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Gaining Competitive Advantage

Our clients needed to continue to separate themselves from their competitors in a way that created clear brand distinction and inspired owners to move beyond product focus to a more holistic approach to their pet’s well-being.

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Maintaining Category Leadership

With new trends and knowledge impacting how and what people feed their pets, our client wanted to better understand what were the core drivers and motivations for considering to switch to ancestral petfood - what offerings were resonating and what what driving consumers to try it.

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Driving Brand Growth

Our client had visions of making their dry dog food brand more distinctive within the category. They needed our help determining the range of their brand, building its architecture foundation, attracting new customers, and innovating in a way that's relevant to both current and new consumers.

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Informing Market Entry

Is there enough demand to support an additional Natural brand in Southern Europe? Is there enough differentiation between the new and existing Natural brands within the portfolio to prevent cannibalization? Is the new brand’s positioning relevant and resonant? Identifying demand spaces and differentiation in pet food!

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Increasing Market Share

To better understand and inspire our client's new segment it was important to learn more about them and to build a detailed and actionable narrative of their lives, attitudes, and motivations to drive the new segment, understand how to really speak to them, and make sure the strategy and innovation pipelines were aligned.

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Protecting Market Share

Our clients needed to continue to separate themselves from their competitors. They needed to create clear brand distinction and inspire owners to move beyond product focus to a more holistic approach to their pet’s well-being.

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