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Brand Strategy

Creating Differentiation

Brands that grow exponentially ground themselves in the true messy reality of people’s lives. Understanding where they can play a role to add meaning and value, and how to truly differentiate from the competition.

It’s why they see what others don’t and can react, adapt, innovate and elevate.

We help brands create a competitive advantage.

At A Glance

  • Purpose, Positioning, Values
  • Value Proposition Development
  • Portfolio Strategy
  • Brand Architecture
  • Brand Expression & Identity Development
  • Brand Renovation
  • Brand Extension
  • Naming Strategy

Types of Questions We Answer

  1. Where can our brand add the most value and meaning in
    people’s lives, and how can we convey this?
  2. How do we ensure our brand can navigate short and long
    term change without losing its essence and meaning?
  3. How far can I stretch my brand without losing credibility,
    relevancy or resonance?
  4. How can we optimise our brand portfolio to drive acquisition,
    share and long term retention?
Case Studies

Keep Reading

Positioning Tech and Food

A food delivery service app wanted to understand what their new offering should stand for and why consumers should believe in it. It was critical not only for the team to understand what makes this new offering different from our client’s main business, but also what value it brings to consumers.

Read More

Building a Winning Proposition

Understanding suffers’ needs, expectations, and pain points to accelerate innovation in tackling airborne allergens. Stepping back and revealing what allergens even mean to people and how they currently combat them, before building a credible and relevant proposition to blast those germs away!

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Aligning With Women’s Needs

After several years in market, a Dating App realized that India had fewer users on their app as compared to other parts of the world. And this was especially true of female users. The brand wanted to get a better sense of how dating is approached in India, learn about the traditions of the country and learn how the app could better fit.

Read More

Stay Up To Date

The Sound believes in sharing knowledge. If you’d like to stay up to date with our reports on people, culture and brands and be able to watch our documentaries (and even be invited to an event or two) then simply subscribe below. 

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Stay Up To Date

The Sound believes in sharing knowledge. If you’d like to stay up to date with our reports on people, culture and brands and be able to watch our documentaries (and even be invited to an event or two) then simply subscribe below.

Subscribe
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