Industry Smarts

At The Sound, we like to keep an eye on emerging trends in research methods; always looking for the next big tool to make our...

In this year's Super Bowl #Empathy roundup, let's recognize some of the brands (and agencies!) who incorporated empathy reminders (Kindness, Vulnerability, Unity and Awareness) into their ads and made the effort to deeply understand the people they seek to engage.

As the year we could never have anticipated, imagined or even dreamed up is almost over; we’re taking a moment to look back at some of the highlights we’ve experienced amidst this crazy and often confounding time in captivity.

For insight hunters, brand mavericks and innovation geniuses Anthology is our biweekly collection of thought-provoking, convention challenging and status-quo disrupting content curated from the world around us.

For insight hunters, brand mavericks and innovation geniuses Anthology is our weekly collection of thought-provoking, convention challenging and status-quo disrupting content curated from the world around us.

A $4.5 trillion innovation opportunity? (Yes, trillion with a T). New business models to create long-term customer relationships for your brand? Read our take on why you need to look at the Circular Economy to inspire your team and fill your innovation pipeline for 2021.

The term ‘semiotics’ has been popping up more and more in the marketing world. Whether it’s the semiotic analysis of a packaging design, or the...

Find new ways for your brand to understand human motivations and add value and meaning to people’s lives with our Motivation 101 Toolkit. At-home starter kit with 4 exercises will enable you and your team to explore, understand, imagine and plan ways to accelerate the growth of your brand.

We are in a time of forced innovation. To help marketers adapt their plans and explore new ways to conduct research in the age of COVID-19, we're sharing these 7 research tips for insights professionals, plus a playbook on Virtual Methodologies for capturing insights.

Empathy is as hot a topic as the economy these days, so we decided to reflect on how brands have been dialing it up to make deeper connection with people.