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Product Innovation

Future Proofing

Brands that look for the quiet space where they can connect with people in ways no-one else has thought of are the brands that win.

They challenge assumptions, defy convention and reject mediocrity. They solve not just for the now and the what next, but the what could be.

We help brands hunt, create, craft, test and land ideas that accelerate adoption and drive momentum.

At A Glance

  • Brand Innovation
  • Product Innovation
  • Pipeline Strategy
  • White Space Mapping
  • Renovation & Reimagination
  • Ideation Sprints & Concept Creation
  • Consumer Co-Creation
  • Idea Optimisation

Types of Questions We Answer

  1. How can we predict the future to know where to invest time
    and resources in research and development?
  2. How can we explore new territories for our brand to innovate
    within?
  3. How can we discover, size, and prioritise growth
    opportunities to ensure our big bet is the right bet?
  4. How can we reframe customer needs in a new way to create
    a new category where we are the leader?
Case Studies

Keep Reading

Innovating For The Future

A luxury apparel brand wanted to ensure they faced the next decade head-on. What should they anticipate and plan for to not only survive, but to thrive?

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Building a Nimble Innovation Pipeline

Having such a nimble, iterative approach to innovation leads to ideas that can quickly proceed to creative and product development briefing

Read More

Breakthrough Innovation

With that, one of the pioneer brands in the kombucha space needed help seeing into the future. To grow the category, and define what the gut health space has the potential to become, it needed to first reimagine its portfolio strategy—from product centric, to needs driven—and then craft its pipeline for success.

Read More

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The Sound believes in sharing knowledge. If you’d like to stay up to date with our reports on people, culture and brands and be able to watch our documentaries (and even be invited to an event or two) then simply subscribe below. 

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Stay Up To Date

The Sound believes in sharing knowledge. If you’d like to stay up to date with our reports on people, culture and brands and be able to watch our documentaries (and even be invited to an event or two) then simply subscribe below.

Subscribe
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