We understand the realities of the business world and know time isn’t always on our side. So when you need speed… we can sprint. One of The Sound’s greatest gifts is the ability to simplify the complex. When we need to spot patterns in old data, articulate opportunity and optimize agily we are always prepared to break white paper quickly. We put aside our usual desire for perfectly polished output and work directly with cross-functional product development teams to identify next steps that get us closer to a successful launch.
The Future of Masculinity and Holistic Self-care
After a start-up razor company got acquired by a major corporation, it was time for them to grow up a bit, and to move beyond being just a cheap razor company.Read More
Positioning Tech & Food
A food delivery service app wanted to understand what their new offering should stand for and why consumers should believe in it. It was critical not only for the team to understand what makes this new offering different from our client’s main business, but also what value it brings to consumers.Read More
Transforming Into a Lifestyle Brand
An iconic footwear brand – best known for being sturdy, functional and enduring – came to us to help them understand a new target audience and their relationship outdoors.Read More