Celebrating Black History Month, Wendell uncovers his journey to marketing and how his curiosity for human behavior led him to The Sound. He describes the challenges he faced before landing at The Sound and gives advice to those looking to get into market research, yet are unsure about how to get into the industry.
From Academia to Industry: Qualitative Research in the Digital Age
Identity, Technology, Qualitative Research - My PhD in Communications enhances my work at The Sound, helping brands understand people in a tech-driven world.