How to Build a Brand Strategy
So you need to build a brand strategy that will deeply connect with people and drive growth. Before we talk about how to build a...
So you need to build a brand strategy that will deeply connect with people and drive growth. Before we talk about how to build a...
In the dynamic realm of market segmentation strategy, adopting a people-centric perspective is essential. The Sound’s style transcends the simplicity of static categories, embracing the...
Trends don’t change very often. And that’s kind of the point. Their job is to make sense of and unpack an observable shift in culture,...
Deeply understanding the people who use your products or services through market research, can make the difference between winning or losing in the market.
Qualitative research is a bit unfamiliar, but it has a distinct value and purpose alongside quantitative methods that deserves a spotlight. So let's dig in!
Let’s talk about new product development. The journey into the unknown to explore the future of a category, generate innovative solutions, develop a winning product...
With all of the brand consultancies out there, clients need to be choosy when selecting a supplier. How we work with you makes us different.
In a world of uncertainty and phobia, it is getting harder and harder for people to live their authentic lives. Especially when brands, who have...
Look around… So much of our mental health is based on the environments we find ourselves in. Our homes. Our communities. Our places of work. Some...
Early spring feels extra springy around The Sound – like fresh air flowing through our virtual hallways. Our recent client conversations and projects seem to...