Our Thinking

‘So what do you do?’. The question we all get asked and probably usually answer by describing what we don’t do… Like ‘no, not advertising’.

The short answer? Right now. Especially with the market challenges we face…  Savvy marketers know that when there are challenges in their category, or sector,...

Our recent ventures back into the IRL field reminded us that when we’re aiming to build empathy with people, nothing compares to meeting them in their world.

Break out of today’s frame to develop a clearer picture of tomorrow. We’ll help you identify opportunities that lead to competitive advantage, anticipate risk, and more intelligently evaluate the future potential of innovation ideas.

  Loyalty and retention have never been more essential for maintaining consistent revenue streams. In so many critical industries – whether entertainment or retail, dating...

‘So what do you do?’. The question we all get asked and probably usually answer by describing what we don’t do… Like ‘no, not advertising’.

The sober curious movement has taken the world by storm, and is only growing in popularity within North America. We wanted to know more about the whys behind this shift … and what people are choosing to sip instead. So we spoke with 25-year-old Hope Woodard about her entrance into the world of the sober curious, and her feelings on the movement.

When you think of influencers, what do you think of? A Gen Z with millions of followers? Think again. When brands think of who can...

The Soapbox is our monthly foray into the realm of Connection, Culture, and Change. Connection. TikTok Is Forcing Fashion Off Its High Horse Young TikTokers...

When joining The Sound in 2014, I was immediately attracted to a delightfully unique company perk: after five years with the company, employees are rewarded...