We understand the realities of the business world and know time isn’t always on our side. So when you need speed… we can sprint. One of The Sound’s greatest gifts is the ability to simplify the complex. When we need to spot patterns in old data, articulate opportunity and optimize agily we are always prepared to break white paper quickly. We put aside our usual desire for perfectly polished output and work directly with cross-functional product development teams to identify next steps that get us closer to a successful launch.
Building a Nimble Innovation Pipeline
Having such a nimble, iterative approach to innovation leads to ideas that can quickly proceed to creative and product development briefingRead More
Gone Flat: Refreshing an Elixer Brand
After a decade of chasing every beverage trend that came around, a stalwart elixir brand of the 90s found itself on tough times — completely unsure of what it stood for (with the lagging sales to match) and without any sort of clear path forward for the future.Read More
Finding a New Setting for the Gem
In today’s modern culture focused on experiences over possessions, the diamond industry was losing relevance to a younger generation — and sales — at a staggering pace.Read More