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Brand Strategy

Creating Differentiation

Brands that grow exponentially ground themselves in the true messy reality of people’s lives. Understanding where they can play a role to add meaning and value, and how to truly differentiate from the competition.

It’s why they see what others don’t and can react, adapt, innovate and elevate.

We help brands create a competitive advantage.

At A Glance

  • Purpose, Positioning, Values
  • Value Proposition Development
  • Portfolio Strategy
  • Brand Architecture
  • Brand Expression & Identity Development
  • Brand Renovation
  • Brand Extension
  • Naming Strategy

Types of Questions We Answer

  1. Where can our brand add the most value and meaning in
    people’s lives, and how can we convey this?
  2. How do we ensure our brand can navigate short and long
    term change without losing its essence and meaning?
  3. How far can I stretch my brand without losing credibility,
    relevancy or resonance?
  4. How can we optimise our brand portfolio to drive acquisition,
    share and long term retention?
Case Studies

Keep Reading

Humanizing Big Data

Humanising and bringing big data to life in a vast country such as India is often a long and expensive process — but not as challenging as predicting the direction of this fast-growing economy.

Read More

Creating Breakthrough Innovation for Healthy Foods

With that, one of the pioneer brands in the kombucha space needed help seeing into the future. To grow the category, and define what the gut health space has the potential to become, it needed to first reimagine its portfolio strategy—from product centric, to needs driven—and then craft its pipeline for success.

Read More

Refreshing A Brand

After a decade of chasing every beverage trend that came around, a stalwart elixir brand of the 90s found itself on tough times — completely unsure of what it stood for (with the lagging sales to match) and without any sort of clear path forward for the future.

Read More

Stay Up To Date

The Sound believes in sharing knowledge. If you’d like to stay up to date with our reports on people, culture and brands and be able to watch our documentaries (and even be invited to an event or two) then simply subscribe below. 

Subscribe

Stay Up To Date

The Sound believes in sharing knowledge. If you’d like to stay up to date with our reports on people, culture and brands and be able to watch our documentaries (and even be invited to an event or two) then simply subscribe below.

Subscribe
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