When you meet Mags you will quickly learn she is strong. Strong willed. Strong thinker… But not strong enough to beat The Arnold in the arm wrestling competition she challenged him to at Gold’s Gym. We’re impressed she even asked.
https://www.linkedin.com/in/devikajohar/Devika’s first glimpse into the world of research was as a respondent. When at 7 years old she spilled her guts about Barbie for an afternoon… and was never quite the same.
Senior Project Manager
Jenny also project manages feeding times in the office. Since she’s started every person on the team has gained 7 pounds. We never knew how much we enjoy bagels, flavored coffee creamer and cheesy bread. Thank you Jenny.
Nehaa has planned her professional trajectory in great detail. Plotting each move with precision. Adding an average of 2.5 blazers to her wardrobe each year. Joining The Sound means she needs to re-evaluate her wardrobe, but she should still feel great about being a professional.
Senior Project Manager
Laura has the 6th sense; she sees respondents even when there are only people in the room. When she looks you firmly in the eye you’re literally seconds from being in a focus group.
Shardooli spent her childhood as a nomad roaming the globe soaking up what happiness means across 3 continents, now as an adult, Shardooli spends her days roaming the globe learning about toothpaste usage habits, auto purchase journeys and teenage media consumption habits. At least now she gets to keep all the airline miles she earns with every new passport stamp.
Contemporary offices have things like free food, exercise spaces, sleeping pods and lectures by the world’s greatest thinkers. At The Sound we try and emulate this but with almost no budget allocated for doing so. Danielle is who we blame for our London office not being as nice as Google’s.
Did you know that in one state in India, police officers are given a pay increase for a having a moustache? And in Bengal cows have to have a photo ID card? And that sex toys are illegal in India? Aili knows all this, and more.
If you want to understand love, then speak to someone who’s been recently dumped. If you want to understand the pains of contemporary life, talk to someone who lives off the grid. If you want to understand the importance of having a work bio that reflects your qualifications, experience and interests, talk to Priyanka.
We noticed Pablo color coordinates his lunch to his shoes. A recent study determined people with neuroses may be more inclined to be creative geniuses. Hmmm…
Shireen is responsible for herding creative cats and babysitting our CEO. She drinks from a mug that declares ‘you have the same hours in a day as Beyonce.’ Shireen is a serious boss.
Isabelle är från Sverige, så vi skrev bio på svenska. Hon hatar köttbullar och Abba.
Sushma’s wild hair is an analogy for her brain. We called her Untamed Panchawati. She didn’t know that until just now.
Grace is shit at reading instruction manuals. She’d rather sit on a two-legged stool than follow directions. Ask her for brand advice, but please don’t ask her to program your VCR clock.
VICE PRESIDENT, HEAD OF CREATIVE ANALYTICS
Liz lives by the motto that big hair in Texas isn’t a choice. We think it’s one hell of an insight. Giddy-up Liz.
Ioli is greek. She loves adult contemporary rock. What… did you think we’d make a joke about mayonnaise?
Brian is the 19th person with a beard to join The Sound. Unlike the 18 others, who simply adopted facial hair pour la mode, Brian was recently released from a secure unit where he was not allowed access to razors. He specializes in deprivation techniques and can out stare any respondent.
Lead Project Manager
Being both arty and organized, Alexis loves to manage Chicago projects with a crafty flourish. Don’t be surprised to receive an artisanal focus group schedule and hand made screener with a bird on it.
Do you know how many people The Sound hired in 2015? Nearly 20 people. That’s 20 new ‘engaging and informative’ bios that have to be written. Sometimes I had to write 2 or 3 a month and, frankly, it’s exhausting. So I complained and asked them to slow down with the hiring and do you know how many f*cks they gave that I’m having to write more bios than ever before? No f*cks. Anyway, this is Michael and apparently he makes films.
Raya has requested her bio be turned into an infographic by one of our 5 designers who spend all day making our reports all beautiful and visual. Given they’re quite busy she’s going to have to wait a while.
Jen runs our Chicago office and everyone really likes her, which is no surprise given that the meaning of Jen is literally ‘the cardinal Confucian virtue of benevolence to one’s fellowmen’. Who knew?
What can we say about Jerusha…
In Hebrew the meaning of the name Jerusha means: Married.
