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Industry Smarts

June 2, 2021

The Cat Food Decision Making Journey

Understanding the psychology and behaviour behind each facet of the cat food decision-making journey to help brands understand exactly how to influence the cat owner at the right time, in the right place and at just the right moment.

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COVID-19

May 5, 2021

Studying Connection in the Age of COVID

In case you missed it, Check out our latest piece, “Exploring Connection in the age of COVID,” a conversation with Katie Survance of Constellation Brands International. first presented at the MRS Digital Ethnography Summit 2021.

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Arab Lady Making Video Call On Laptop Online In Kitchen
COVID-19

February 10, 2021

Virtual Research 2020: The Loved And Loathed

Virtual methodologies existed pre-COVID, but 2020 forced everyone to go all-in with virtual research. While we’ve been surprised by what we can achieve virtually, we realised there are some things that truly thrive in-person. So, what warrants being back in-person, and what can we continue leaning on virtual tools for? Here’s a rundown of some of what we loved and loathed about virtual research, and how we see things playing out in the future!

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Cultural Insights

December 7, 2020

In Case You Missed It 2020

As the year we could never have anticipated, imagined or even dreamed up is almost over; we’re taking a moment to look back at some of the highlights we’ve experienced amidst this crazy and often confounding time in captivity.

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