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Empathy

December 11, 2019

Empathy: a decade in review

Empathy is as hot a topic as the economy these days, so we decided to reflect on how brands have been dialing it up to make deeper connection with people.

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Empathy

December 11, 2019

Fascinatingly familiar

The Sound has spent years combing the globe for interesting movements emerging on the fringes of culture. But to start the next decade we decided to look closer at the everyday.

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Empathy

November 20, 2019

Mom crimes

We’re all about that human on human insight; that consumer behaviour research that makes one lean back and interlock the fingers across the belly, musing...

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Empathy

June 10, 2019

Dads 2019

9 years ago we spoke to a group of first time fathers to learn more about contemporary fatherhood… this year we decided it was time...

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Empathy

June 10, 2019

Fixing the empathy deficit

Empathy is in decline and it’s bad for business, but don’t worry… we’ve got you. The best products solve real human problems. The best advertising...

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Empathy

June 1, 2019

A journey through fatherhood

Seven Dads. Seven Cameras. Three Cities. Dads is a touching documentary exploring contemporary fatherhood through seven men sharing their experiences, challenges and passions for their...

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Disunity

October 31, 2018

Fear

The Sound interviewed people and experts from around the world to gather insight on modern day issues, fears and anxieties – what prompts or provokes...

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The End of Gender
Empathy

August 20, 2018

The edge of gender

Gen Edge is arguably the first gender-fluid generation. So you might be asking yourself, what business does a 37-year-old cis straight woman have writing about...

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