Services: Consumer Exploration - The Sound, Brand Marketing Agency

Revealing Truths

For you to connect authentically with the people who matter most to you, to build a brand people care about, it requires you to identify, deeply understand and immerse yourself in real human truths.

It demands curiosity infused with empathy.

We help you use human insight as a strategic foundation on which to build every aspect of your brand.

At A Glance

Future Foresight
Trends Forecasting
Generational Research
Semiotics
Segment Discovery & Illumination
Consumer Behaviour / Motivation Mapping
Cultural Insights

Types of Questions We Answer

How can we illuminate people’s needs and tensions to spot opportunities for our brand to better connect?
What are the pain points in people’s lives that our brand can solve for?
How can we understand the cues, codes and signals that inform and inspire how people interact with our category?
How can we understand how belief systems and behavioural routines are formed to help our brand resonate and play a meaningful role?

Stay Up To Date

The Sound believes in sharing knowledge. If you’d like to stay up to date with our reports on people, culture and brands and be able to watch our documentaries (and even be invited to an event or two) then simply subscribe below.

Consumer Exploration

Revealing Truths

At A Glance

Types of Questions We Answer

Keep Reading

Stay Up To Date

Chicago

London

Vancouver

Revealing Truths

At A Glance

Types of Questions We Answer

Case Studies

Keep Reading

Driving Brand Growth

Understanding the Core Target

Gatorade: Connecting Brand and Consumer

Stay Up To Date