Re-engaging Millennials and How Coffee Fits Into Their Lives
Understanding how a legacy coffee brand can refresh its messaging to attract a new generation of at-home coffee drinkers.
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Profiling Tetra Still Wine Drinkers
Profiling the attitudes, brand perceptions, usage habits, and occasions of Tetra wine drinkers to help a leading wine company position themselves as a dominant player in the category.
Developing creative assets that resonate with young adults
Helping a large tech company reposition one of its leading brands to better resonate with young adults.
Identifying an Aspirational Audience
Understanding “aspirational” pockets of Gen-Pop to inform marketing strategies and executions and accelerate growth for a leading social media company.
Reimaging the Next Generation of Coffee Drinkers
Developing winning ideas for super premium coffee beverages that will drive growth among the younger generation.
Exploring Creative Territories for the dogs in our lives
We helped a leading pet food brand explore reactions to creative territories for their dog treat product to help change people’s perspectives of the brand and drive significant growth.
Crafting Breakthrough Advertising for the Morning Brew
Helping a leading coffee brand create compelling and breakthrough advertising that would drive relevancy, consideration, and growth.
Understanding Network Reliability
Creating a framework of mobile network reliability to help our client develop a messaging strategy that drives growth and builds trust.
Exploring Digital Wallets
Helping a leading fintech brand understand the digital wallet space so they could build a winning strategy and become the preferred choice for digital transactions.
Redefining Brand Relevance for Women Aged 45-70
Helping a leading fitness apparel brand understand the needs and motivations of women in their 40s, 50s and 60s to identify opportunity spaces and drive long-term growth.
Exploring Reactions to Brand Activations
Exploring reactions to brand purpose activations for a snack bar company so they can identify authentic and meaningful ways to bring it to life in 2025.
Exploring Indian Young Adults Perspectives on Brand Positioning
Understanding the Indian young adult and their perceptions of a new brand positioning for a social media brand.