Unearthing Innovation Opportunities
First, we conducted a remine of research to date around shopping and app usage. Gaps were then filled via a contextual audit that focused on: the cultural realities the brand will need to contend with, what’s going on in the category now, and future trends. To ensure the innovation pipeline would resonate with people, we then engaged key shopping targets to understand the delights and pain points of utilizing loyalty programs, subscriptions & memberships. Lastly, we facilitated an in-person innovation sprint with the cross-functional client team, immersing them in the research before guiding them through an ideation process. We narrowed down ideas together, which we then optimized to understand which ones were human-centric and solving the challenges people face. The winning ideas were then shared with the brand team to create feasible concepts to fuel their pipeline.
As well as giving much needed richness and depth to the team’s understanding of their target audiences and how best to communicate with them, the innovation workshop generated a range of new service and program ideas, to retain existing members and bring new ones to the brand.
Igniting Empathy Through Personas + Experience Maps
Illuminate key segments and their shopping journeys for a predominant food and drug company to inform communications, design, innovation, and strategy.Read More
Connecting Brand and People
Connecting brand and people means practicing empathy and immersing your brand in your customers' daily lives to gain firsthand experience. One of the best ways to practice empathy is to experience it with your target. This sports drink brand signed up to do just that, getting out of the office and into their consumers' everyday lives; taking a walk “in their shoes.”Read More
Understanding the Shopper Journey
Illuminating the shopper journey across key social platforms and verticals to establish benchmarks for today and provide guidance for product and feature development for tomorrow.Read More