Inspiring Refreshed, Relevant Campaigns
Understanding the attitudes and behaviors of young LDA drinkers around the world to inform relevant and refreshed creative campaigns for an iconic whiskey brand.
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Understanding Key Audiences
Helping a leading vehicle brand understand the motivations and mindsets of three audience groups (Black, Asian and Hispanic Americans) and the role that movement, creativity, and inspiration play, to uncover key nuances and inform future campaign development.
Optimizing a New Campaign Idea
Optimizing a new campaign idea for a leading alcohol brand by evaluating reactions and surfacing opportunities prior to launch.
Design Muse Illumination
Helping a beverage brand illuminate their core drinkers to help inform resonant and authentic brand communications.
Understanding Durability Globally
Exploring people’s lifestyles and shopping habits so that a leading furniture retail brand can build durable brand solutions for the future.
Illuminating Perspectives on Mall Safety
Illuminating people’s perspectives on safety in malls to help a mall brand create solutions for a safe shopping experience.
Defining the Layers of Identity
Helping a leading beer brand understand the multiple facets of identity in a poly-cultural world to inform future strategy and communications.
Black Affluent Brown Spirit Drinker Deep Dive
Illuminating Black affluent brown spirit drinkers to lay the path forward for global whiskey brand and fuel broader portfolio growth.
Understanding Women’s Path to Purchase
Illuminating Millennial & Gen X women's values, lifestyles, relationships with food, and their perceptions to QSR to drive growth for a leading QSR brand.
Illuminating Consumer-Led Storytelling through Film
Helping a global alcohol brand illuminate key cultural, category, and consumer insight through evocative storytelling and film, to inform and inspire innovation.
Exploring Opportunities for US Expansion for Champagne
Helping a smartphone brand stand out during their upcoming creative campaigns... and uncovering a new positioning opportunity along the way.
Standing Out Among Legacy Brands
Helping a smartphone brand stand out during their upcoming creative campaigns... and uncovering a new positioning opportunity along the way.