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Empathy

February 12, 2020

Girl Uninterrupted

In India, 73 million women are taking a stand, choosing to be single, to craft the life they want. Payel shares with Fascinatingly Familiar why it's not an easy choice, but it's absolutely the right choice.

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2020 Generation Z research, Gen Z brand implications, latest qualitative insights on Gen Z, understand Gen Z values, marketing to Gen Z in 2020
Gen Z

February 6, 2020

Generation Z Report: 6 Insights for Brands 2020

We've spent almost 10 years getting familiar with Generation Z and made it our mission to understand who they are, what matters to them and why it will matter to you. Want to better understand Gen Z and its implications for brands? Check out our new report Gen Edge: Refresh.

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2020 super bowl commercials that boost brand equity engagement and identity through empathy
Empathy

February 4, 2020

Empathy with a Side of Wings

We love the SuperBowl and ads almost as much as we love the snacks. So, our team spent Sunday night pounding queso and wings, while taking notes on how brands showed up with empathy this year.

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fascinating familiar empathy vanity beauty makeup exploration
Beauty

January 23, 2020

Beauty Routine

Our exploration into empathy continues with Cameca, who has found inspiration in an Instagram influencer to help bring confidence to her daily routine.   Read more...

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Beauty

January 21, 2020

Boys Will Be Boys

What does being a ‘boy’ mean anymore…   At The Sound, we look at what is going on around the world, and more specifically with...

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Empathy

December 18, 2019

Walk a Mile in My Shoes

Recently I’ve adopted a mentality of working with partners and clients that vibrate a little higher. I don’t know exactly when it began, but it’s created a tangible feeling: more overall happiness. 

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Empathy

December 11, 2019

Empathy: a Decade in Review

Empathy is as hot a topic as the economy these days, so we decided to reflect on how brands have been dialing it up to make deeper connection with people.

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