Brand Strategy
At A Glance
- Purpose, Positioning, Values
- Value Proposition Development
- Portfolio Strategy
- Brand Architecture
- Brand Expression & Identity Development
- Brand Renovation
- Brand Extension
- Naming Strategy
Types of Questions We Answer
- Where can our brand add the most value and meaning in
people’s lives, and how can we convey this? - How do we ensure our brand can navigate short and long
term change without losing its essence and meaning? - How far can I stretch my brand without losing credibility,
relevancy or resonance? - How can we optimise our brand portfolio to drive acquisition,
share and long term retention?
Case Studies
Keep Reading
More Than Just Razors: Future Masculinity and Self-Care
After a start-up razor company got acquired by a major corporation, it was time for them to grow up a bit, and to move beyond being just a cheap razor company.
Read MoreHumanizing Big Data
Humanising and bringing big data to life in a vast country such as India is often a long and expensive process — but not as challenging as predicting the direction of this fast-growing economy.
Read MoreRefreshing a Leading Drinks Brand
Once upon a time, a leading Mexican drink brand was the ‘main character’ on the shelves of Mexican homes and bars, but lately, it had lost its way and become a ‘side show’ to Tequila and Mezcal.
Read More