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Shardooli Mann

Senior Associate

Shardooli Mann

Senior Associate

Shardooli spent her childhood as a nomad roaming the globe soaking up what happiness means across 3 continents, now as an adult, Shardooli spends her days roaming the globe learning about toothpaste usage habits, auto purchase journeys and teenage media consumption habits. At least now she gets to keep all the airline miles she earns with every new passport stamp.

Cassidy Welter

Senior Associate

Cassidy Welter

Senior Associate
Can’t miss a shoutout to the Grateful Dead…
♥ Lost now on the country miles in his Cadillac
I can tell by the way you smile, he is rolling back
Come wash the night-time clean
Come grow the scorched ground green
Blow the horn, tap the tambourine
Close the gap of the dark years in between
You and me, Cassidy ♥

Maggie Howley

Senior Manager

Maggie Howley

Senior Manager

When you meet Mags you will quickly learn she is strong. Strong willed. Strong thinker… But not strong enough to beat The Arnold in the arm wrestling competition she challenged him to at Gold’s Gym. We’re impressed she even asked.

Devika Johar

Manager

Devika Johar

Manager

https://www.linkedin.com/in/devikajohar/Devika’s first glimpse into the world of research was as a respondent. When at 7 years old she spilled her guts about Barbie for an afternoon… and was never quite the same.

Now she stares into the eyes of each of her own respondents and wonders whose career she might shape after only 120 minutes of conversation about cheese.

Jenny Zaragoza

Senior Project Manager

Jenny Zaragoza

Senior Project Manager

Jenny also project manages feeding times in the office. Since she’s started every person on the team has gained 7 pounds. We never knew how much we enjoy bagels, flavored coffee creamer and cheesy bread. Thank you Jenny.

Nehaa Haneef

Manager

Nehaa Haneef

Manager

Nehaa has planned her professional trajectory in great detail. Plotting each move with precision. Adding an average of 2.5 blazers to her wardrobe each year. Joining The Sound means she needs to re-evaluate her wardrobe, but she should still feel great about being a professional.

Walter Filmore IV

Operations Co-ordinator

Walter Filmore IV

Operations Co-ordinator
Walter is notoriously famous for having the best playlist taste in the company. It’s a hotly debated topic.

Connie Walker

Data Architect

Connie Walker

Data Architect
Connie is nicer than anyone else. Anywhere. Ever. We haven’t broken the news to Dave Rees who used to hold this honor at The Sound.

Katherine Gean

Manager

Katherine Gean

Manager
Katherine is an expert on the arts, culture and their influence on society. She drinks her morning tea with her pinky up. She’s really classed up this joint.

Laura Davis

Senior Project Manager

Laura Davis

Senior Project Manager

Laura has the 6th sense; she sees respondents even when there are only people in the room. When she looks you firmly in the eye you’re literally seconds from being in a focus group.

Danielle Worrell

Office Manager

Contemporary offices have things like free food, exercise spaces, sleeping pods and lectures by the world’s greatest thinkers. At The Sound we try and emulate this but with almost no budget allocated for doing so. Danielle is who we blame for our London office not being as nice as Google’s.

Aili Seghetti

Associate Director

Aili Seghetti

Associate Director

Did you know that in one state in India, police officers are given a pay increase for a having a moustache? And in Bengal cows have to have a photo ID card? And that sex toys are illegal in India? Aili knows all this, and more.

Priyanka Bhansali

Manager

If you want to understand love, then speak to someone who’s been recently dumped. If you want to understand the pains of contemporary life, talk to someone who lives off the grid. If you want to understand the importance of having a work bio that reflects your qualifications, experience and interests, talk to Priyanka.

Pablo Carvalho

Designer

Pablo Carvalho

Designer

We noticed Pablo color coordinates his lunch to his shoes. A recent study determined people with neuroses may be more inclined to be creative geniuses. Hmmm…

Shireen Dias

Office Manager

Shireen Dias

Office Manager

Shireen is responsible for herding creative cats and babysitting our CEO. She drinks from a mug that declares ‘you have the same hours in a day as Beyonce.’ Shireen is a serious boss.

