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Product Innovation

image of orange pencil line

Future Proofing

Brands that look for the quiet space where they can connect with people in ways no-one else has thought of are the brands that win.

They challenge assumptions, defy convention and reject mediocrity. They solve not just for the now and the what next, but the what could be.

We help brands hunt, create, craft, test and land ideas that accelerate adoption and drive momentum.

At A Glance

  • Brand Innovation
  • Product Innovation
  • Pipeline Strategy
  • White Space Mapping
  • Renovation & Reimagination
  • Ideation Sprints & Concept Creation
  • Concept Testing
  • Consumer Co-Creation
  • Idea Optimisation

Types of Questions We Answer

  1. How can we predict the future to know where to invest time
    and resources in research and development?
  2. How can we explore new territories for our brand to innovate
    within?
  3. How can we discover, size, and prioritise growth
    opportunities to ensure our big bet is the right bet?
  4. How can we reframe customer needs in a new way to create
    a new category where we are the leader?
Case Studies

Keep Reading

Optimizing a Health Insurance Partnership

Exploring what SMB Group Admins want and need in their health insurance, and how our client can bring that to the table, to inform positioning territories for a new partnership that clearly articulate the brand’s role and value in a way that will drive growth.

Identifying Ownable Spaces Within Entertainment

Helping a social media company revisit its creative strategy to fuel the development of an impactful campaign that would drive relevance amongst teens. 

Inspiring the Future of Mexican Retail

Unlocking white space opportunities and creating an actionable future-oriented retail portfolio strategy that drives growth over the next 10+ years.

View All

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The Sound believes in sharing knowledge. If you’d like to stay up to date with our reports on people, culture and brands and be able to watch our documentaries (and even be invited to an event or two) then simply subscribe below. 

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Stay Up To Date

The Sound believes in sharing knowledge. If you’d like to stay up to date with our reports on people, culture and brands and be able to watch our documentaries (and even be invited to an event or two) then simply subscribe below.

Subscribe
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Chicago

The Sound Research USA Inc.
730 N Franklin St, Suite 603
Chicago, IL 60654
United States

Tel: +1 312 265 1775
London

The Sound Research UK Ltd.
4th Floor, Silverstream House
45 Fitzroy Street, Fitzrovia
London W1T 6EB
United Kingdom

Tel: +44 20 4600 0636
Vancouver

The Sound Research Inc.
312 Main Street, #268
Vancouver, BC V6A 2T2
Canada

Tel: +1 604 732 1090