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An African American woman drinks a non alcoholic wine
Cultural Insights

July 12, 2022

Why Is Sober Curious the New Cool?

The sober curious movement has taken the world by storm, and is only growing in popularity within North America. We wanted to know more about the whys behind this shift … and what people are choosing to sip instead. So we spoke with 25-year-old Hope Woodard about her entrance into the world of the sober curious, and her feelings on the movement.

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