Everything You Know about Influencers Is Wrong
When you think of influencers, what do you think of? A Gen Z with millions of followers? Think again. When brands think of who can...
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Soapbox | Meta-work future and input overload
The Soapbox is our monthly foray into the realm of Connection, Culture, and Change. Connection. TikTok Is Forcing Fashion Off Its High Horse Young TikTokers...
Soapbox | Tech-Driven Connection, Interaction, and Consumption
The Soapbox is our monthly foray into the realm of Connection, Culture, and Change. Connection. Giving Hope to the Homeless: tech-driven human interaction and connection...
Soapbox | Do Advertisers Dream of Electric Sheep?
The Soapbox is our monthly foray into the realm of Connection, Culture, and Change. Connection. Could the future space for advertising literally be… in your...
Soapbox | Digital Romance and a World on Fire
The Soapbox is our monthly foray into the realm of Connection, Culture, and Change. Connection. Digital dating narrows choices and stifles self-determined romance Brands in...
Soapbox | Workplace Equals & Institutional Racism
The Soapbox is our monthly foray into the realm of Connection, Culture, and Change. Connection. If nothing else, the pandemic has been the great workplace...
Soapbox | Metaverse, OnlyFans, and Change.
The Soapbox is our monthly foray into the realm of Connection, Culture, and Change. Connection. The pandemic accelerated the use of online platforms for socializing and the Metaverse...
Cat Behaviours at the Bowl: Cat Eats the Food
Owners judge a foods success not just on whether the cat eats it but whether they visibly enjoy it. When the cat likes and consistently eats the food most people breathe a giant sigh of relief. If a brand can establish itself (both mentally and emotionally) as the go-to brand early there is a strong likelihood they will still stay in-brand.
Exploring Low/No Alcohol Growth in Asia
Low and No Alcohol growth rates in Asia have typically been the same as the West. However, the region’s unique social and cultural context, along with its complicatedrelationship with alcohol,means that the reasons for that growth may not be the same. So what are the unique demands that L/NA is meeting in the market? And what category assumptions should alcohol brands be avoiding to ensure success in the region?
Cat Behaviours at the Bowl: Cat Refuses the Food
Most owners are exceptionally good at interpreting their pet’s behaviour to determine whether they had made a good choice (success) or a bad one (failure). When a cat rejects the food, or even starts eating it but then stops, most owners begin to get a sinking sensation in their stomachs. How people respond in this moment can have a big influence on which brands ever make it into the basket again.