Rethinking the Standard Browser
Helping a software company explore reactions to their creative platform so that they can develop an impactful and engaging campaign that drives acquisition.
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Understanding Smartwatch Purchase Drivers
Helping a tech brand understand motivations and drivers to purchasing a smartwatch, to inform positioning and communications that drive acquisition.
Understanding the Shopper Journey
Illuminating the shopper journey across key social platforms and verticals to establish benchmarks for today and provide guidance for product and feature development for tomorrow.
A Modern Look at Masculinity
After a start-up razor company got acquired by a major corporation, it was time for them to grow up a bit, and to move beyond being just a cheap razor company.
Making a Segmentation Sing
Pandora came to us, wanting to do a really smart, modern-day segmentation … not just a numerical prioritization of who they should go after, but a living, breathing, inspiring piece of work for everyone in the company to rally around.