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Plant-based meat
Cultural Insights

November 2, 2020

Plant-Based Trends and Motivations

Plant-based foods are skyrocketing in demand, even more so now during COVID-19. The Sound dives into the consumer motivations, trends, and brand strategy behind the category’s massive growth. From the eco-friendly trendsetters, to the health-motivated newbies, the motivations behind trying plant-based foods are as diverse as the products available on shelves right now.

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close up of young person excitedly playing video games at home
Cultural Insights

October 28, 2020

Sustaining the Boom in Home Entertainment

COVID-19 has led to an explosion of new behaviors in home entertainment. What will stick and become a ritual? And how can brands anticipate what's to come so they can shape a proactive plan for the future? The answer lies in understanding the motivations driving our new behaviors, and the shift in what we may value as a result.

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image of a millenial woman
Anthology

October 26, 2020

Anthology 002

For insight hunters, brand mavericks and innovation geniuses Anthology is our biweekly collection of thought-provoking, convention challenging and status-quo disrupting content curated from the world around us.

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woman in face mask looks around fearfully on a rainy street
Cultural Insights

October 19, 2020

The Sound of Quarantine 2020

The world as we knew it may never be the same. This pandemic has turned our lives upside down making us vulnerable but also showing how connected we all are. Six months into quarantine, we reveal our own unique experiences and some intimate moments showing the highs, the lows, and everything in between.

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infinity mirror room with lone figure and infinity golden lights
Anthology

October 19, 2020

Anthology 001

For insight hunters, brand mavericks and innovation geniuses Anthology is our weekly collection of thought-provoking, convention challenging and status-quo disrupting content curated from the world around us.

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person on a bed trying to work on their laptop while a young child plays on top of them
Cultural Insights

September 29, 2020

Releasing the Pressure: Responsibility & COVID-19

The pressure to be responsible has only intensified during COVID-19 as people have taken on additional roles, such as parent and educator, and dealt with new situations, such as work from home. We set off to explore how our relationship with responsibility is changing and what happens when the pressure gets to be too much.

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Man holding an umbrella and his shadow.
Cultural Insights

September 28, 2020

The Antidote #016

The Antidote is our way of navigating the surreal and strange waters of this unsettling new reality. Born from our need to have some positive distraction, laughter and heart-soaring moments as we witness humanity at its best, our team started sharing all the different things we found that lifted our spirits, brightened our days and made lockdown a little less lonely.

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Dad holding his daughter in his shoulders
Cultural Insights

September 14, 2020

The Antidote #015

The Antidote is our way of navigating the surreal and strange waters of this unsettling new reality. Born from our need to have some positive distraction, laughter and heart-soaring moments as we witness humanity at its best, our team started sharing all the different things we found that lifted our spirits, brightened our days and made lockdown a little less lonely.

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