Brand Strategy
At A Glance
- Purpose, Positioning, Values
- Value Proposition Development
- Portfolio Strategy
- Brand Architecture
- Brand Expression & Identity Development
- Brand Renovation
- Brand Extension
- Naming Strategy
Types of Questions We Answer
- Where can our brand add the most value and meaning in
people’s lives, and how can we convey this? - How do we ensure our brand can navigate short and long
term change without losing its essence and meaning? - How far can I stretch my brand without losing credibility,
relevancy or resonance? - How can we optimise our brand portfolio to drive acquisition,
share and long term retention?
Case Studies
Keep Reading
Designing Future Living
Quintain, a major property developer in the UK, were given planning permission to develop 5,000 new homes in London, with a focus on the future.
Read MoreUnderstanding the Target Audience
A leading sports drink brand wanted to build empathy and brand loyalty by learning how to articulate the differences between its target segments. It wanted to debunk any myths or stereotypes associated with those segments, and then teach their team how to get into those different mindsets.
Read MoreGoogle: Rethinking Readiness
The future of data-driven marketing is to go beyond transactions to also deliver meaning. In our latest collaboration with Google we helped them define deep consumer needs and understand what people expect of brands today.
Read More