Consumer Exploration
Everything from basic qualitative or quantitative research, through market segmentation and more complex analysis like Jobs To Be Done (JTBD) projects. Understanding culture change from the mainstream to the fringes of society. Digging into specific purchase behaviour or brand perceptions. Fast turnaround sprints and dipsticks to long term tracking. Bringing people to life in a way that inspires and creates action.
It’s all Consumer Exploration. It’s why we get out of the bed in the morning.
At A Glance
- Future Foresight
- Trends Forecasting
- Generational Research
- Semiotics
- Segment Discovery & Illumination
- Consumer Behaviour / Motivation Mapping
- Cultural Insights
- Qualitative Research and Quantitative Research
Types of Questions We Answer
- How can we illuminate people’s needs and tensions to spot opportunities for our brand to connect better?
- What are the pain points in people’s lives that our brand can solve for?
- How can we understand the cues, codes, and signals that inform and inspire how people interact with our category?
- How can we understand how belief systems and behavioral routines are formed to help our brand resonate and play a meaningful role?
Case Studies
Keep Reading
Looking to the Future of Business Travel
Crowne Plaza, one of the largest hotel brands in the world, was on a mission to position themselves as the true challenger brand in the heavily-saturated, often-cookie-cutter world of business travel.
Read MoreA Modern Look at Masculinity
After a start-up razor company got acquired by a major corporation, it was time for them to grow up a bit, and to move beyond being just a cheap razor company.
Read MoreDriving Brand Growth
Our client had visions of making their dry dog food brand more distinctive within the category. They needed our help determining the range of their brand, building its architecture foundation, attracting new customers, and innovating in a way that's relevant to both current and new consumers.
Read More