Identifying Ownable Spaces Within Entertainment
Helping a social media company revisit its creative strategy to fuel the development of an impactful campaign that would drive relevance amongst teens.
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Evaluating Creative for a Sweet Treat Snack Brand
Exploring sweet treat snackers’ reactions to creative ideas to create breakthrough advertising that really hits the spot.
Optimizing a Health Insurance Partnership
Exploring what SMB Group Admins want and need in their health insurance, and how our client can bring that to the table, to inform positioning territories for a new partnership that clearly articulate the brand’s role and value in a way that will drive growth.
Illuminating Senior Shoppers
Identifying, sizing and prioritizing Senior shopper Cohorts so that a multinational convenience store chain can win with Seniors and grow membership.
Helping a Social Media Brand Regain Relevance
Understanding young adults’ expectations for how a leading social media brand’s position shows up on the app so the client can ensure that its app experience delivers on those expectations.
Illuminating Opportunities within Snacking
Identifying opportunities in the snack category to help a popular food company leverage its brand portfolio to meet snacking needs.
Sizing Common Home Pain Points
Helping a retail giant identify and size home pain points to solve for, so they can develop services that fuel acquisition and retention.
Bringing to Life Outdoor Segments
Understanding the jobs of the outdoors among urban dwellers to inform an outdoor brand’s urban retail store design.
Exploring ‘Discovery’ on Social Media
Exploring reactions to creative ways in to help a leading tech conglomerate continue developing its creative campaign.
Understanding Perceptions of Naming Conventions
Helping a insurance company identify a naming convention that best aligns with the intended perceptions of their brand, to drive consideration among SMB business administrators.
Identifying the Facets of Premium
Identifying the facets of premium for a credit card brand to build distinct portfolio identities, driving acquisition for the master brand.
Measuring the Effects of Social Media and User Wellbeing
Measuring social media engagement to help a popular social media company create a program that positively impacts user wellbeing.