Consumer Exploration
Everything from basic qualitative or quantitative research, through market segmentation and more complex analysis like Jobs To Be Done (JTBD) projects. Understanding culture change from the mainstream to the fringes of society. Digging into specific purchase behaviour or brand perceptions. Fast turnaround sprints and dipsticks to long term tracking. Bringing people to life in a way that inspires and creates action.
It’s all Consumer Exploration. It’s why we get out of the bed in the morning.
At A Glance
- Future Foresight
- Trends Forecasting
- Generational Research
- Semiotics
- Segment Discovery & Illumination
- Consumer Behaviour / Motivation Mapping
- Cultural Insights
- Qualitative Research and Quantitative Research
Types of Questions We Answer
- How can we illuminate people’s needs and tensions to spot opportunities for our brand to connect better?
- What are the pain points in people’s lives that our brand can solve for?
- How can we understand the cues, codes, and signals that inform and inspire how people interact with our category?
- How can we understand how belief systems and behavioral routines are formed to help our brand resonate and play a meaningful role?
Case Studies
Keep Reading
Positioning Global and Local POVs
This client asked us to help them explore and carve out value propositions for three new growth markets across Asia. By learning about the region’s local cultural nuances and social media landscape, we could help them cement their place in culture through future product innovations and marketing campaigns.
Read MoreGaining Competitive Advantage
Our clients needed to continue to separate themselves from their competitors in a way that created clear brand distinction and inspired owners to move beyond product focus to a more holistic approach to their pet’s well-being.
Read MoreEnhancing The In-Store Experience
A cult cosmetics brand with an eye on global expansion asked The Sound to help optimize its free-standing store experience to appeal to the needs of a coveted audience––Make-Up Junkies.
Read More