We wouldn’t be very good at our jobs if we weren’t all insanely curious. Getting out into the wilds of today’s society, chasing down big ideas, tackling important topics, and hunting for their implications and impact is the stuff we live for.
Take a look at what we’ve found, so far.
People value internal beauty above external beauty. But while our beliefs, and the marketing messages we hear from beauty brands, may be focused more and more on Inner beauty, regardless of gender and age outward appearances still fuel success. Check out our new Creative Analytics report for more insights.
We’ve been inspired and uplifted by all the stories emerging of people, communities and brands doing amazing things to come together, make a difference and take care of each other and rather than keep them to ourselves, we wanted to share our moments of inspiration, entertainment and escape in the hopes they might lift you too.
COVID-19 is no match for the human spirit. Every day we are seeing acts of kindness, empathy and connection on an unprecedented scale. Around the world people are coming together as a community to support and lift each other up, and some smart brands are helping them do it.
Compared to Millennials, Gen Z’s relationship with tech is evolving. We don’t believe tech fatigue has set in but rather that there's a couple of other things at play for these mature, critical thinkers.
Let’s do some math. The oldest Millennials are already 40 and keep growing further from the light of youth. The youngest Gen Z is still...
In India, 73 million women are taking a stand, choosing to be single, to craft the life they want. Payel shares with Fascinatingly Familiar why it's not an easy choice, but it's absolutely the right choice.
We've spent almost 10 years getting familiar with Generation Z and made it our mission to understand who they are, what matters to them and why it will matter to you. Want to better understand Gen Z and its implications for brands? Check out our new report Gen Edge: Refresh.
We love the SuperBowl and ads almost as much as we love the snacks. So, our team spent Sunday night pounding queso and wings, while taking notes on how brands showed up with empathy this year.
It’s tough to justify spending time on hobbies in 2020, but turning hobbies into goals can benefit various parts of your life.
Our exploration into empathy continues with Cameca, who has found inspiration in an Instagram influencer to help bring confidence to her daily routine. Read more...