Isabelle Kåge

Manager

Isabelle Kåge

Manager

Isabelle är från Sverige, så vi skrev bio på svenska. Hon hatar köttbullar och Abba.

Sushma Panchawati

Consulting Lead

Sushma Panchawati

Consulting Lead

Sushma’s wild hair is an analogy for her brain. We called her Untamed Panchawati. She didn’t know that until just now.

Grace Gan

Senior Director

Grace Gan

Senior Director

Grace is shit at reading instruction manuals. She’d rather sit on a two-legged stool than follow directions. Ask her for brand advice, but please don’t ask her to program your VCR clock.

Mindy Cultra

VICE PRESIDENT, HEAD OF CREATIVE ANALYTICS

Mindy Cultra

VICE PRESIDENT, HEAD OF CREATIVE ANALYTICS
Mindy loved dancing when she was a young girl. But realized even more than dancing, she loved counting the sequins on her costume. And we think this is how creative analytics were invented.

Lauren Selman

Director

Lauren Selman

Director
In over a decade we’ve never hired another Lauren. It seems virtually impossible since it was the most popular name of the 80’s. We’re glad we waited for our Lauren.

Liz Williams

Director

Liz Williams

Director

Liz lives by the motto that big hair in Texas isn’t a choice. We think it’s one hell of an insight. Giddy-up Liz.

Ioli Nissim

Associate

Ioli Nissim

Associate

Ioli is greek. She loves adult contemporary rock. What… did you think we’d make a joke about mayonnaise?

Brian Flannery

Senior Manager

Brian Flannery

Senior Manager

Brian is the 19th person with a beard to join The Sound. Unlike the 18 others, who simply adopted facial hair pour la mode, Brian was recently released from a secure unit where he was not allowed access to razors. He specializes in deprivation techniques and can out stare any respondent.

Alexis Stephens

Lead Project Manager

Alexis Stephens

Lead Project Manager

Being both arty and organized, Alexis loves to manage Chicago projects with a crafty flourish. Don’t be surprised to receive an artisanal focus group schedule and hand made screener with a bird on it.

Michael Alexander

Editor

Michael Alexander

Editor

Do you know how many people The Sound hired in 2015? Nearly 20 people. That’s 20 new ‘engaging and informative’ bios that have to be written. Sometimes I had to write 2 or 3 a month and, frankly, it’s exhausting. So I complained and asked them to slow down with the hiring and do you know how many f*cks they gave that I’m having to write more bios than ever before? No f*cks. Anyway, this is Michael and apparently he makes films.

Raya Massengill

Editor

Raya Massengill

Editor

Raya has requested her bio be turned into an infographic by one of our 5 designers who spend all day making our reports all beautiful and visual. Given they’re quite busy she’s going to have to wait a while.

Jen Markert

Office Manager

Jen Markert

Office Manager

Jen runs our Chicago office and everyone really likes her, which is no surprise given that the meaning of Jen is literally ‘the cardinal Confucian virtue of benevolence to one’s fellowmen’. Who knew?

Jerusha Bennett

Senior Director

Jerusha Bennett

Senior Director

What can we say about Jerusha…

In Hebrew the meaning of the name Jerusha means: Married.

In Biblical the meaning of the name Jerusha means: Banished, possession, inheritance.

Take from that what you will!

Shonda Nelson

Head of Human Resources

Shonda Nelson

Head of Human Resources

So how is it that our HR head honcho is horrible with names..Yet, she can recall every detail of the conversation she had with you at dinner five years ago! Yeah, she really is a people person and she’s all ours.

John Broderick

Vice President, New York

John Broderick

Vice President, New York

John Broderick is affectionately known as the ‘housewives favorite’ and charms both clients and respondents alike with his brilliant mind, easy manner and silky soft hands. He can make anyone do anything.

Harjot Bassra

Vice President and Head of PM

Harjot Bassra

Vice President and Head of PM

Harjot has more than 10 years’ experience of organizing stuff. She can read minds, see through walls, eats light, and sh*ts magic. She was invented in a lab in 1947.

