Building A Nimble Innovation Pipeline
To identify key cultural shifts that could inspire long-term innovation, we looked for inspiration at the nexus of people, culture and category macro trends. As such, we conducted secondary research, looking at the visual codes and cues in the category … and talked to experts in this space (e.g. star bartenders, master distillers and writers in the beverage industry). From there, we develop what we call “dig sites” – macro platforms that are the springboard for a lively day-long Ideation Sprint. Together with the client team, we then built out ideas and identified which ones had the most energy — which The Sound then optimizes and scrappily pressure tested.
Having such a nimble, iterative approach to innovation leads to ideas that can quickly proceed to creative and product development briefing. Additionally, including a multi-functional team in our Ideation Sprints ensures that the ideas have buy-in … and are based in reality. Along with a slew of inspiring concepts, a new strategic process emerged — one that sets a foundation for the future of innovation at the company that all employees can rally around.
Understanding the Shopper Journey
Illuminating the shopper journey across key social platforms and verticals to establish benchmarks for today and provide guidance for product and feature development for tomorrow.Read More
Understanding the Target Audience
A leading sports drink brand wanted to build empathy and brand loyalty by learning how to articulate the differences between its target segments. It wanted to debunk any myths or stereotypes associated with those segments, and then teach their team how to get into those different mindsets.Read More
Creating Breakthrough Innovation for Healthy Foods
With that, one of the pioneer brands in the kombucha space needed help seeing into the future. To grow the category, and define what the gut health space has the potential to become, it needed to first reimagine its portfolio strategy—from product centric, to needs driven—and then craft its pipeline for success.Read More