Understanding Perceptions of Naming Conventions
Helping a insurance company identify a naming convention that best aligns with the intended perceptions of their brand, to drive consideration among SMB business administrators.
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Identifying the Facets of Premium
Identifying the facets of premium for a premium credit card brand to build distinct identities for their card’s portfolio and drive acquisition for the master brand.
Exploring ‘Discovery’ on Social Media
Exploring reactions to creative ways in to help a leading tech conglomerate continue developing its creative campaign.
Measuring the Effects of Social Media + User Wellbeing
Measuring social media engagement to help a popular social media company create a program that positively impacts user wellbeing.
Understanding Affordable Health Insurance Needs in Untapped Markets
Illuminating how people in untapped rural and metro counties discover, enroll, and use their health insurance plan to help our client deliver on policy holder needs.
Rethinking the Standard Browser
Helping a software company explore reactions to their creative platform so that they can develop an impactful and engaging campaign that drives acquisition.
Illuminating Intense Snacking Occasions
Helping a food and beverage company map and illuminate occasions where people gravitate towards spicy foods to uncover drivers, motivations and desires to inform future comms and innovation.
Rethinking the Standard Browser
Helping a software company explore reactions to their creative platform so that they can develop an impactful and engaging campaign that drives acquisition.
Understanding Smartwatch Purchase Drivers
Helping a tech brand understand motivations and drivers to purchasing a smartwatch, to inform positioning and communications that drive acquisition.
Understanding the Shopper Journey
Illuminating the shopper journey across key social platforms and verticals to establish benchmarks for today and provide guidance for product and feature development for tomorrow.