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Brand Strategy

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Creating Differentiation

Brands that grow exponentially ground themselves in the true messy reality of people’s lives. Understanding where they can play a role to add meaning and value, and how to truly differentiate from the competition.

It’s why they see what others don’t and can react, adapt, innovate and elevate.

We help brands create a competitive advantage.

At A Glance

  • Purpose, Positioning, Values
  • Value Proposition Development
  • Portfolio Strategy
  • Brand Architecture
  • Brand Expression & Identity Development
  • Brand Renovation
  • Brand Extension
  • Naming Strategy
  • Implicit Association Test (IAT)

Types of Questions We Answer

  1. Where can our brand add the most value and meaning in
    people’s lives, and how can we convey this?
  2. How do we ensure our brand can navigate short and long
    term change without losing its essence and meaning?
  3. How far can I stretch my brand without losing credibility,
    relevancy or resonance?
  4. How can we optimise our brand portfolio to drive acquisition,
    share and long term retention?
Case Studies

Keep Reading

Breaking New Ground in Women’s Health

Ideating and refining a range of menopause and perimenopause product innovation concepts for a leading food brand unfamiliar with that space.

Refreshing a Leading Drinks Brand

Once upon a time, a leading Mexican drink brand was the ‘main character’ on the shelves of Mexican homes and bars, but lately, it had lost its way and become a ‘side show’ to Tequila and Mezcal.

Exploring Opportunities for US Expansion for Champagne

Helping a smartphone brand stand out during their upcoming creative campaigns... and uncovering a new positioning opportunity along the way.

View All

Stay Up To Date

The Sound believes in sharing knowledge. If you’d like to stay up to date with our reports on people, culture and brands and be able to watch our documentaries (and even be invited to an event or two) then simply subscribe below. 

Subscribe

Stay Up To Date

The Sound believes in sharing knowledge. If you’d like to stay up to date with our reports on people, culture and brands and be able to watch our documentaries (and even be invited to an event or two) then simply subscribe below.

Subscribe
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Chicago

The Sound Research USA Inc.
730 N Franklin St, Suite 603
Chicago, IL 60654
United States

Tel: +1 312 265 1775
London

The Sound Research UK Ltd.
4th Floor, Silverstream House
45 Fitzroy Street, Fitzrovia
London W1T 6EB
United Kingdom

Tel: +44 20 4600 0636
Vancouver

The Sound Research Inc.
312 Main Street, #268
Vancouver, BC V6A 2T2
Canada

Tel: +1 604 732 1090