We love writing product concepts that don’t suck. No seriously. It’s fun to us! We’ve seen a lot so we know how to spot the good from the bad. We believe it takes focus, creativity and a sharp understanding of the human problem we are solving.
Humanising and bringing big data to life in a vast country such as India is often a long and expensive process — but not as challenging as predicting the direction of this fast-growing economy.
A popular TV network had recently completed a quantitative segmentation and needed our help further dimensionalizing its core audience to help shape its content and marketing strategies.
After a decade of chasing every beverage trend that came around, a stalwart elixir brand of the 90s found itself on tough times — completely unsure of what it stood for (with the lagging sales to match) and without any sort of clear path forward for the future.
