bum. There’s so much more to Shira but we like to leave a little to the imagination – that’s why we’re only giving you a quick, tantalizing flash.
Head of UK in Research & Consulting London
A born performer, Liz is always preparing for her next audience. If you’re on the tube and see a tap dancer with a mobile phone in one hand and a laptop in the other… that’s our busking Lizzie. Please spare her a pence or two.
Associate in Creative Analytics
Das ist Trim-a-tree. Tim likes big data he cannot lie. You other statisticions can’t deny. When an algorithm steps in with itty bitty finiteness in your face… you gets sprung.
Director of Data Integration in Creative Analytics
Most people see fantastical nonsense when they dream. Shawn dreams big data. Sexy statistical sequences. Beautiful binary searches. And so much sorting. He plans on writing the definitive guide to statisticians dreams by 2027.
Vice President & Head of Analysis
Brynn is the OG of all OG Sounders. She has been with us from the from day one… and taking credit for company smarts and calling them a Brynn-sight since day two!
She’s lucky she’s so clever or we’d have fired her ages ago.
Vice President & Head of Film
Dave is an award winning editor and ex drummer of the band SNFU. He dropped out of college, has never worn a suit and has lots of tattoos. When you enter ‘Generation X stereotype’ into Google he comes up just before Kurt Cobain.
Senior Associate
Can’t miss a shoutout to the Grateful Dead…
♥ Lost now on the country miles in his Cadillac
I can tell by the way you smile, he is rolling back
Come wash the night-time clean
Come grow the scorched ground green
Blow the horn, tap the tambourine
Close the gap of the dark years in between
You and me, Cassidy ♥
Senior Manager
When you meet Mags you will quickly learn she is strong. Strong willed. Strong thinker… But not strong enough to beat The Arnold in the arm wrestling competition she challenged him to at Gold’s Gym. We’re impressed she even asked.
Manager
Devika’s first glimpse into the world of research was as a respondent. When at 7 years old she spilled her guts about Barbie for an afternoon… and was never quite the same.
Now she stares into the eyes of each of her own respondents and wonders whose career she might shape after only 120 minutes of conversation about cheese.
Senior Project Manager
Jenny also project manages feeding times in the office. Since she’s started every person on the team has gained 7 pounds. We never knew how much we enjoy bagels, flavored coffee creamer and cheesy bread. Thank you Jenny.
Manager
Nehaa has planned her professional trajectory in great detail. Plotting each move with precision. Adding an average of 2.5 blazers to her wardrobe each year. Joining The Sound means she needs to re-evaluate her wardrobe, but she should still feel great about being a professional.
Operations Co-ordinator
Walter is notoriously famous for having the best playlist taste in the company. It’s a hotly debated topic.
Data Architect
Connie is nicer than anyone else. Anywhere. Ever. We haven’t broken the news to Dave Rees who used to hold this honor at The Sound.
Manager
Katherine is an expert on the arts, culture and their influence on society. She drinks her morning tea with her pinky up. She’s really classed up this joint.
Senior Project Manager
Laura has the 6th sense; she sees respondents even when there are only people in the room. When she looks you firmly in the eye you’re literally seconds from being in a focus group.
Senior Associate
Shardooli spent her childhood as a nomad roaming the globe soaking up what happiness means across 3 continents, now as an adult, Shardooli spends her days roaming the globe learning about toothpaste usage habits, auto purchase journeys and teenage media consumption habits. At least now she gets to keep all the airline miles she earns with every new passport stamp.
Office Manager
Contemporary offices have things like free food, exercise spaces, sleeping pods and lectures by the world’s greatest thinkers. At The Sound we try and emulate this but with almost no budget allocated for doing so. Danielle is who we blame for our London office not being as nice as Google’s.
Designer
We noticed Pablo color coordinates his lunch to his shoes. A recent study determined people with neuroses may be more inclined to be creative geniuses. Hmmm…
Office Manager
Shireen is responsible for herding creative cats and babysitting our CEO. She drinks from a mug that declares ‘you have the same hours in a day as Beyonce.’ Shireen is a serious boss.
Manager
Isabelle är från Sverige, så vi skrev bio på svenska. Hon hatar köttbullar och Abba.
Consulting Lead
Sushma’s wild hair is an analogy for her brain. We called her Untamed Panchawati. She didn’t know that until just now.
Senior Director
Grace is shit at reading instruction manuals. She’d rather sit on a two-legged stool than follow directions. Ask her for brand advice, but please don’t ask her to program your VCR clock.
VP & Head of Creative Analytics
Director
Director
Liz lives by the motto that big hair in Texas isn’t a choice. We think it’s one hell of an insight. Giddy-up Liz.
