Exploring Positioning Ideas
Exploring transitional whiskey drinkers’ impressions of positioning for a premium whiskey brand to meaningfully renovate its proposition.
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Widening the Gap in Category Leadership
Identifying and prioritizing key segments so that a highly advanced breastfeeding brand can widen the gap in their category leadership.
Driving Grocery Basket Sizes
Helping a technology company understand who their potential targets are as people, as well as their needs and gaps in large basket grocery delivery, to drive greater growth for the brand on a global scale.
Unearthing Actionable Innovation
Unearthing immediately actionable innovation opportunities and white spaces in order to develop a healthy 3-5 year pipeline to fuel growth.
Identifying the Facets of Premium
Identifying the facets of premium for a premium credit card brand to build distinct identities for their card’s portfolio and drive acquisition for the master brand.
Visual Code Switching
Exploring how people shop across gendered clothing to assemble their ‘unique look’ so that a global athletic-wear brand can innovate and address unmet needs.
Exploring ‘Discovery’ on Social Media
Exploring reactions to creative ways in to help a leading tech conglomerate continue developing its creative campaign.
Understanding Partnership Needs and Growth Drivers
Helping a global tech company understand digital creators’ perceptions, associations and experiences with content creation and funding in the US, DE and KR to shape an impactful global marketing strategy that drives engagement and adoption.
Positioning a New Tool
Helping a tech real estate company understand the barriers buyers face and ways in which agents nurture leads, to help position a new tool.
Understanding Affordable Health Insurance Needs in Untapped Markets
Illuminating how people in untapped rural and metro counties discover, enroll, and use their health insurance plan to help our client deliver on policy holder needs.