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Building a Winning Proposition

Understanding suffers’ needs, expectations, and pain points to accelerate innovation in tackling airborne allergens. Stepping back and revealing what allergens even mean to people and how they currently combat them, before building a credible and relevant proposition to blast those germs away!

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Refreshing a Leading Drinks Brand

Developing inspiring & impactful communications in super-premium dry dog food.

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Aligning With Women’s Needs

After several years in market, a Dating App realized that India had fewer users on their app as compared to other parts of the world. And this was especially true of female users. The brand wanted to get a better sense of how dating is approached in India, learn about the traditions of the country and learn how the app could better fit.

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Breakthrough Innovation

With that, one of the pioneer brands in the kombucha space needed help seeing into the future. To grow the category, and define what the gut health space has the potential to become, it needed to first reimagine its portfolio strategy—from product centric, to needs driven—and then craft its pipeline for success.

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Positioning Tech and Food

A food delivery service app wanted to understand what their new offering should stand for and why consumers should believe in it. It was critical not only for the team to understand what makes this new offering different from our client’s main business, but also what value it brings to consumers.

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Humanizing Big Data

Humanising and bringing big data to life in a vast country such as India is often a long and expensive process — but not as challenging as predicting the direction of this fast-growing economy.

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Strategy Boot Camp

Using a combination of convergent and divergent thinking, we drive teams to consensus building and decision making in a consolidated time frame.

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Brand Refresh

A fresh perspective feels good. Especially if the old perspective is holding you back. We start by getting to the heart of what people have always loved and then reimagine how that can play in a new cultural context.

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Creative and Comms Optimization

Some agencies ‘test’ ideas. We believe in using consumer research to optimize creative and communications to better delivery on your brand strategy.

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Semiotics Assessment

In every category there are implicit and explicit codes and cues that shape how consumers mentally define the space. Understanding what the codes and cues mean is called semiotics and we like to employ the principles of this theory to understanding dynamics of a category.

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