We love writing product concepts that don’t suck. No seriously. It’s fun to us! We’ve seen a lot so we know how to spot the good from the bad. We believe it takes focus, creativity and a sharp understanding of the human problem we are solving.
Connecting brand and people means practicing empathy and immersing your brand in your customers' daily lives to gain firsthand experience. One of the best ways to practice empathy is to experience it with your target. This sports drink brand signed up to do just that, getting out of the office and into their consumers' everyday lives; taking a walk “in their shoes.”