Exploring Positioning Ideas
Exploring transitional whiskey drinkers’ impressions of positioning for a premium whiskey brand to meaningfully renovate its proposition.
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Widening the Gap in Category Leadership
Identifying and prioritizing key segments so that a highly advanced breastfeeding brand can widen the gap in their category leadership.
Driving Grocery Basket Sizes
Helping a technology company understand who their potential targets are as people, as well as their needs and gaps in large basket grocery delivery, to drive greater growth for the brand on a global scale.
Identifying the Facets of Premium
Identifying the facets of premium for a premium credit card brand to build distinct identities for their card’s portfolio and drive acquisition for the master brand.
Visual Code Switching
Exploring how people shop across gendered clothing to assemble their ‘unique look’ so that a global athletic-wear brand can innovate and address unmet needs.
Understanding Partnership Needs and Growth Drivers
Helping a global tech company understand digital creators’ perceptions, associations and experiences with content creation and funding in the US, DE and KR to shape an impactful global marketing strategy that drives engagement and adoption.
Positioning a New Tool
Helping a tech real estate company understand the barriers buyers face and ways in which agents nurture leads, to help position a new tool.
Charting a New Frontier
Exploring current and evolving attitudes and behaviors around meals for a global food brand to develop a future-proof meals strategy.
Designing for Growth
Exploring the US and Mexican market for a leading tequila brand to uncover innovative growth opportunities within the spirits category.
Exploring A New Digital Wallet Concept
Exploring people’s reactions to a new shopping concept, and associated needs and barriers with data sharing and personalized online shopping, to inform future concept development.