Exploring Indian Young Adults Perspectives on Brand Positioning
Understanding the Indian young adult and their perceptions of a new brand positioning for a social media brand.
Understanding the Indian young adult and their perceptions of a new brand positioning for a social media brand.
Helping a leading car manufacturer gain a deeper understanding of potential brand platforms to develop a marketing strategy that drives brand affinity and growth.
Dimensionalizing the drivers and barriers gamers encounter when visiting a casino hotel brand to develop a compelling positioning for the future state of the property.
Exploring sweet treat snackers’ reactions to creative ideas to create breakthrough advertising that really hits the spot.
Detangling the US market for a Korean haircare brand.
Exploring reactions to strategic territory statements among small and medium business professionals and meeting planners, to help a international hotel chain create compelling advertising that’s rooted in a powerful human truth.
Identifying and illuminating cohorts of lapsed fans to help our restaurant client develop a comms/experience plan that would influence behavior and drive growth.
Exploring audience reactions to positioning statements to help a social media client optimize their brand’s positioning & product alignment.
Illuminating what fuels brand love among affluent wealth management clients to help a leading financial institution develop a comms strategy that drives growth.
Unlocking actionable, future-oriented innovation opportunities for our client’s frozen beverage portfolio, to inspire a killer slate of exciting innovations for 2025-2030.
Exploring what SMB Group Admins want and need in their health insurance, and how our client can bring that to the table, to inform positioning territories for a new partnership that clearly articulate the brand’s role and value in a way that will drive growth.
Unearthing and pressure-testing actionable innovation ideas for a dried fruit brand and develop a 2025+ pipeline to drive growth and incrementality.