The Sound
  • About Us
  • Work
  • Services
    • Brand Communication
    • Brand Experience
    • Brand Strategy
    • Consumer Exploration
    • Creative Analytics
    • Product Innovation
  • Blog
  • Careers
  • Contact

Brand Strategy

Creating Differentiation

Brands that grow exponentially ground themselves in the true messy reality of people’s lives. Understanding where they can play a role to add meaning and value, and how to truly differentiate from the competition.

It’s why they see what others don’t and can react, adapt, innovate and elevate.

We help brands create a competitive advantage.

At A Glance

  • Purpose, Positioning, Values
  • Value Proposition Development
  • Portfolio Strategy
  • Brand Architecture
  • Brand Expression & Identity Development
  • Brand Renovation
  • Brand Extension
  • Naming Strategy

Types of Questions We Answer

  1. Where can our brand add the most value and meaning in
    people’s lives, and how can we convey this?
  2. How do we ensure our brand can navigate short and long
    term change without losing its essence and meaning?
  3. How far can I stretch my brand without losing credibility,
    relevancy or resonance?
  4. How can we optimise our brand portfolio to drive acquisition,
    share and long term retention?
Case Studies

Keep Reading

More Than Just Razors: Future Masculinity and Self-Care

After a start-up razor company got acquired by a major corporation, it was time for them to grow up a bit, and to move beyond being just a cheap razor company.

Read More

Humanizing Big Data

Humanising and bringing big data to life in a vast country such as India is often a long and expensive process — but not as challenging as predicting the direction of this fast-growing economy.

Read More

Refreshing a Leading Drinks Brand

Once upon a time, a leading Mexican drink brand was the ‘main character’ on the shelves of Mexican homes and bars, but lately, it had lost its way and become a ‘side show’ to Tequila and Mezcal.

Read More

Stay Up To Date

The Sound believes in sharing knowledge. If you’d like to stay up to date with our reports on people, culture and brands and be able to watch our documentaries (and even be invited to an event or two) then simply subscribe below. 

Subscribe

Stay Up To Date

The Sound believes in sharing knowledge. If you’d like to stay up to date with our reports on people, culture and brands and be able to watch our documentaries (and even be invited to an event or two) then simply subscribe below.

Subscribe
The Sound

Copyright 2023 The Sound.
All rights reserved.

  • Terms of Use
  • Privacy Policy
Learn More
  • Work
  • Careers
  • Our Team
  • About Us
  • Contact
Services
  • Brand Communication
  • Brand Experience
  • Brand Strategy
  • Consumer Exploration
  • Creative Analytics
  • Product Innovation
Stay In Touch
Chicago

223 West Erie, Suite 5NW Chicago, IL 60654 United States

Tel: +1 312 265 1775
London

52-54 Rosebery Avenue, London EC1R 4RP, England, UK

Tel: +44 20 3597 2948
Vancouver

312 Main Street St, #268, Vancouver, BC V6A 2T2, Canada

Tel: +1 604 732 1090