We understand the realities of the business world and know time isn’t always on our side. So when you need speed… we can sprint. One of The Sound’s greatest gifts is the ability to simplify the complex. When we need to spot patterns in old data, articulate opportunity and optimize agily we are always prepared to break white paper quickly. We put aside our usual desire for perfectly polished output and work directly with cross-functional product development teams to identify next steps that get us closer to a successful launch.
One of the best ways to practice empathy is to actually experience it with your target. Gatorade signed up to do just that. They wanted to get out of the office and into their consumer segments’ everyday lives... and to really take a walk “in their shoes.”
Pandora came to us, wanting to do a really smart, modern-day segmentation … not just a numerical prioritization of who they should go after, but a living, breathing, inspiring piece of work for everyone in the company to rally around.