Our Thinking

We focus on what needs to be done, rather than what we need.

How Gendered Norms Still Impact Women in the Public Sphere Men are from Mars, women are from Venus. Boys are snips and snails and puppy...

Recently I’ve adopted a mentality of working with partners and clients that vibrate a little higher. I don’t know exactly when it began, but it’s created a tangible feeling: more overall happiness. 

Empathy is as hot a topic as the economy these days, so we decided to reflect on how brands have been dialing it up to make deeper connection with people.

The Sound has spent years combing the globe for interesting movements emerging on the fringes of culture. But to start the next decade we decided to look closer at the everyday.

Saturday, November 16th, 2019  |  Columbia College, Chicago   The thing about being an avid explorer of the world is that exploration never sleeps. At...

We’re all about that human on human insight; that consumer behaviour research that makes one lean back and interlock the fingers across the belly, musing...

Using empathy and education to build the next generation of teen acne brands. Regardless of the generation someone is born into, the realities and struggles...

Reads: Fall and Winter 2019.  As researchers, explorers, and strategists, we’re constantly seeking out new perspectives and lenses through which to observe, listen to, and...

A case study for successful innovation. The Sound recently had the opportunity to help develop a modern innovation for a centuries old and beloved British...