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Consumer Exploration

Revealing Truths

For you to connect authentically with the people who matter most to you, to build a brand people care about, it requires you to identify, deeply understand and immerse yourself in real human truths.

It demands curiosity infused with empathy.

We help you use human insight as a strategic foundation on which to build every aspect of your brand.

At A Glance

  • Future Foresight
  • Trends Forecasting
  • Generational Research
  • Semiotics
  • Segment Discovery & Illumination
  • Consumer Behaviour / Motivation Mapping
  • Cultural Insights

Types of Questions We Answer

  1. How can we illuminate people’s needs and tensions to spot opportunities for our brand to better connect?
  2. What are the pain points in people’s lives that our brand can solve for?
  3. How can we understand the cues, codes and signals that inform and inspire how people interact with our category?
  4. How can we understand how belief systems and behavioural routines are formed to help our brand resonate and play a meaningful role?
Case Studies

Keep Reading

Driving Brand Growth

Our client had visions of making their dry dog food brand more distinctive within the category. They needed our help determining the range of their brand, building its architecture foundation, attracting new customers, and innovating in a way that's relevant to both current and new consumers.

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Understanding the Core Target

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Gatorade: Connecting Brand and Consumer

One of the best ways to practice empathy is to actually experience it with your target. Gatorade signed up to do just that. They wanted to get out of the office and into their consumer segments’ everyday lives... and to really take a walk “in their shoes.”

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Stay Up To Date

The Sound believes in sharing knowledge. If you’d like to stay up to date with our reports on people, culture and brands and be able to watch our documentaries (and even be invited to an event or two) then simply subscribe below. 

Subscribe

Stay Up To Date

The Sound believes in sharing knowledge. If you’d like to stay up to date with our reports on people, culture and brands and be able to watch our documentaries (and even be invited to an event or two) then simply subscribe below.

Subscribe
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