For alcohol brands, building cultural relevance starts with cultural understanding. Brands need to recognize that popularity and trends are byproducts of culture, and focus on identifying the communities and sub-cultures that matter to their target customers, recruiting differently, and building with the people who matter to their brands, instead of for them.
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Cultural Insights
January 22, 2024
Time is running out to live our lives to the fullest. The New Year encourages us to reflect on how we spend our time and make changes to achieve our goals.
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Cultural Insights
December 8, 2023
The fundamental concept of Human Rights is at a vital intersection of Diversity, Equity, and Inclusion (DEI). In a world that is beautifully diverse, yet plagued by inequality and discrimination, it is crucial to recognize and champion the rights of every individual, regardless of their background, identity, or circumstance
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Cultural Insights
October 11, 2023
October is National Disability Employment Awareness Month. Harry Boorman, Director, shares his experience navigating his career with ADHD.
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Cultural Insights
September 27, 2023
To celebrate Hispanic Heritage Month, The Sound interviewed Iraís Elizarraraz, CEO and Founder of Sin Título, a first generation Mexican-American apparel brand
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Listen, we get it. Social wellness is important. So important they dedicated a whole month to reminding us how important it is. But let’s face...
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In a world of uncertainty and phobia, it is getting harder and harder for people to live their authentic lives. Especially when brands, who have...
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There is still so much stigma and avoidance around the topic of sexual assault within workplace environments. Considering April is Sexual Assault Awareness Month, it’s...
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To recognize International Women's Day... The Sound sat down with Geraldine Gallacher, CEO of the Executive Coaching Consultancy, to discuss gender, female leadership styles, the Double Bind Dilemma, and why young women early in their careers need to be building strong female support networks.
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At The Sound, we believe recognition shouldn’t just be a month… for anyone. Follow us over the next 12 months to explore perspectives on DIBE...
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