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Hispanic man in thought about year end market research
Industry Smarts

December 15, 2022

Year End Market Research – Dec 2022

The end of the year is crazy. Market research projects need finishing, workshops need to get squeezed in. Innovation sprints and brand plans need wrapping up. Consumer experience re-works and re-thinks. All the things. Before people disappear into holiday craziness. Us, our brand and advertising agency clients. All the people out there we want to understand and serve better.

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little girl jumping
Industry Smarts

November 28, 2022

What do you do? – Sept 2022

‘So what do you do?’. The question we all get asked and probably usually answer by describing what we don’t do… Like ‘no, not advertising’. We do market research. Both qualitative research (including focus groups and 1-2-1 interviews), and quantitative research. We work online and in person. And we work to understand people, segments, and culture and bring them to life for our clients in way that is memorable and impactful.

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time to strengthen your brand if it feels like you are playing jenga
Industry Smarts

November 16, 2022

Time To Strengthen Your Brand

When is the right time to strengthen your brand? The short answer? Right now. Savvy marketers know that when there are challenges in their category, or sector, or even the entire market, there’s a huge opportunity to not only master your marketing but emerge even stronger when things go back to normal. Now is the time to strengthen your brand.

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Get back out there: Team members giving a high-five
Empathy

October 12, 2022

Get Back Out There!

So, do you miss it? Do you miss having a participant’s cat crawl up on your lap as you’re observing an in-home ethnography? Do you miss having an impromptu analysis session with your moderator to post a full night of IDIs? Do you miss watching a focus group from behind a mirror and witnessing in person people’s gut reactions to a new ad campaign?

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Loyalty and Retention: an online shopper
Industry Smarts

September 14, 2022

Loyalty and Retention

Loyalty and retention have never been more essential for maintaining consistent revenue streams. In so many critical industries – whether entertainment or retail, dating or dining, beauty or fitness – service subscribers have a breathtaking range of competing (and compelling) options to choose from.

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What we do: black woman wearing sunglasses
Industry Smarts

August 2, 2022

What We Do

‘So what do you do?’. The question we all get asked and probably usually answer by describing what we don’t do… Like ‘no, not advertising’.

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An African American woman drinks a non alcoholic wine: Sober Curious
Cultural Insights

July 12, 2022

Why Is Sober Curious the New Cool?

The sober curious movement has taken the world by storm, and is only growing in popularity within North America. We wanted to know more about the whys behind this shift … and what people are choosing to sip instead. So we spoke with 25-year-old Hope Woodard about her entrance into the world of the sober curious, and her feelings on the movement.

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