Everything You Know about Influencers Is Wrong
When you think of influencers, what do you think of? A Gen Z with millions of followers? Think again. When brands think of who can...
Our Thinking
We wouldn’t be very good at our jobs if we weren’t all insanely curious. Getting out into the wilds of today’s society, chasing down big ideas, tackling important topics, and hunting for their implications and impact is the stuff we live for.
Take a look at what we’ve found, so far.
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Soapbox | Meta-work future and input overload
The Soapbox is our monthly foray into the realm of Connection, Culture, and Change. Connection. TikTok Is Forcing Fashion Off Its High Horse Young TikTokers...
The Sound of Sabbatical
When joining The Sound in 2014, I was immediately attracted to a delightfully unique company perk: after five years with the company, employees are rewarded...
Soapbox | Tech-Driven Connection, Interaction, and Consumption
The Soapbox is our monthly foray into the realm of Connection, Culture, and Change. Connection. Giving Hope to the Homeless: tech-driven human interaction and connection...
Black History Month – Read, Watch, Listen, Go
A list of resources that you can access during Black History Month and beyond. Because Black history is not just a month.
Soapbox | Do Advertisers Dream of Electric Sheep?
The Soapbox is our monthly foray into the realm of Connection, Culture, and Change. Connection. Could the future space for advertising literally be… in your...
A Who’s Who of Who’s Drinking More
It’s no surprise that with a pandemic comes increased consumption of alcohol. City legislation ushered us out of liquor stores at 6pm, while a case...
Closing Time: How the Pandemic Changed the Way People Drink
People drink more these days (you heard it here first!), but that thirst isn’t just stronger than it was before the pandemic--it’s more complex. Brands must adapt to help people quench a steadier, not heavier, thirst among consumers on the other side of 2020.
Soapbox | Digital Romance and a World on Fire
The Soapbox is our monthly foray into the realm of Connection, Culture, and Change. Connection. Digital dating narrows choices and stifles self-determined romance Brands in...
Soapbox | Workplace Equals & Institutional Racism
The Soapbox is our monthly foray into the realm of Connection, Culture, and Change. Connection. If nothing else, the pandemic has been the great workplace...