The male grooming market in India, valued at INR 140.50 Bn in 2018, is expected to grow to INR 319.82 Bn by 2024 with an annual growth rate of 15.14% during the forecast period 2018-2024.
We decided to take a closer look… to understand the evolving notions of masculinity in India and what it means for men and their engagement with the beauty/personal care category.
Understanding the psychology and behaviour behind each facet of the cat food decision-making journey to help brands understand exactly how to influence the cat owner at the right time, in the right place and at just the right moment.
We know building a brand that people will actually care about is a journey. It takes blood, sweat, tears… and a hell of a lot...
In case you missed it, Check out our latest piece, “Exploring Connection in the age of COVID,” a conversation with Katie Survance of Constellation Brands International. first presented at the MRS Digital Ethnography Summit 2021.
Today more people are entering the decision-making journey for cat food than at any time before. The impact that COVID-19 has had on the lives...
In case you missed it, we spoke at MRS IMPACT 2021 about the power of motivational theory in consumer research. The Market Research Society (MRS)...
At The Sound, our job is to not only understand what's right in front of us...but to look ahead. What we see is circular economy leaders outperforming rivals.
At The Sound, we like to keep an eye on emerging trends in research methods; always looking for the next big tool to make our...
Virtual methodologies existed pre-COVID, but 2020 forced everyone to go all-in with virtual research. While we’ve been surprised by what we can achieve virtually, we realised there are some things that truly thrive in-person. So, what warrants being back in-person, and what can we continue leaning on virtual tools for? Here’s a rundown of some of what we loved and loathed about virtual research, and how we see things playing out in the future!
In this year's Super Bowl #Empathy roundup, let's recognize some of the brands (and agencies!) who incorporated empathy reminders (Kindness, Vulnerability, Unity and Awareness) into their ads and made the effort to deeply understand the people they seek to engage.
