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Harnessing the power of human motivations: people from various cultures

March 28, 2023

Harnessing the Power of Human Motivations

By understanding the many ways people satisfy a single motivation, we equip our clients with insight and inspiration that make brands more relevant to those moments, so they can connect and triumph over the competition—whoever, whatever, and wherever they are.

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Change the system not the woman: woman jumping in the air while holding a red umbrella against a yellow background
Cultural Insights

March 7, 2023

Change the System Not the Woman: IWD

To recognize International Women's Day... The Sound sat down with Geraldine Gallacher, CEO of the Executive Coaching Consultancy, to discuss gender, female leadership styles, the Double Bind Dilemma, and why young women early in their careers need to be building strong female support networks.

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black man in suit hailing yellow taxi
Cultural Insights

February 24, 2023

Black History Month: Pass the Mic

Post-summer of 2020, there were many calls to get ‘The Right People in the Room’. While that was a good start, the push needs to be about giving Black people the space and support to have their voices heard and shared… because what does it matter if you’re in the room, if no one passes you the mic.

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Shedding light, driving growth
Industry Smarts

January 3, 2023

Driving growth – Jan 2023

We do some of the most interesting market research work for some of the most challenging clients you could ever wish for. We do lots of digging into what is really happening with real people. Take a look at some of our recent projects.

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