To truly push our thinking and look toward the future, we did a combination of ethnographies and co-creations with young people already living in progressive housing situations, as well as a series of expert interviews with urban planners, sociologists, technologists, anthropologists and architects, in order to gain a full understanding of Millennials’ evolving needs and priorities… and the trade-offs they’re willing to make to achieve those.
Following our fieldwork, we ran a brand purpose workshop where senior clients worked together with creative Millennials to identify sweet spots for the brand going forward, based at the nexus of pain points and needs found in the earlier research.
We found that Millennials don’t just want a space designed for them … but that they’re looking for a space that’s multi-dimensional and vibrant, that’s surprising and social, and that lets the world in, instead of shutting it out.
The brand purpose that we wrote for Quintain resulted in a brand new kind of property development – a unique new London neighborhood that benefits its residents and the local community alike. It’s a place that uses local businesses, performances and events as catalysts for social cohesion … and a truly soulful space, rich in diverse languages, foods, culture and community.
Building a Winning Proposition
Understanding suffers’ needs, expectations, and pain points to accelerate innovation in tackling airborne allergens. Stepping back and revealing what allergens even mean to people and how they currently combat them, before building a credible and relevant proposition to blast those germs away!Read More
Humanizing Big Data
Humanising and bringing big data to life in a vast country such as India is often a long and expensive process — but not as challenging as predicting the direction of this fast-growing economy.Read More
The Bare Truth
A huge global manufacturer of cleaning supplies realized they had a blindspot in the company’s robust understanding of home, bathroom, and hard surface cleaning. Specifically, the behind-the-curtain experience of those humans who bathe and clean… at the same time.Read More