We’re awesome because our people are awesome.
Senior Manager - Quantitative in CA
Associate in Research & Consulting
Much like a duck, George is an avid fan of the water – you’ll catch him out paddleboarding or surfing whenever the English weather permits. He thinks of the world like a duck, too – calm and serene on top but so much furious paddling going on underneath; that’s why he loves behavioral economics so much!
Director - Quantitative in CA
Geoff seems to be forever on the go, wether it be playing golf around the world, or spending 6 nights a week coaching baseball, or driving intelligent business decisions for his clients. It’s no wonder he set up his own coffee company to fuel his fire!
Director in Research & Consulting
“Hackermanis” used to moonlight as a champagne-swilling, disc jockey retro cop, boldly going where no music outside of the 90s has gone before. He also used to have a mustache, but he’s a big fan of Second Chances, which is probably why he moved into PR and advertising!
Manager in Research & Consulting
All Aparna ever wanted was to travel to exotic places, meet new, exciting people and then dance with them, so she joined several choirs, learned to salsa, impersonated Ariana Grande (badly), and ended up in a lot of ERs. Not necessarily in that order; all she has to remember it are the shot glasses she collected… which might explain that.
Associate - Quantitative in Creative Analytics
Nynena was in an accident once. She ended up getting an ultrasound and the doctor told her that she had the most beautiful spleen he’d ever seen. He called in nine other doctors to check out how great her spleen was – they all gathered around to compliment her. It’s her biggest flex.
Director in Research & Consulting
Karen might well be the 2nd spy that The Sound has hired (some say the 3rd). They have multiple passports, personalities, and pets, they have passions and pastimes that allow them to keep odd hours and even odder company, and they love to bellow Celine Dion’s “All Coming Back to Me Now” at the top of their lungs when in city halls, which is beyond suspicious… They are definitely one to keep an eye on.
Associate in Research & Consulting
Jolai hates chocolate – she understands your argument but doesn’t care for it. Nor does she care for “boneless wings” – they’re just nuggets, people! It’s all terribly dramatic; probably why she was voted Most Likely to End Up On Broadway in school. Break a leg, Jolai!
Manager in Research & Consulting
Shelby dislikes even numbers so much she sets her alarm for 7:01 am (it’s cleaner that way), her TV volume at 29 (30 is simply too much), and even named her dog Livie meaning “olive tree” because the letters add up to 57 (her favorite number) and only monsters eat more than one olive at a time. She also likes ice cream.
Data Scientist in Creative Analytics - MC
People say that Ruomei’s daughter looks more like Ruomei than Ruomei does… Which keeps Ruomei up at night going through family videos, crunching and analyzing the probabilities, wondering if she can play the piano as well as her daughter, but just doesn’t know how… yet? It’s a whole temporal existential thing.
Associate Director in Creative Analytics
Taylor is a sassy know-it-all who used to get bullied relentlessly for being a sassy know-it-all. His sweet revenge was landing a fancy big-city job to be a sassy know-it-all. Dolly Parton, cats, and Battlestar Galactica are the biggest arteries to his heart.
Senior Manager in Research & Consulting
Ever The Outsider, Beth once dressed up as a clown for Halloween, hoping to impress Stephen King, but he said she was doing IT wrong. In Desperation and Misery, she moved to Portland Just After Sunset (Full Dark, No Stars) to fight bears.
Manager in Creative Analytics
Our resident cognitive time-traveler; Meghan isn’t interested in what you think, she cares what you will think, or rather what you think you’ll think when you’re thinking about thinking…I think? I don’t know, I think I need to go and sit down…or do I? Meghan, help!
Project Manager in Project Management
Teri is fast. So fast by the time you’ve read these few sentences she’s already read your email, written a screener, briefed a partner, checked the grids and poured herself a well earned glass of whiskey.
Senior Manager in Research & Consulting
Princess Clea started at The Sound as an intern and after she thwarted the sinister Sith Lord Darth Vader we took her on as a Senior Associate. She is based in our Alderaan office.
Senior Associate in Creative Analytics
Designer
There’s more than meets the eye with Yun. He is a volcano of passion waiting to explode, sometimes in incredibly odd places. We hoped Yun would be the first bio we created to be 100% visual. No words. Only pictures and exquisite design. Please stay tuned. We see your true colours, Yun!
Editor in Film
Nadeem asked that his bio be an ode to rainbow sprinkles. So we give the man what he wants!
Pink, orange and red.
Ice cream is where these belong.
Sprinkles, my sweet treat.
Head of UK in Research & Consulting London
A born performer, Liz is always preparing for her next audience. If you’re on the tube and see a tap dancer with a mobile phone in one hand and a laptop in the other… that’s our busking Lizzie. Please spare her a pence or two.
Vice President & Head of Analysis
Brynn is the OG of all OG Sounders. She has been with us from the from day one… and taking credit for company smarts and calling them a Brynn-sight since day two!
