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Ideation Sprints

We understand the realities of the business world and know time isn’t always on our side. So when you need speed… we can sprint. One of The Sound’s greatest gifts is the ability to simplify the complex. When we need to spot patterns in old data, articulate opportunity and optimize agily we are always prepared to break white paper quickly. We put aside our usual desire for perfectly polished output and work directly with cross-functional product development teams to identify next steps that get us closer to a successful launch.

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Pipeline Development

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White Space Illumination

Understanding Tween Snacking Moments

To help an iconic ice-pop brand explore the form and function of ice-pops for tweens & parents, to inform innovation and be more relevant in tween afternoon snacking moments.

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The Bare Truth

A huge global manufacturer of cleaning supplies realized they had a blindspot in the company’s robust understanding of home, bathroom, and hard surface cleaning. Specifically, the behind-the-curtain experience of those humans who bathe and clean… at the same time.

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A City With A Chip

MLSE, one of North America's premier sports and entertainment brands, wanted to understand their fanbase and explore attitudes and behaviours of people so important to its success.

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Stay Up To Date

The Sound believes in sharing knowledge. If you’d like to stay up to date with our reports on people, culture and brands and be able to watch our documentaries (and even be invited to an event or two) then simply subscribe below. 

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Stay Up To Date

The Sound believes in sharing knowledge. If you’d like to stay up to date with our reports on people, culture and brands and be able to watch our documentaries (and even be invited to an event or two) then simply subscribe below.

Subscribe
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Tel: +1 312 265 1775
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