Sustaining the Boom in Home Entertainment
...could mean for your brand or business? Give us a shout at info@thesoundhq.com or contact us here and in the meantime here’s more about Our Approach to Creative Analytics! ...
Read MoreVirtual Research 2020: The Loved and Loathed
...for participants to respond encourages creative thinking during projective exercises Detailed engagement: This method has proved to be pandemic-proof, with responses and completion rates higher than ever! We’ll continue using...
Read MoreHarnessing the Power of Human Motivations
...what happens when people want to Engage and Bond, or when people want to Escape and Cocoon. Feeling motivated? This is our Creative Analytics team’s bread and butter. Connect with...
Read MoreHarnessing the Power of Human Motivations: Coffee Scrubs and Netflix Binges
...and launch you further. If you haven’t already, check out our first article in this series on The Sound’s Motivational Framework, and read more about Our Approach to Creative Analytics....
Read MoreForesight in Practice: The Future of Entertainment
When it comes to foresight, our philosophy centers around deliberately seeking out the things that conflict with or contradict today’s truths. Driven by deep empathy and creative visioning, we approach...
Read MoreMarket Research Management: Unlocking Insights for Success
In today’s fast-paced business world, market research management plays a pivotal role in guiding organizations towards success. Achh. That’s a boring ‘business speak’ intro to market research stuff. Given...
Read MoreHow Alcohol Brands Can Stay Relevant
...creative flavor play, premiumisation, and sustainability are the three core tenets driving innovation for F’24-F’25 (read more on The Sound’s innovation work), with new and exciting ultra-premium brands rapidly emerging...
Read MoreFixing the Empathy Deficit
...shows and holiday destinations are different. There’s a growing acknowledgement of – and anxiety about – this empathy deficit. A recent APG survey of creative agency planners and strategists, rated...
Read MoreThe Power of Attraction on Likability
How Gendered Norms Still Impact Women in the Public Sphere Men are from Mars, women are from Venus. Boys are snips and snails and puppy dog tails, while girls are...
Read MoreEmpathy with a Side of Wings
...imperfection, lifelong learning, personal evolution and perhaps even hardship we can all relate to. Google (Google Creative Lab) The ad we can’t stop watching and feeling with over and over...
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