The most successful companies don’t just react to change. They anticipate the category, consumer, and cultural changes that have the potential to derail or propel their business forward. Strategic Foresight at The Sound is outcomes-focused and driven by human and cultural understanding, grounded in present-day action.
There is still so much stigma and avoidance around the topic of sexual assault within workplace environments. Considering April is Sexual Assault Awareness Month, it’s...
Early spring feels extra springy around The Sound – like fresh air flowing through our virtual hallways. Our recent client conversations and projects seem to...
Today we’re looking at travel and tourism, using foresight to explore where things might be headed and asking What does the post-recovery future look like?...
Human needs and motivations can be fulfilled by a variety of things, including brands. By engaging with people and truly understanding what they do everyday, we can identify what their motivations are, and how and when brands can authentically show up in their lives.
Human needs and motivations can be fulfilled by a variety of things, including brands. By engaging with people and truly understanding what they do everyday, we can identify what their motivations are, and how and when brands can authentically show up in their lives.
By understanding the many ways people satisfy a single motivation, we equip our clients with insight and inspiration that make brands more relevant to those moments, so they can connect and triumph over the competition—whoever, whatever, and wherever they are.
To recognize International Women's Day... The Sound sat down with Geraldine Gallacher, CEO of the Executive Coaching Consultancy, to discuss gender, female leadership styles, the Double Bind Dilemma, and why young women early in their careers need to be building strong female support networks.
At The Sound, we believe recognition shouldn’t just be a month… for anyone. Follow us over the next 12 months to explore perspectives on DIBE...
Wendell shares his journey to market research and the implications DEI has had on his experiences in the workforce; so that other Black researchers can see their place in Market Research.
