Creating an Authentic Gay Reality Dating Show
Helping a reality dating show understand and revamp how to authentically represent and honor dating and relationships among gay men.
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Exploration and Development
Exploring how people engage with a publication’s audio journalism and audio content to guide potential subscription opportunities for its app.
Levelling up an Online Dating Platform’s Positioning
Helping a premium online dating platform explore reactions to a range of brand assets to develop an elevated positioning that speaks to Gen Z.
Engaging Next-Gen Whiskey Drinkers
Helping a leading alcohol brand understand the needs of Next Gen and multicultural whiskey drinkers to inspire communications and growth.
Exploring Quick Serve Campaign Concepts
Helping a snacks brand explore people's reactions to a neighbourhood quick service concept to gauge perceptions around authenticity and reveal red flags before launch.
Driving Growth for Sweet Snacking
Helping a snack brand explore reactions to a series of creative territories to create breakthrough advertising that will drive growth.
Exploring A New Positioning
Gaining insight into the perceptions of a major automotive brand and its competitors, so they can leverage their unique brand positioning.
Evolving the Perceptions of Resort Brand
Helping a resort brand refine positioning by assessing traveler insights, equity, relevance, uniqueness, credibility, and impact metrics.
Finding White Space to Fuel Growth
Helping a nutrition brand unlock actionable B2C future-oriented innovation opportunities to inspire a 2025+ retail innovation pipeline and fuel growth.
Illuminating Intense Snacking Occasions
Identifying when people prefer spicy foods to uncover drivers and motivations that inform future communications and innovation.