Customer experience goes beyond customer service. It's a strategy brands need to drive loyalty and engagement.

Discover how winning innovations start with understanding people first. Learn the key steps for developing people-centric ideas that truly connect.

Creating and maintaining strong brand awareness starts in the hearts of the people, and grows through evangelism. Your brand spreading through word-of-mouth, social media, or targeted advertising requires an effective strategy that combines a few of the elements below.

Identity, Technology, Qualitative Research - My PhD in Communications enhances my work at The Sound, helping brands understand people in a tech-driven world.

There are few exploratory project requests that come in as complicated to work through as a customer journey. On the surface, it seems like it...

We’re sure it’s on your mind right now. And not just sitting in the back of it. But right there, at the forefront. Because it...

Qualitative research is a bit unfamiliar, but it has a distinct value and purpose alongside quantitative methods that deserves a spotlight. So let's dig in!

The qualitative vs quantitative research debate is ongoing. But it’s time to stop the chatter and recognize they work better together in helping our clients achieve their business outcomes.