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Empathy

November 9, 2020

Planet Will Be Fine. Climate Change is a Threat to Us

What if talking about climate change didn’t have to be so hopeless and divisive? What if being part of the solution didn’t mean having to become an “eco warrior”? Turns out, more of us are better at doing things to help solve climate change than we might think—and we have the research to prove it.

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Empathy

April 10, 2020

Empathy: a Decade in Review

Empathy is as hot a topic as the economy these days, so we decided to reflect on how brands have been dialing it up to make deeper connection with people.

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Cultural Insights

April 9, 2020

The Antidote – Pet Edition

We have over 20 crazy pet parents in our team, so as you can imagine, animals have featured heavily in the entertainment side of things these past few weeks. Some of the shares have had us crying with laughter so we decided to create this special Pet Edition of The Antidote to share the furry laughter and love with you.

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Cultural Insights

April 1, 2020

The Antidote #001

We’ve been inspired and uplifted by all the stories emerging of people, communities and brands doing amazing things to come together, make a difference and take care of each other and rather than keep them to ourselves, we wanted to share our moments of inspiration, entertainment and escape in the hopes they might lift you too.

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Empathy

March 19, 2020

Brands Give A Boost: Empathy Amid Coronavirus

COVID-19 is no match for the human spirit. Every day we are seeing acts of kindness, empathy and connection on an unprecedented scale. Around the world people are coming together as a community to support and lift each other up, and some smart brands are helping them do it.

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Cultural Insights

February 12, 2020

Girl Uninterrupted

In India, 73 million women are taking a stand, choosing to be single, to craft the life they want. Payel shares with Fascinatingly Familiar why it's not an easy choice, but it's absolutely the right choice.

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2020 super bowl commercials that boost brand equity engagement and identity through empathy
Empathy

February 4, 2020

Empathy with a Side of Wings

We love the SuperBowl and ads almost as much as we love the snacks. So, our team spent Sunday night pounding queso and wings, while taking notes on how brands showed up with empathy this year.

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