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2020 super bowl commercials that boost brand equity engagement and identity through empathy
Empathy

February 4, 2020

Empathy with a Side of Wings

We love the SuperBowl and ads almost as much as we love the snacks. So, our team spent Sunday night pounding queso and wings, while taking notes on how brands showed up with empathy this year.

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Empathy

December 18, 2019

Walk a Mile in My Shoes

Recently I’ve adopted a mentality of working with partners and clients that vibrate a little higher. I don’t know exactly when it began, but it’s created a tangible feeling: more overall happiness. 

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Empathy

December 11, 2019

Empathy: a Decade in Review

Empathy is as hot a topic as the economy these days, so we decided to reflect on how brands have been dialing it up to make deeper connection with people.

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Cultural Insights

December 11, 2019

Fascinatingly Familiar

The Sound has spent years combing the globe for interesting movements emerging on the fringes of culture. But to start the next decade we decided to look closer at the everyday.

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Industry Smarts

November 22, 2019

True Chicago 2019

Saturday, November 16th, 2019  |  Columbia College, Chicago   The thing about being an avid explorer of the world is that exploration never sleeps. At...

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Industry Smarts

November 12, 2019

The Sound Reads #001

Reads: Fall and Winter 2019.  As researchers, explorers, and strategists, we’re constantly seeking out new perspectives and lenses through which to observe, listen to, and...

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