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Industry Smarts

December 16, 2022

A Love Letter to Insight Seekers

If an insight is shared with a client and it doesn’t have an impact, is it truly an insight? We’d argue, no, not really. As insights professionals, we can say the most beautiful, articulate, clever, and crafty things in a debrief. But if what we produce doesn’t impact our client in a deep, human and actionable way (and therefore doesn’t help to solve their business challenge)... then what’s the point.

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Empathy

October 12, 2022

Let’s Get Back Out There!

Our recent ventures back into the IRL field reminded us that when we’re aiming to build empathy with people, nothing compares to meeting them in their world.

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Industry Smarts

September 14, 2022

Affinity Programs

  Loyalty and retention have never been more essential for maintaining consistent revenue streams. In so many critical industries – whether entertainment or retail, dating...

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Industry Smarts

August 2, 2022

What We Do

‘So what do you do?’. The question we all get asked and probably usually answer by describing what we don’t do… Like ‘no, not advertising’.

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