In Biblical the meaning of the name Jerusha means: Banished, possession, inheritance.
Take from that what you will!
Head of Human Resources
So how is it that our HR head honcho is horrible with names..Yet, she can recall every detail of the conversation she had with you at dinner five years ago! Yeah, she really is a people person and she’s all ours.
Vice President, New York
John Broderick is affectionately known as the ‘housewives favorite’ and charms both clients and respondents alike with his brilliant mind, easy manner and silky soft hands. He can make anyone do anything.
Vice President and Head of PM
Harjot has more than 10 years’ experience of organizing stuff. She can read minds, see through walls, eats light, and sh*ts magic. She was invented in a lab in 1947.
Rebecca is a craft master. And her crafts are many and equally mastered. She’s a potterist, a sewerist, a ceramicist and an IKEAist. She’s also a brilliant researcher with a background in anthropology and digital ethnography but she doesn’t let that small detail outshine her ability to assemble a FÄRLÖV with her eyes closed.
If you ask young people how they’re feeling right now do you know what the most common answer is? It’s ‘I am bored’. Given the Sound’s mantra is that everything we do must be Smart as F*ck and Never Boring, McKenzie should not be feeling bored at The Sound. To check, ask McKenzie how she’s feeling right now by clicking here.
Senior Project Manager
Difficult to write a bio for someone who’s surname is kind of like knickers without referencing underwear. But that would make The Sound seem immature, silly and smutty. And that would be wrong.
With over 200 years experience, Simon joined The Sound from Cello where he was President of Cello USA and CEO of the Value Engineers US. With his English accent and silver fox hair he’s known affectionately around the office as ‘the old English man with grey hair’. Claims to have a limp from running marathons but we think it’s a war wound.
Chief Growth Officer
Kelli has spent her career working in both qualitative research (where she did some awesome groups exploring cat ownership) and the less fabulous world of advertising (where she won some boring awards and went to supposedly fancy places). Having spent time on both sides of the research mirror she is equally concerned about how both her face and the back of her head look.
Greg lives his life according to the latest from Big Data. He knows exactly what he’s doing, what he’s bought, where he’s been, and even where he’s probably going to go next…but he has absolutely no idea why. His facial expression is a combination of hugely smug and massively confused.
Sandy is part of the Vancouver team, but, strangely, is based many many miles away in Buffalo.
Which makes me sit and wonder, like, why?
Why you left me
Oh Sandy, baby, someday
When high school is done
Our two worlds will be one
Vice President and Head of Film
Dave is an award winning editor and ex drummer of the band SNFU. He dropped out of college, has never worn a suit and has lots of tattoos. When you enter ‘Generation X stereotype’ into Google he comes up just before Kurt Cobain.
Vice President and Head of Analysis
Brynn is the OG of all OG Sounders. She has been with us from the from day one… and taking credit for company smarts and calling them a Brynn-sight since day two!
She’s lucky she’s so clever or we’d have fired her ages ago.
David’s real name is David Cats but in 1987 he changed the spelling to attract chicks. He has not looked back since.
The Sound’s one and only yacht-rocker in residence, Issa is an accomplished mariner and a distinguished matelot. Which is to say … the man knows his way around a sailboat. Starboard, portside, if you can name it, he’s got a nautical knack for it. But it’s not just knots that Issa is deft at untying. You should see him deconstruct a project brief. Aye Aye.
Alex sees the world in colour, form and function like Neo sees the Matrix.
Is he the one? We certainly think so.
Caroline is our lady on the ground in Toronto. With over 12 years experience of research and planning gained as a client she still spends all of her days in meetings regardless of whether we actually have any meetings going on.
When people join the Sound one of the first things they get excited about is their bio on this website. Well Sophie was no exception. Sophie was so excited about her bio that she kept asking and asking and asking for it to be written. Well creativity, like insights or strategy, doesn’t just arrive by magic. You need to be informed, inspired and in the mood… or the outputs might be a bit boring. We don’t do boring at The Sound. Sophie knows that now.
Senior Accounting Manager
Vlad imputes financial information. This means we get to call him Vlad the Imputer.
With the recent advent of fake news and alternative facts, i just realized that these bios are really ahead of the game; I’ve been writing fake bios for over 10 years. Anyway this is Sonja and she recently changed the spelling of her name from Sonya to appear more interesting.