WE'RE AWESOME BECAUSE OUR PEOPLE ARE AWESOME

DANIELLE WORRELL

Contemporary offices have things like free food, exercise spaces, sleeping pods and lectures by the worlds greatest thinkers. At The Sound we try and emulate this but with almost no budget allocated for doing so. Danielle is who we blame for our London office not being as nice as Google’s.

HELEN TANG

Youthful Helen joined The Sound having previously enjoyed 3 years of conducting research for youth focused brands. So youthful is Helen, that aging gentlemen pay good money to bathe in her blood in a misguided quest for eternal youth. She is quite pale as a result.

LAURA DAVIS

Laura has the 6th sense; she sees respondents even when there are only people in the room. When she looks you firmly in the eye you’re literally seconds from being in a focus group.

STUART KNAPMAN

Like a contradictory respondent in a focus group who loves something one minute and then claims to hate it the next, Stuart’s beard is a completely different color to his hair. As an experienced researcher Stuart has no issues navigating and interpreting hirsute dissonance.

HANNAH NUTLEY

Hannah is fucking great at insight. Nothing more to be said really.

IOLI NISSIM

Iioli is greek. She loves adult contemporary rock. What… did you think we’d make a joke about mayonnaise?

AILI SEGHETTI

Did you know that in one state in India, police officers are given a pay increase for a having a moustache? And in Bengal cows have to have a photo ID card? And that sex toys are illegal in India? Aili knows all this, and more.

PRIYANKA BHANSALI

If you want to understand love, then speak to someone who’s been recently dumped. If you want to understand the pains of contemporary life, talk to someone who lives off the grid. If you want to understand the importance of having a work bio that reflects your qualifications, experience and interests, talk to Priyanka.

SUSHMA PANCHAWATI

Sushma’s wild hair is an analogy for her brain. We called her Untamed Panchawati. She didn’t know that until just now.

SHARDOOLI MANN

Shardooli spent her childhood as a nomad roaming the globe soaking up what happiness means across 3 continents, now as an adult, Shardooli spends her days roaming the globe learning about toothpaste usage habits, auto purchase journeys and teenage media consumption habits. At least now she gets to keep all the airline miles she earns with every new passport stamp.

GREG RAPOSA

Greg lives his life according to the latest from Big Data. He knows exactly what he’s doing, what he’s bought, where he’s been, and even where he’s probably going to go next…but he has absolutely no idea why. His facial expression is a combination of hugely smug and massively confused.

HARJOT BASSRA

Harjot has more than 10 years’ experience of organizing stuff. She can read minds, see through walls, eats light, and sh*ts magic. She was invented in a lab in 1947.

HAYLEY NICKERSON

Difficult to write a bio for someone who’s surname is kind of like knickers without referencing underwear. But that would make The Sound seem immature, silly and smutty. And that would be wrong.

JOHN BRODERICK

John Broderick is affectionately known as the ‘housewives favorite’ and charms both clients and respondents alike with his brilliant mind, easy manner and silky soft hands. He can make anyone do anything.

MCKENZIE LARGAY

If you ask young people how they’re feeling right now do you know what the most common answer is? It’s ‘I am bored’. Given the Sound’s mantra is that everything we do must be Smart as F*ck and Never Boring, McKenzie should not be feeling bored at The Sound. To check, ask McKenzie how she’s feeling right now by clicking here.

GRACE GAN

Grace is shit at reading instruction manuals. She’d rather sit on a two-legged stool than follow directions. Ask her for brand advice, but please don’t ask her to program your VCR clock.

WALTER FILMORE IV

MAGGIE HOWLEY

When you meet Mags you will quickly learn she is strong. Strong willed. Strong thinker… But not strong enough to beat The Arnold in the arm wrestling competition she challenged him to at Gold’s Gym. We’re impressed she even asked.

DEVIKA JOHAR

Devika’s first glimpse into the world of research was as a respondent. When at 7 years old she spilled her guts about Barbie for an afternoon… and was never quite the same.

CAROLINE FLETCHER

Caroline is our lady on the ground in Toronto. With over 12 years experience of research and planning gained as a client she still spends all of her days in meetings regardless of whether we actually have any meetings going on.

SOPHIE WELSMAN

When people join the Sound one of the first things they get excited about is their bio on this website. Well Sophie was no exception. Sophie was so excited about her bio that she kept asking and asking and asking for it to be written. Well creativity, like insights or strategy, doesn’t just arrive by magic. You need to be informed, inspired and in the mood… or the outputs might be a bit boring. We don’t do boring at The Sound. Sophie knows that now.

SIMON DANNATT

With over 200 years experience, Simon joined The Sound from Cello where he was President of Cello USA and CEO of the Value Engineers US. With his English accent and silver fox hair he’s known affectionately around the office as ‘the old English man with grey hair’. Claims to have a limp from running marathons but we think it’s a war wound.

LINDSEY BOYLE

Lindsey is very serious and very organized and requested that this bio be written sensibly and in the style of a meeting agenda:

1. Welcome to Lindsey
2. What do we know about Lindsey?
4. Where did 3 go?
3. Oh there it is

BRYNN HARRIS

Brynn is the OG of all OG Sounders. She has been with us from the from day one… and taking credit for company smarts and calling them a Brynn-sight since day two!

She’s lucky she’s so clever or we’d have fired her ages ago.

DAVE REES

Dave is an award winning editor and ex drummer of the band SNFU. He dropped out of college, has never worn a suit and has lots of tattoos. When you enter ‘Generation X stereotype’ into Google he comes up just before Kurt Cobain.

DAVID KATZ

David’s real name is David Cats but in 1987 he changed the spelling to attract chicks. He has not looked back since.

VLAD GOUTMAN

Vlad imputes financial information. This means we get to call him Vlad the Imputer.

MATTHEW PEMBERTON

Matthew joined our fast growing Vancouver film team and to make room for him in the office we’ve finally had to get rid of the ping pong table. We hate him.

…We brought it back. We like him.

MARISSA CARBONNEAU

Professionally trained as an interior designer, Marissa has absolutely no interest in research, branding or planning. Most days she sits around looking confused before popping out to get some plants, candles and white chiffon drapes. Our office looks like J Lo’s dressing room.

ALEX MCFADDEN

Alex sees the world in colour, form and function like Neo sees the Matrix.

Is he the one? We certainly think so.

PABLO CARVALHO

We noticed Pablo color coordinates his lunch to his shoes. A recent study determined people with neuroses may be more inclined to be creative geniuses. Hmmm…

SHIREEN DIAS

Shireen is responsible for herding creative cats and babysitting our CEO. She drinks from a mug that declares ‘you have the same hours in a day as Beyonce.’ Shireen is a serious boss.

SANDY CHOUCHANI

Sandy is part of the Vancouver team, but, strangely, is based many many miles away in Buffalo.
Which makes me sit and wonder, like, why?
Why you left me
Oh Sandy.
Oh Sandy, baby, someday
When high school is done
Somehow, someway
Our two worlds will be one

ISSA BRAITHWAITE

The Sound’s one and only yacht-rocker in residence, Issa is an accomplished mariner and a distinguished matelot. Which is to say … the man knows his way around a sailboat. Starboard, portside, if you can name it, he’s got a nautical knack for it. But it’s not just knots that Issa is deft at untying. You should see him deconstruct a project brief. Aye Aye.

JIMVARGHESE MUKUZHICAL

Jim joined The Sound because he also believes that there is nothing more brilliant than a simple yet beautiful answer that is easily understood. To that end, this is Jim.