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black man raises his beer mug to someone he is having a conversation with on an ipad
COVID-19

May 5, 2021

Studying Connection in the Age of COVID

In case you missed it, Check out our latest piece, “Exploring Connection in the age of COVID,” a conversation with Katie Survance of Constellation Brands International. first presented at the MRS Digital Ethnography Summit 2021.

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Cultural Insights

February 11, 2021

The Future Of Retail: What’s In Store For In-Store

The pandemic has been, and continues to be a challenging time for brands and businesses across all categories. Lately, we’ve been thinking about what it means for the future of retail. Does the ramped up shift from in-store to online shopping over the past ten months cue doom and gloom for brick and mortar in the future?

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Arab Lady Making Video Call On Laptop Online In Kitchen
COVID-19

February 10, 2021

Virtual Research 2020: The Loved And Loathed

Virtual methodologies existed pre-COVID, but 2020 forced everyone to go all-in with virtual research. While we’ve been surprised by what we can achieve virtually, we realised there are some things that truly thrive in-person. So, what warrants being back in-person, and what can we continue leaning on virtual tools for? Here’s a rundown of some of what we loved and loathed about virtual research, and how we see things playing out in the future!

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