Our Thinking

‘So what do you do?’. The question we all get asked and probably usually answer by describing what we don’t do… Like ‘no, not advertising’.

The sober curious movement has taken the world by storm, and is only growing in popularity within North America. We wanted to know more about the whys behind this shift … and what people are choosing to sip instead. So we spoke with 25-year-old Hope Woodard about her entrance into the world of the sober curious, and her feelings on the movement.

When you think of influencers, what do you think of? A Gen Z with millions of followers? Think again. When brands think of who can...

The Soapbox is our monthly foray into the realm of Connection, Culture, and Change. Connection. TikTok Is Forcing Fashion Off Its High Horse Young TikTokers...

When joining The Sound in 2014, I was immediately attracted to a delightfully unique company perk: after five years with the company, employees are rewarded...

The Soapbox is our monthly foray into the realm of Connection, Culture, and Change. Connection. Giving Hope to the Homeless: tech-driven human interaction and connection...

A list of resources that you can access during Black History Month and beyond. Because Black history is not just a month.

The Soapbox is our monthly foray into the realm of Connection, Culture, and Change. Connection. Could the future space for advertising literally be… in your...

It’s no surprise that with a pandemic comes increased consumption of alcohol. City legislation ushered us out of liquor stores at 6pm, while a case...

People drink more these days (you heard it here first!), but that thirst isn’t just stronger than it was before the pandemic--it’s more complex. Brands must adapt to help people quench a steadier, not heavier, thirst among consumers on the other side of 2020.