Rebecca Roth

Associate Director

Rebecca Roth

Associate Director

Rebecca is a craft master. And her crafts are many and equally mastered. She’s a potterist, a sewerist, a ceramicist and an IKEAist. She’s also a brilliant researcher with a background in anthropology and digital ethnography but she doesn’t let that small detail outshine her ability to assemble a FÄRLÖV with her eyes closed.

McKenzie Largay

Manager

McKenzie Largay

Manager

If you ask young people how they’re feeling right now do you know what the most common answer is? It’s ‘I am bored’. Given the Sound’s mantra is that everything we do must be Smart as F*ck and Never Boring, McKenzie should not be feeling bored at The Sound. To check, ask McKenzie how she’s feeling right now by clicking here.

Hayley Nickerson

Senior Project Manager

Hayley Nickerson

Senior Project Manager

Difficult to write a bio for someone who’s surname is kind of like knickers without referencing underwear. But that would make The Sound seem immature, silly and smutty. And that would be wrong.

Simon Dannatt

GLOBAL CEO

Simon Dannatt

GLOBAL CEO

With over 200 years experience, Simon joined The Sound from Cello where he was President of Cello USA and CEO of the Value Engineers US. With his English accent and silver fox hair he’s known affectionately around the office as ‘the old English man with grey hair’. Claims to have a limp from running marathons but we think it’s a war wound.

Kelli Johnson

Chief Growth Officer

Kelli Johnson

Chief Growth Officer

Kelli has spent her career working in both qualitative research (where she did some awesome groups exploring cat ownership) and the less fabulous world of advertising (where she won some boring awards and went to supposedly fancy places). Having spent time on both sides of the research mirror she is equally concerned about how both her face and the back of her head look.

Greg Raposa

Lead Editor

Greg Raposa

Lead Editor

Greg lives his life according to the latest from Big Data. He knows exactly what he’s doing, what he’s bought, where he’s been, and even where he’s probably going to go next…but he has absolutely no idea why. His facial expression is a combination of hugely smug and massively confused.

Sandy Chouchani

Senior Director

Sandy Chouchani

Senior Director

Sandy is part of the Vancouver team, but, strangely, is based many many miles away in Buffalo.
Which makes me sit and wonder, like, why?
Why you left me
Oh Sandy.
Oh Sandy, baby, someday
When high school is done
Somehow, someway
Our two worlds will be one

Dave Rees

Vice President and Head of Film

Dave Rees

Vice President and Head of Film

Dave is an award winning editor and ex drummer of the band SNFU. He dropped out of college, has never worn a suit and has lots of tattoos. When you enter ‘Generation X stereotype’ into Google he comes up just before Kurt Cobain.

Brynn Harris

Vice President and Head of Analysis

Brynn Harris

Vice President and Head of Analysis

Brynn is the OG of all OG Sounders. She has been with us from the from day one… and taking credit for company smarts and calling them a Brynn-sight since day two!

She’s lucky she’s so clever or we’d have fired her ages ago.

David Katz

Business Manager

David Katz

Business Manager

David’s real name is David Cats but in 1987 he changed the spelling to attract chicks. He has not looked back since.

Issa Braithwaite

Senior Associate

Issa Braithwaite

Senior Associate

The Sound’s one and only yacht-rocker in residence, Issa is an accomplished mariner and a distinguished matelot. Which is to say … the man knows his way around a sailboat. Starboard, portside, if you can name it, he’s got a nautical knack for it. But it’s not just knots that Issa is deft at untying. You should see him deconstruct a project brief. Aye Aye.

Alex McFadden

Lead Designer

Alex McFadden

Lead Designer

Alex sees the world in colour, form and function like Neo sees the Matrix.

Is he the one? We certainly think so.

Caroline Fletcher

Vice President

Caroline Fletcher

Vice President

Caroline is our lady on the ground in Toronto. With over 12 years experience of research and planning gained as a client she still spends all of her days in meetings regardless of whether we actually have any meetings going on.

