Our Thinking

Using empathy and education to build the next generation of teen acne brands. Regardless of the generation someone is born into, the realities and struggles...

Reads: Fall and Winter 2019.  As researchers, explorers, and strategists, we’re constantly seeking out new perspectives and lenses through which to observe, listen to, and...

A case study for successful innovation. The Sound recently had the opportunity to help develop a modern innovation for a centuries old and beloved British...

The term ‘semiotics’ has been popping up more and more in the marketing world. Whether it’s the semiotic analysis of a packaging design, or the...

The wellness economy is exploding. The idea of holistic care and the desire to achieve a sense of wellbeing are not new ideas. In fact,...

Creative Development Research Doesn’t Have To Kill Creativity Seriously. It doesn’t. It happens all the time. The agency has a few early stage campaign ideas...

Turns out all those showers, shaves and new hairstyles really add up! Let’s play a quick game. On average, how many times a month do...

A Cannes case study We couldn’t be more proud of the brand strategy work we did that lead to a transformation for the Dollar Shave...

Life is not yes or no. An the power of quantitative research does not lie in simple yes/no answers, confirming hunches or sizing qualitative insights...

Empathy is in decline and it’s bad for business, but don’t worry… we’ve got you. The best products solve real human problems. The best advertising...