Exploring how brands can build real brand love with the people they serve that lasts.

Creating and maintaining strong brand awareness starts in the hearts of the people, and grows through evangelism. Your brand spreading through word-of-mouth, social media, or targeted advertising requires an effective strategy that combines a few of the elements below.

Everything you need to know about strategic planning in marketing: from what it is, why it’s important, to how you go about it (a complete step-by-step guide!).

Cultural relevance is an issue that brands are grappling with across categories. We wrote not too long ago about alcohol brands and cultural relevance, but...

We like to divide the landscape of companies relevant to B2B research into four different categories: producers of materials; producers of critical components and parts; producers of capital equipment and mechanical coordination devices; and, finally, producers of human coordination tools.

We’re sure it’s on your mind right now. And not just sitting in the back of it. But right there, at the forefront. Because it...

Quantitative research is the aggregation of voices distilled to numbers that uncover trends, illuminate relationships, and correlations that inform decision-making with solid evidence and clarity. The wonder of quantitative research is that each data point, or row in a spreadsheet, is a person and has a human story to tell.

So you need to build a brand marketing strategy that will deeply connect with people and drive growth. Before we talk about how to build...

In the dynamic realm of market segmentation strategy, adopting a people-centric perspective is essential. The Sound’s style transcends the simplicity of static categories, embracing the...

Trends don’t change very often. And that’s‌ kind of the point. Their job is to make sense of and unpack an observable shift in culture,...