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Cultural Insights

February 11, 2021

The Future Of Retail: What’s In Store For In-Store

The pandemic has been, and continues to be a challenging time for brands and businesses across all categories. Lately, we’ve been thinking about what it means for the future of retail. Does the ramped up shift from in-store to online shopping over the past ten months cue doom and gloom for brick and mortar in the future?

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Arab Lady Making Video Call On Laptop Online In Kitchen
COVID-19

February 10, 2021

Virtual Research 2020: The Loved And Loathed

Virtual methodologies existed pre-COVID, but 2020 forced everyone to go all-in with virtual research. While we’ve been surprised by what we can achieve virtually, we realised there are some things that truly thrive in-person. So, what warrants being back in-person, and what can we continue leaning on virtual tools for? Here’s a rundown of some of what we loved and loathed about virtual research, and how we see things playing out in the future!

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close up of young person excitedly playing video games at home
COVID-19

December 28, 2020

Sustaining the Boom in Home Entertainment

COVID-19 has led to an explosion of new behaviors in home entertainment. What will stick and become a ritual? And how can brands anticipate what's to come so they can shape a proactive plan for the future? The answer lies in understanding the motivations driving our new behaviors, and the shift in what we may value as a result.

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Cultural Insights

December 7, 2020

In Case You Missed It 2020

As the year we could never have anticipated, imagined or even dreamed up is almost over; we’re taking a moment to look back at some of the highlights we’ve experienced amidst this crazy and often confounding time in captivity.

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COVID-19

December 2, 2020

A Dogged Attempt at Food Switching in a Pandemic

Dog parents are facing a plethora of new challenges and choices as they strive to keep their pets healthy and happy amid the ongoing crisis. We interviewed over 500 dog owners across the US, Canada and UK to explore those challenges and in particular, the shifting attitudes and behaviours towards trialling different foods and diets.

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image of a millenial woman
Cultural Insights

October 26, 2020

Anthology 002

For insight hunters, brand mavericks and innovation geniuses Anthology is our biweekly collection of thought-provoking, convention challenging and status-quo disrupting content curated from the world around us.

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woman in face mask looks around fearfully on a rainy street
COVID-19

October 19, 2020

The Sound of Quarantine 2020

The world as we knew it may never be the same. This pandemic has turned our lives upside down making us vulnerable but also showing how connected we all are. Six months into quarantine, we reveal our own unique experiences and some intimate moments showing the highs, the lows, and everything in between.

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infinity mirror room with lone figure and infinity golden lights
Cultural Insights

October 19, 2020

Anthology 001

For insight hunters, brand mavericks and innovation geniuses Anthology is our weekly collection of thought-provoking, convention challenging and status-quo disrupting content curated from the world around us.

Read More