Lead Project Manager
Being both arty and organized, Alexis loves to manage Chicago projects with a crafty flourish. Don’t be surprised to receive an artisanal focus group schedule and hand made screener with a bird on it.
Senior Editor in Film
Do you know how many people The Sound hired in 2015? Nearly 20 people. That’s 20 new ‘engaging and informative’ bios that have to be written. Sometimes I had to write 2 or 3 a month and, frankly, it’s exhausting. So I complained and asked them to slow down with the hiring and do you know how many f*cks they gave that I’m having to write more bios than ever before? No f*cks. Anyway, this is Michael and apparently he makes films.
Editor in Film
Raya has requested her bio be turned into an infographic by one of our 5 designers who spend all day making our reports all beautiful and visual. Given they’re quite busy she’s going to have to wait a while.
Office Manager
Jen runs our Chicago office and everyone really likes her, which is no surprise given that the meaning of Jen is literally ‘the cardinal Confucian virtue of benevolence to one’s fellowmen’. Who knew?
Senior Director
What can we say about Jerusha…
In Hebrew the meaning of the name Jerusha means: Married.
In Biblical the meaning of the name Jerusha means: Banished, possession, inheritance.
Take from that what you will!
Head of Human Resources
So how is it that our HR head honcho is horrible with names..Yet, she can recall every detail of the conversation she had with you at dinner five years ago! Yeah, she really is a people person and she’s all ours.
Vice President, New York
John Broderick is affectionately known as the ‘housewives favorite’ and charms both clients and respondents alike with his brilliant mind, easy manner and silky soft hands. He can make anyone do anything.
VP & Head of Project Management
Harjot has more than 10 years’ experience of organizing stuff. She can read minds, see through walls, eats light, and sh*ts magic. She was invented in a lab in 1947.
Associate Director
Rebecca is a craft master. And her crafts are many and equally mastered. She’s a potterist, a sewerist, a ceramicist and an IKEAist. She’s also a brilliant researcher with a background in anthropology and digital ethnography but she doesn’t let that small detail outshine her ability to assemble a FÄRLÖV with her eyes closed.
Manager
If you ask young people how they’re feeling right now do you know what the most common answer is? It’s ‘I am bored’. Given the Sound’s mantra is that everything we do must be Smart as F*ck and Never Boring, McKenzie should not be feeling bored at The Sound. To check, ask McKenzie how she’s feeling right now by clicking here.
GLOBAL CEO
With over 200 years experience, Simon joined The Sound from Cello where he was President of Cello USA and CEO of the Value Engineers US. With his English accent and silver fox hair he’s known affectionately around the office as ‘the old English man with grey hair’. Claims to have a limp from running marathons but we think it’s a war wound.
Lead Editor in Film
Greg lives his life according to the latest from Big Data. He knows exactly what he’s doing, what he’s bought, where he’s been, and even where he’s probably going to go next…but he has absolutely no idea why. His facial expression is a combination of hugely smug and massively confused.
Senior Director
Sandy is part of the Vancouver team, but, strangely, is based many many miles away in Buffalo.
Which makes me sit and wonder, like, why?
Why you left me
Oh Sandy.
Oh Sandy, baby, someday
When high school is done
Somehow, someway
Our two worlds will be one
Business Manager
David’s real name is David Cats but in 1987 he changed the spelling to attract chicks. He has not looked back since.
Manager in Research & Consulting
The Sound’s one and only yacht-rocker in residence, Issa is an accomplished mariner and a distinguished matelot. Which is to say … the man knows his way around a sailboat. Starboard, portside, if you can name it, he’s got a nautical knack for it. But it’s not just knots that Issa is deft at untying. You should see him deconstruct a project brief. Aye Aye.
Lead Designer
Alex sees the world in colour, form and function like Neo sees the Matrix.
Is he the one? We certainly think so.
Senior Manager
When people join the Sound one of the first things they get excited about is their bio on this website. Well Sophie was no exception. Sophie was so excited about her bio that she kept asking and asking and asking for it to be written. Well creativity, like insights or strategy, doesn’t just arrive by magic. You need to be informed, inspired and in the mood… or the outputs might be a bit boring. We don’t do boring at The Sound. Sophie knows that now.
Senior Accounting Manager
Vlad imputes financial information. This means we get to call him Vlad the Imputer.
Manager in Research & Consulting
With the recent advent of fake news and alternative facts, i just realized that these bios are really ahead of the game; I’ve been writing fake bios for over 10 years. Anyway this is Sonja and she recently changed the spelling of her name from Sonya to appear more interesting.
Business Development Representative
We’ve always hoped to add an international woman of mystery to the team. With her Swiss Army Knife of skills, enviable collection of passport stamps and genre crossing taste in music we think we have found our lady in Daria Lenina… but is that really even your name?
