Filter by:
Cultural Insights

April 1, 2020

The Antidote #001

We’ve been inspired and uplifted by all the stories emerging of people, communities and brands doing amazing things to come together, make a difference and take care of each other and rather than keep them to ourselves, we wanted to share our moments of inspiration, entertainment and escape in the hopes they might lift you too.

Read More
Cultural Insights

February 12, 2020

Girl Uninterrupted

In India, 73 million women are taking a stand, choosing to be single, to craft the life they want. Payel shares with Fascinatingly Familiar why it's not an easy choice, but it's absolutely the right choice.

Read More
Cultural Insights

December 11, 2019

Fascinatingly Familiar

The Sound has spent years combing the globe for interesting movements emerging on the fringes of culture. But to start the next decade we decided to look closer at the everyday.

Read More
Cultural Insights

November 20, 2019

Mom Crimes

We’re all about that human on human insight; that consumer behaviour research that makes one lean back and interlock the fingers across the belly, musing...

Read More
Cultural Insights

June 10, 2019

Dads 2019

9 years ago we spoke to a group of first time fathers to learn more about contemporary fatherhood… this year we decided it was time...

Read More