She’s lucky she’s so clever or we’d have fired her ages ago.
Vice President & Head of Film
Dave is an award winning editor and ex drummer of the band SNFU. He dropped out of college, has never worn a suit and has lots of tattoos. When you enter ‘Generation X stereotype’ into Google he comes up just before Kurt Cobain.
Senior Project Manager
Jenny also project manages feeding times in the office. Since she’s started every person on the team has gained 7 pounds. We never knew how much we enjoy bagels, flavored coffee creamer and cheesy bread. Thank you Jenny.
HR/Operations Coordinator
Walter is notoriously famous for having the best playlist taste in the company. It’s a hotly debated topic.
Data Architect
Connie is nicer than anyone else. Anywhere. Ever. We haven’t broken the news to Dave Rees who used to hold this honor at The Sound.
Senior Project Manager
Laura has the 6th sense; she sees respondents even when there are only people in the room. When she looks you firmly in the eye you’re literally seconds from being in a focus group.
Office Manager
Contemporary offices have things like free food, exercise spaces, sleeping pods, and lectures by the world’s greatest thinkers. At The Sound, Danielle has managed to emulate this virtually no budget. Our resident yogi, wellness guru, and Sound Spirit mother; Danielle is the architect behind the highly coveted experience that is the London office, and one of the primary reasons people brave the London rain to get to work!
Designer
We noticed Pablo color coordinates his lunch to his shoes. A recent study determined people with neuroses may be more inclined to be creative geniuses. Hmmm…
VP & Head of Creative Analytics
Lead Project Manager
Being both arty and organized, Alexis loves to manage Chicago projects with a crafty flourish. Don’t be surprised to receive an artisanal focus group schedule and hand made screener with a bird on it.
Senior Editor in Film
Raya has requested her bio be turned into an infographic by one of our 5 designers who spend all day making our reports all beautiful and visual. Given they’re quite busy she’s going to have to wait a while.
Vice President in Research & Consulting
What can we say about Jerusha…
In Hebrew the meaning of the name Jerusha means: Married.
In Biblical the meaning of the name Jerusha means: Banished, possession, inheritance.
Take from that what you will!
VP & Head of Project Management
Harjot has more than 10 years’ experience of organizing stuff. She can read minds, see through walls, eats light, and sh*ts magic. She was invented in a lab in 1947.
Director in Research & Consulting
Rebecca is a craft master. And her crafts are many and equally mastered. She’s a potterist, a sewerist, a ceramicist and an IKEAist. She’s also a brilliant researcher with a background in anthropology and digital ethnography but she doesn’t let that small detail outshine her ability to assemble a FÄRLÖV with her eyes closed.
Global CEO
With over 200 years experience, Simon joined The Sound from Cello where he was President of Cello USA and CEO of the Value Engineers US. With his English accent and silver fox hair he’s known affectionately around the office as ‘the old English man with grey hair’. Claims to have a limp from running marathons but we think it’s a war wound.
Lead Editor in Film
Greg lives his life according to the latest from Big Data. He knows exactly what he’s doing, what he’s bought, where he’s been, and even where he’s probably going to go next…but he has absolutely no idea why. His facial expression is a combination of hugely smug and massively confused.
Vice President in Research & Consulting
Sandy is part of the Vancouver team, but, strangely, is based many many miles away in Buffalo.
Which makes me sit and wonder, like, why?
Why you left me
Oh Sandy.
Oh Sandy, baby, someday
When high school is done
Somehow, someway
Our two worlds will be one
Business Manager
David’s real name is David Cats but in 1987 he changed the spelling to attract chicks. He has not looked back since.
Manager in Research & Consulting
The Sound’s one and only yacht-rocker in residence, Issa is an accomplished mariner and a distinguished matelot. Which is to say … the man knows his way around a sailboat. Starboard, portside, if you can name it, he’s got a nautical knack for it. But it’s not just knots that Issa is deft at untying. You should see him deconstruct a project brief. Aye Aye.
Lead Designer
Alex sees the world in colour, form and function like Neo sees the Matrix.
Is he the one? We certainly think so.
Associate Director in Research & Consulting
When people join the Sound one of the first things they get excited about is their bio on this website. Well Sophie was no exception. Sophie was so excited about her bio that she kept asking and asking and asking for it to be written. Well creativity, like insights or strategy, doesn’t just arrive by magic. You need to be informed, inspired and in the mood… or the outputs might be a bit boring. We don’t do boring at The Sound. Sophie knows that now.
Senior Accounting Manager
Vlad imputes financial information. This means we get to call him Vlad the Imputer.
Manager in Research & Consulting
With the recent advent of fake news and alternative facts, i just realized that these bios are really ahead of the game; I’ve been writing fake bios for over 10 years. Anyway this is Sonja and she recently changed the spelling of her name from Sonya to appear more interesting.
