We love writing product concepts that don’t suck. No seriously. It’s fun to us! We’ve seen a lot so we know how to spot the good from the bad. We believe it takes focus, creativity and a sharp understanding of the human problem we are solving.
One of the best ways to practice empathy is to actually experience it with your target. Gatorade signed up to do just that. They wanted to get out of the office and into their consumer segments’ everyday lives... and to really take a walk “in their shoes.”