Gaming is a space that is giving us a glimpse of how the “real” world and “virtual” worlds converge. A space that is heavily impacting culture. Yet in some circles, gaming continues to be treated with niche status. A trending topic that’s not relevant to serious, grown-up businesses.
The Soapbox is our monthly foray into the realm of Connection, Culture, and Change. Connection. The pandemic accelerated the use of online platforms for socializing...
Low and No Alcohol growth rates in Asia have typically been the same as the West. However, the region’s unique social and cultural context, along with its complicatedrelationship with alcohol,means that the reasons for that growth may not be the same. So what are the unique demands that L/NA is meeting in the market? And what category assumptions should alcohol brands be avoiding to ensure success in the region?
In case you missed it, Check out our latest piece, “Exploring Connection in the age of COVID,” a conversation with Katie Survance of Constellation Brands International. first presented at the MRS Digital Ethnography Summit 2021.
Covid-19 has shone a light on the massive economic inequalities that exist more than any other recent global development. It’s an issue that affects all of us, and one that we need to address systematically in order to see meaningful change.
The pandemic has been, and continues to be a challenging time for brands and businesses across all categories. Lately, we’ve been thinking about what it means for the future of retail. Does the ramped up shift from in-store to online shopping over the past ten months cue doom and gloom for brick and mortar in the future?
Virtual methodologies existed pre-COVID, but 2020 forced everyone to go all-in with virtual research. While we’ve been surprised by what we can achieve virtually, we realised there are some things that truly thrive in-person. So, what warrants being back in-person, and what can we continue leaning on virtual tools for? Here’s a rundown of some of what we loved and loathed about virtual research, and how we see things playing out in the future!
COVID-19 has led to an explosion of new behaviors in home entertainment. What will stick and become a ritual? And how can brands anticipate what's to come so they can shape a proactive plan for the future? The answer lies in understanding the motivations driving our new behaviors, and the shift in what we may value as a result.
As the year we could never have anticipated, imagined or even dreamed up is almost over; we’re taking a moment to look back at some of the highlights we’ve experienced amidst this crazy and often confounding time in captivity.
Dog parents are facing a plethora of new challenges and choices as they strive to keep their pets healthy and happy amid the ongoing crisis. We interviewed over 500 dog owners across the US, Canada and UK to explore those challenges and in particular, the shifting attitudes and behaviours towards trialling different foods and diets.
