Challenge
Helping a window treatment company explore white space dimensions and positioning statements to guide the development of a more refined brand promise.
Most households have windows… and most people appreciate a good window treatment (curtains, shutters, blinds, etc.). In fact, window treatments are an important part of a home’s investment: people want to make sure they’re making the right choice. But what are people looking for when purchasing their treatments? Our client – a window treatment company – wanted to explore the window treatment space (and where they fit) to shed some light on how to position their brand in the upcoming year.
