Positioning a New Tool
Helping a tech real estate company understand the barriers buyers face and ways in which agents nurture leads, to help position a new tool.
Helping a tech real estate company understand the barriers buyers face and ways in which agents nurture leads, to help position a new tool.
Exploring current and evolving attitudes and behaviors around meals for a global food brand to develop a future-proof meals strategy.
Exploring the US and Mexican market for a leading tequila brand to uncover innovative growth opportunities within the spirits category.
Exploring people’s reactions to a new shopping concept, and associated needs and barriers with data sharing and personalized online shopping, to inform future concept development.
Exploring reactions to campaign concepts in India and Brazil to drive business development in impactful local markets.
Exploring how vets respond to a leading pet care brand’s new campaign supporting vets’ wellness, to ensure it aligns with their needs and considers market nuances.
Helping a leading tech brand uncover Gen Z truths about discovering new interests and the role of social media to inform their future brand vision.
Ideating the future of an iconic water ice brand, so that our client can develop a 2026 innovation pipeline that drives growth.
Exploring how pet owners and vets respond to a pet food brands’ campaign, so they can confidently move forward and develop creative assets.
Helping a tech company understand authentic connection points between influencers and their followers to drive messaging and deliver value.