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Concept Development

We love writing product concepts that don’t suck. No seriously. It’s fun to us! We’ve seen a lot so we know how to spot the good from the bad. We believe it takes focus, creativity and a sharp understanding of the human problem we are solving.

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Brand Elasticity

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Pipeline Development

The Bare Truth

A huge global manufacturer of cleaning supplies realized they had a blindspot in the company’s robust understanding of home, bathroom, and hard surface cleaning. Specifically, the behind-the-curtain experience of those humans who bathe and clean… at the same time.

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Capturing Viewer Attention

A popular TV network had recently completed a quantitative segmentation and needed our help further dimensionalizing its core audience to help shape its content and marketing strategies.

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A City With A Chip

MLSE, one of North America's premier sports and entertainment brands, wanted to understand their fanbase and explore attitudes and behaviours of people so important to its success.

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The Sound believes in sharing knowledge. If you’d like to stay up to date with our reports on people, culture and brands and be able to watch our documentaries (and even be invited to an event or two) then simply subscribe below. 

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Stay Up To Date

The Sound believes in sharing knowledge. If you’d like to stay up to date with our reports on people, culture and brands and be able to watch our documentaries (and even be invited to an event or two) then simply subscribe below.

Subscribe
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Tel: +1 312 265 1775
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