Our Thinking

They’ve grown up fast, and they’ve been taught to be critical thinkers. They are realistic, and resilient. They want to make a difference to the...

What if talking about climate change didn’t have to be so hopeless and divisive? What if being part of the solution didn’t mean having to become an “eco warrior”? Turns out, more of us are better at doing things to help solve climate change than we might think—and we have the research to prove it.

Plant-based foods are skyrocketing in demand, even more so now during COVID-19. The Sound dives into the consumer motivations, trends, and brand strategy behind the category’s massive growth. From the eco-friendly trendsetters, to the health-motivated newbies, the motivations behind trying plant-based foods are as diverse as the products available on shelves right now.

COVID-19 has led to an explosion of new behaviors in home entertainment. What will stick and become a ritual? And how can brands anticipate what's to come so they can shape a proactive plan for the future? The answer lies in understanding the motivations driving our new behaviors, and the shift in what we may value as a result.

For insight hunters, brand mavericks and innovation geniuses Anthology is our biweekly collection of thought-provoking, convention challenging and status-quo disrupting content curated from the world around us.

The world as we knew it may never be the same. This pandemic has turned our lives upside down making us vulnerable but also showing how connected we all are. Six months into quarantine, we reveal our own unique experiences and some intimate moments showing the highs, the lows, and everything in between.

For insight hunters, brand mavericks and innovation geniuses Anthology is our weekly collection of thought-provoking, convention challenging and status-quo disrupting content curated from the world around us.

In the midst of our new reality of the pandemic, we're seeing three distinct types of travel personas emerge — The Conservatives, The Balance Seekers, and The Opportunists. Come find out what they are.

As the cultural landscape continuously morphs, vital issues often get lost in the noise or swallowed up completely. Our natural instinct is to quiet clamor...

The pressure to be responsible has only intensified during COVID-19 as people have taken on additional roles, such as parent and educator, and dealt with new situations, such as work from home. We set off to explore how our relationship with responsibility is changing and what happens when the pressure gets to be too much.