To identify key cultural shifts that could inspire long-term innovation, we looked for inspiration at the nexus of people, culture and category macro trends. As such, we conducted secondary research, looking at the visual codes and cues in the category … and talked to experts in this space (e.g. star bartenders, master distillers and writers in the beverage industry). From there, we develop what we call “dig sites” – macro platforms that are the springboard for a lively day-long Ideation Sprint. Together with the client team, we then built out ideas and identified which ones had the most energy — which The Sound then optimizes and scrappily pressure tested.
Having such a nimble, iterative approach to innovation leads to ideas that can quickly proceed to creative and product development briefing. Additionally, including a multi-functional team in our Ideation Sprints ensures that the ideas have buy-in … and are based in reality. Along with a slew of inspiring concepts, a new strategic process emerged — one that sets a foundation for the future of innovation at the company that all employees can rally around.
Positioning Tech and Food
A food delivery service app wanted to understand what their new offering should stand for and why consumers should believe in it. It was critical not only for the team to understand what makes this new offering different from our client’s main business, but also what value it brings to consumers.Read More
Embracing the Unexpected
A sausage company with flavor was born out of a desire to do things differently — using creativity and imagination to come up with unexpected combinations.Read More
Humanizing Big Data
Humanising and bringing big data to life in a vast country such as India is often a long and expensive process — but not as challenging as predicting the direction of this fast-growing economy.Read More