Instinctively, one would assume that the world of eyeshadow, lipsticks and face masks would have come to a screeching halt during a global pandemic. However, despite the disruption of global supply chains and lockdown, the beauty industry and the consumer are both adapting.
Our lives have been hugely disrupted over the past few months, but what impact has COVID-19 had on the lives of our pets? We've explored 10 tensions for both Cat and Dog Pet Parents during a pandemic and the challenges and opportunities the present for brands.
Our lives have been hugely disrupted over the past few months, but what impact has COVID-19 had on the lives of our pets? We've explored 10 tensions for both Cat and Dog Pet Parents during a pandemic and the challenges and opportunities the present for brands.
Our lives have been hugely disrupted over the past few months, but what impact has COVID-19 had on the lives of our pets? We've explored 10 tensions for both Cat and Dog Pet Parents during a pandemic and the challenges and opportunities the present for brands.
Empathy is as hot a topic as the economy these days, so we decided to reflect on how brands have been dialing it up to make deeper connection with people.
We love the SuperBowl and ads almost as much as we love the snacks. So, our team spent Sunday night pounding queso and wings, while taking notes on how brands showed up with empathy this year.
Recently I’ve adopted a mentality of working with partners and clients that vibrate a little higher. I don’t know exactly when it began, but it’s created a tangible feeling: more overall happiness.
The Sound has spent years combing the globe for interesting movements emerging on the fringes of culture. But to start the next decade we decided to look closer at the everyday.
Saturday, November 16th, 2019 | Columbia College, Chicago The thing about being an avid explorer of the world is that exploration never sleeps. At...
Reads: Fall and Winter 2019. As researchers, explorers, and strategists, we’re constantly seeking out new perspectives and lenses through which to observe, listen to, and...