Sophie Welsman

Senior Manager

Sophie Welsman

Senior Manager

When people join the Sound one of the first things they get excited about is their bio on this website. Well Sophie was no exception. Sophie was so excited about her bio that she kept asking and asking and asking for it to be written. Well creativity, like insights or strategy, doesn’t just arrive by magic. You need to be informed, inspired and in the mood… or the outputs might be a bit boring. We don’t do boring at The Sound. Sophie knows that now.

Vlad Goutman

Senior Accounting Manager

Vlad Goutman

Senior Accounting Manager

Vlad imputes financial information. This means we get to call him Vlad the Imputer.

Sonja Sockat

Senior Associate

Sonja Sockat

Senior Associate

With the recent advent of fake news and alternative facts, i just realized that these bios are really ahead of the game; I’ve been writing fake bios for over 10 years. Anyway this is Sonja and she recently changed the spelling of her name from Sonya to appear more interesting.

Simon Dannatt

CEO

Simon is an experienced CEO & Corporate Strategist. He started his career with L.E.K. Consulting, became Manager & Partner with Capgemini Consulting, & then CEO with KAE, a strategic branding and marketing consulting firm based in London.

Kelli Johnson

Chief Growth Officer

Kelli Johnson

Chief Growth Officer

Kelli has spent her career moving people, brands and ideas towards new possibilities. At The Sound she has helped grow the US business, leaning on her strategy and innovation expertise. She’s now focused on helping The Sound make an even bigger impact on the world of consulting.

John Broderick

Vice President

John Broderick

Vice President

John is a veteran global researcher who is a founding member of The Sound and the New York team. John is a skilled facilitator and prides himself on delivering creative and inspiring workshops to land key insights that move brands forward.

Caroline Fletcher

Vice President

Caroline Fletcher

Vice President

Caroline is a dynamic researcher and strategist with experience gained on both client and agency sides of the fence. She has held research roles at MTV, MuchMusic, and Rogers Communications before joining The Sound in 2011.

Harjot Bassra

Vice President and Head of PM

Harjot Bassra

Vice President and Head of PM

Harjot has well over a decade of experience in communications, publishing, and business management. She started her career as the publisher and editor of iStyle Magazine, a national print publication aimed at the South Asian diaspora in North America.

Dave Rees

Vice President and Head of Film

Dave Rees

Vice President and Head of Film

An editor with over 2 decades worth of experience in the film industry. He has over 60 hours of network television under his belt including Showtime’s ‘The L Word,’ USA Network’s ‘The Dead Zone,’ and ‘Andromeda.’

Brynn Harris

Vice President and Head of Analysis

Brynn Harris

Vice President and Head of Analysis

As a founding member of the Sound, Brynn has played an integral role in shaping what The Sound is today. She works closely with all our teams, uncovering powerful narratives that move people and brands. She is the mastermind of our Sound Track process and ensures that our work is always exceptional.

Mindy Cultra

Vice President and Head of CA

Mindy Cultra

Vice President and Head of CA

Mindy has spent her career breaking conventions of what quantitative research can deliver – developing innovative approaches that uncover unique human insights, fuel ideas and inspire creative strategies. Her work has impacted brands such as Coca-Cola, Gap Inc., General Motors, P&G, Pfizer, Samsung and Visa.

Shonda Nelson

Head of Human Resources

Shonda Nelson

Head of Human Resources

A true HR pro; Shonda believes that if we focus on doing the right thing, the other stuff will fall into place. She enjoys being a strategic partner; supporting both business and individual success, bringing extensive people experience from IBM, CNA Insurance, common-ground marketing, Burson Marsteller, and more.

Jerusha Bennett

Senior Director, Brand Strategy & Innovation

Jerusha Bennett

Senior Director, Brand Strategy & Innovation

Jerusha is a brand strategist with an entrepreneurial mindset and a passion for delivering innovative brand solutions that emotionally connect with people, stimulate brand growth, and drive profitability. At The Sound, she is focused on developing more nimble and agile approaches across the company’s three pillars of Innovation, Exploration, and Strategy.

Sandy Chouchani

Senior Director

Sandy Chouchani

Senior Director
Sandy is a qualitative researcher with 25 years of experience helping brands connect with the people they seek to engage.  Her expertise is in idea development (positioning, creative and packaging) and ensuring ideas have their intended impact.