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Industry Smarts

September 24, 2021

Cat Behaviours at the Bowl: Cat Eats the Food

Owners judge a foods success not just on whether the cat eats it but whether they visibly enjoy it. When the cat likes and consistently eats the food most people breathe a giant sigh of relief. If a brand can establish itself (both mentally and emotionally) as the go-to brand early there is a strong likelihood they will still stay in-brand.

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Cultural Insights

September 24, 2021

Exploring Low/No Alcohol Growth in Asia

Low and No Alcohol growth rates in Asia have typically been the same as the West. However, the region’s unique social and cultural context, along with its complicatedrelationship with alcohol,means that the reasons for that growth may not be the same. So what are the unique demands that L/NA is meeting in the market? And what category assumptions should alcohol brands be avoiding to ensure success in the region?

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Industry Smarts

September 24, 2021

Cat Behaviours at the Bowl: Cat Refuses the Food

Most owners are exceptionally good at interpreting their pet’s behaviour to determine whether they had made a good choice (success) or a bad one (failure). When a cat rejects the food, or even starts eating it but then stops, most owners begin to get a sinking sensation in their stomachs. How people respond in this moment can have a big influence on which brands ever make it into the basket again.

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happy person holding up a confused looking cat
Industry Smarts

June 2, 2021

The Cat Food Decision Making Journey

Understanding the psychology and behaviour behind each facet of the cat food decision-making journey to help brands understand exactly how to influence the cat owner at the right time, in the right place and at just the right moment.

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black man raises his beer mug to someone he is having a conversation with on an ipad
COVID-19

May 5, 2021

Studying Connection in the Age of COVID

In case you missed it, Check out our latest piece, “Exploring Connection in the age of COVID,” a conversation with Katie Survance of Constellation Brands International. first presented at the MRS Digital Ethnography Summit 2021.

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